Innovation + Job News

It all started over a disagreement about who was going to use the car. Mt. Airy resident Meenal Raval and her husband Afshin Kaighobady had proudly downshifted from two cars to one, and that's when the couple purchased their first electric bike to navigate the hilly terrain of the neighborhood. But a two mile ride to work took an hour, reports Meenal, because people kept stopping her along the way to ask about her unique form of conveyance.

"We realized no one was selling electric bikes in Philly," says Meenal, who purchased that first bike out of state. Meenal and Afshin put their life savings into Philly Electric Wheels, or PHEW!, and opened their first store at the corner of Carpenter Lane and Greene Street, right across from Weavers' Way Co-op. The response was even greater than anticipated. Not only was PHEW! selling new bikes, but all those people who had bought bikes elsewhere dusted them off and brought them in for repairs within the first month.

With continued support for the only bike shop, electric or manual, in West Mount Airy, Meenal and Afshin soon grew out of their original space. Today is the grand opening of their expanded shop at 7102 Germantown Avenue, which boasts a larger retail area with both electric and non-electric bikes for sale, more storage, more space for repairs, and increased foot traffic. Meenal says that because the new shop is on two transit lines, bikers can hook their wheels onto a SEPTA bus, drop in for repair, and then ride on home. The new shop also serves an expanded clientele, as Germantown Avenue is the dividing line between East and West Mount Airy.

Source: Meenal Raval, Philly Electric Wheels
Writer: Sue Spolan

Flying Bytes is innovation nuggets from around the region:

CALLING ALL FRANCOPHILE JETSETTERS
Get your beret and cafe au lait. This summer, US Airways starts direct flights from Philadelphia to Quebec City. The daily, year round service begins June 2 and offers three nonstop round trip flights. The quick trip to the Quebec capital is under 2 hours each way.

THE LONG AND $HORT OF IT
Turner Investments of Berwyn announced the launch this week of three alternative mutual funds that employ hedge fund strategies. The Medical Sciences Long/Short, the Market Neutral and the Titan Fund all rely on diversified long and short investments. Matt Glaser, who manages the Market Neutral, says the funds seek to deliver superior risk adjustment return for clients. "Post financial crisis investors are looking for ways to mitigate risk and lower volatility, so hedge funds, and mutual fund vehicles are here to stay."

EARLY TAKEOFF
Drexel University engineering students will be working on Boeing projects, thanks to a long term agreement signed this week between CDI-Aerospace and Boeing. Through the school's co-operative education program, students will be working on structural designs, software conversions and stress analysis for the CH-47 military helicopter, the V-22 Osprey vertical takeoff and landing aircraft and the Boeing 787 commercial transport aircraft.

STEAMPUNK ACTION
The Kensington Kinetic Sculpture Derby is back for its 5th year, and organizers have put out a call for entries. Last year, participants crafted a bicycle powered steam engine, a conveyance that catapulted paint filled balloons onto a canvas, pirate ships and dragons, all foot powered. If your passion lives at the intersection of biking and art, visit the Sculpture Derby's home page for guidelines and registration forms. The event takes place May 21, and submit your entry form by April 15 to get free T-shirts for your team.

Source: USAirways; Henry Pyatt, Kensington Kinetic Sculpture Derby; Matt Glaser, Turner Investments, CDI
Writer: Sue Spolan

Why aren't you taking your drugs? The age old question is getting new treatment at an upcoming summit of health care professionals, pharmaceutical manufacturers, patients and advocates. On Feb. 24, Wool.labs Cocktail Convention offers a group with often diverging opinions the chance to duke it out over a beer.

The event, Patient Adherence Through the Lens of Social Media in the Healthcare Continuum, will be held at the National Constitution Center, and is co-sponsored by Wool.labs, SmartBrief, and MISI Company. Proceeds from ticket sales benefit the Prostate Cancer Foundation.

Michele Bennett is Wool.labs' COO and the moderator of the event, which, she says, is Wool.labs' way "of trying to promote more understanding in patient health care." She says the evening will begin with panelists from a wide range of perspectives, including the dynamic entrepreneur Paul Shiels, managing director of the Ansley Capital Group and a big proponent of using social media to both gather and spread information about health care. He cites Wool.labs' research into what people were saying online about Avandia well before the diabetes drug made headlines for increasing the risk of heart attack.

"It's startling, the level of sophistication that is discernible early on," says Shiels, who adds that Wool.labs' proprietary search engine is better than a focus group or survey based analysis, because it doesn't just go to medical pages, but instead searches every available website in the world to glean information on the relationship between patients and their medications. In fact, he says, quite a bit of Avandia chat was found on a forum for motorcycle enthusiasts.

