Situated next to the Schuylkill River and an entry point for the physically fit working out on Kelly Drive, East Falls is the Northwest's next bustling business district and also the Northwest's higher education center, with Philadelphia University and Drexel University College of Medicine. Affordable living welcomes students and artists alike who enjoy the Arts by the River & Eco-Fair, East Falls Farmers Market, and the Plant Exchange. Quaint cafes and a cohesive green movement have this community, once known mostly for its mansions and its proximity to Center City, on the rise.