Joining Shiels on the panel is Dan Zenka, Vice President of Communications for the Prostate Cancer Foundation. In what Zenka terms a "hugely ironic" turn of events, he himself was diagnosed with prostate cancer nearly a year ago, and immediately created the blog My New York Minute, a chronicle of his diagnosis and treatment. The site has racked up 24,000 reads since the first post in April 2010. Other guests include pharmacist Steve Basiago, oncologist Tim Showalter, and health care administrator Elizabeth Beer. Moderator Michele Bennett promises a thought provoking evening and maybe even some controversy.

Source: Michele Bennett, Wool.labs, Paul Shiels, Ansley Capital Group, Dan Zenka, Prostate Cancer Foundation
Writer: Sue Spolan

You may not be famliar with papain, bromelain and ficin, but they are all naturally occurring enzymes extracted from fruit trees and plants and used in a wide range of applications, including beer, cancer treatments and contact lens cleaner.

The newest tenant at the University City Science Center's Port Business Incubator (3624 Market St.) specializes in production and commercialization of those compounds and is hoping its entry to the U.S. market is just as naturally occurring. Belgium-based Enzbyel International announced last week it established its U.S. office through the Science Center's Global Soft Landing program,

According to Science Center spokesperson Jeanne Mell, the Global Soft Landing program, which helps global companies establish a presence in local life sciences and IT markets, has engaged eight companies--a number that figures to get larger as the Science Center expandsd its Global Soft Landing space at 3711 Market Street.

Nicolas Chatelain is Enzybel's lone employee at the Science Center and will focus on business development. He says Enzybel is actively seeking a second employee for its Philadelphia operations

"We would like to hire (someone) as a sales representative for the food ingredient and neutraceutical industries as soon as possible," he says. "We are looking for an American candidate that will have at least a Bachelor's degree in Food Science Chemistry or related discipline."

In addition to growing its food processing accounts and prospecting new markets, Enzybel is hoping to set up a joint venture with a distributor for its wastewater solution.

Source: Nicolas Chatelain, Enzybel; Jeanne Mell, University City Science Center
Writer: Joe Petrucci

It's happy hour somewhere, and LocalWineEvents.com wants to help you get your prosecco on. The Valley Forge-based service offers free wine event listings in 500 cities around the world, including the greater Philadelphia area. Eric Orange, LocalWineEvents.com CEO, used to sell wine for Paterno Imports. He was living in Denver, Colorado, where he presented the Paterno product line to restaurants, retailers and ski resorts. Setting up tastings and dinners was part of the marketing plan, but getting the word out was the big challenge. After commiserating with fellow wine merchants about a dinner where only six people showed up, Orange realized two things: one, that he was not alone in needing a powerful wine promotional tool, and two, that the world wide web was the perfect way to connect wine enthusiasts with wine sellers.

Today, The Juice, LocalWineEvents.com's twice-a-week newsletter, goes out to 136,000 subscribers worldwide. The service has just launched location-based mobile apps for iPhone and Android, and a mobile friendly site for other smartphone users. LocalWineEvent's Facebook page boasts 30,000 fans.

The LocalWineEvents.com listings provide details on event theme, date, time and location, and include a fairly large radius. For example, Philadelphia oenophiles get event information for New York City and Wilmington in addition to home town happenings.

While listing and searching are free, and the privately held LocalWineEvents.com relies on multiple revenue streams, from fees for featured listings to banner ads. "In my view, I have created the perfect Internet business model," Orange says, citing a cycle of consumer generated input and constant updates generating perpetual return traffic.

Source: Eric Orange, LocalWineEvents.com

Writer: Sue Spolan

JJ Tiziou wants to share. And he wants you to share too. "You have to give people a voice," says Tiziou, a Philadelphia photographer and all around activist for the arts. "Everyone has a voice, but TV and billboards have such louder voices." Tiziou is the force behind the massive public art project How Philly Moves, the 50,000 square foot Mural Arts Program gateway project for the Philadelphia International Airport, scheduled for completion this June. Philadelphia's dancers are the subject, and everyone gets involved.

Tiziou is all about the crowd. As a community photographer, he's taken tens of thousands of pictures of Philadelphia residents. Some will end up in the airport mural, and some will grace the facade of the Kimmel Center as part of a projection project that will run during the Philadelphia International Festival of the Arts.

Tiziou's passion is crowdsourcing: getting lots of citizens to contribute a little bit of time and and a little bit of money. People still want to express themselves as artists, and for that matter, says Tiziou, as investigative journalists, but these days major funding is scarce on all creative fronts. Who will pay for materials, or for the electric bill at the studio? "It used to be that there were gatekeepers," says Tiziou. Magazine editors did the selection, but also paid contributors. With the web, explains Tiziou, there is no formal exchange. A photographer can self-publish thousands of images, and people have come to expect all kinds of content without the price tag. "I want good stuff to be out there," says Tiziou. "That's the challenge. And an audience can be a powerful thing. The crowdsourcing component is key to the new paradigm. People need to be paid for their time in a sustainable way."

Tiziou cites Kickstarter and spot.us, two thriving examples of crowdsourced funding for creative projects. If each person contributes just a few dollars, the collective can provide money for major endeavors in both the arts and journalism. Tiziou also runs community supported house concerts out of his rowhome in University City. He asks the audience to make a donation to support the musicians as well as the venue.

Right now, you can stop by temporary studios set up in empty retail space on the top floor of The Gallery at Market East to see the How Philly Moves project in progress. And you can join the project's final Community Paint Day at The Gallery on Saturday, March 12.

Source: JJ Tiziou
Writer: Sue Spolan
Photo by Danilo Balladares

It's a museum at your fingertips. Drexel University's Goodwin College has teamed up with the National Constitution Center for a mobile app that brings a new layer of richness to the center's collections, and virtually brings those collections right out the door. Available at this time for iPhone and iPod users, the basic NCC app is free to download from the iTunes Store and includes news, links to the museum's store and blog, and admission information including hours, tickets and directions.

For a small fee, add interactive multimedia tours of both permanent and traveling exhibitions. That's a revenue stream with long term potential, because shows that stop at the NCC go on the road, and the app remains attached for the life of the exhibit.

Cory Schmitt is director of learning technologies at Goodwin, and he explains that when he started working at Drexel, the mobile tour collaboration with the NCC was somewhat of a back-burner idea. He and Kerry Sautner, who is both an adjunct instructor at Drexel and director of public programs at the NCC, saw iPods as a way to open up a lot of possibilities for engagement and fun.

Since then, Schmitt and team have developed a total of nine iPod tours for the museum. "Three or four are for permanent exhibits, and the rest are for traveling," says Schmitt. In June, the team will launch a tour to go along with a George Washington exhibit coming from Mount Vernon. That show is slated to travel for ten years, and the 99-cent app goes along with it.

Schmitt points out that the app is accessible globally, not just to people visiting the Constitution Center, citing value for "anyone who is interested in US history and democracy," and emphasizing that the NCC offering is living, with news and version updates.

The Constitution Center app, says Schmitt, is the first step in collaborations with local and national museums. "Now that we've completed research and development and have a template, we can go to other institutions and produce their mobile apps as well." Schmitt says his team hopes to develop the NCC app for Android and other mobile platforms.

Source: Cory Schmitt, Goodwin College, Drexel University

Writer: Sue Spolan

Love to love ya, baby, when we're talking about Philadelphia. The official LOVE gift shop is now open seven days a week at the Visitors Center on JFK Boulevard at 16th. On offer are 3 kinds of Valentine's gift baskets, plus miniature replicas of the famous LOVE sculpture, mugs, umbrellas, coasters, T-shirts and more. All items are gift wrapped free. There's also an online gift shop if you want LOVE delivered to your door.

Here's a look at other Valentine's Day finds around town:

VOWS, NOT VOWELS
Urban Outfitters launches a much anticipated wedding line this Valentine's Day, but what's up with the brand name? BHLDN does not trip easily off the tongue, or the page. Jennifer D'Aponte, BHLDN's marketing manager, explains that it's pronounced 'beholden.' Heirloom quality wedding gowns, bridesmaid ensembles, party dresses, jewelry, headpieces, footwear, and lingerie are curated to reflect the whimsy of Anthropologie with the modern styling of the Urban brand. Pop the question or say yes on Feb. 14, then head over to BHLDN and pick your entire outfit. The brand's first physical store opens in August. No word yet on where.

IT'S ONLY A LITTLE KINKY
Rittenhouse Square's Terra Mia bills itself as "the nation's only true organic nail spa," and offers reasonably priced thrills with the Blindfolded Manicure for Two. Or pedicure, or both, if you're nasty. The salon, which was built with recycled and sustainable materials, uses water based polish, so there's no unpleasant odor. Terra Mia is also offering half off taking it all off: from Feb. 11-14, get 50 percent off Brazilian or bikini waxing.

DEFLOWERED
Love the earth and love your lady with organic, sustainably grown blooms. Hana & Posy is Philadelphia's "eco-friendly florist" and won Philadelphia Magazine's Best of Philly 2010. The Old City shop is run by Kayo Higashimura, a former veterinarian who infuses bouquets with the style of her native Japan. Hana & Posy also sells gifts. You can shop for flowers and more online, and be sure to order early for the best selection. For last-minute shopping, call the store to arrange same-day delivery.

Source: LOVE Gift Shop, BHLDN, Terra Mia, Hana & Posy
Writer: Sue Spolan

Take a big bite out of that Hippo. Nibble on the Panda, and save some Ladybugs for later. Andrea Kyan has named her PureSweets product line for all the animals she loves. "I turned vegan in 2007. I'd been vegetarian since I was a kid, but a visit to an organic dairy farm opened my eyes. Organic is not necessarily humane." Kyan says she developed PureSweets to satisfy her own sweet tooth.

She found existing vegan treats lacking in depth, with no butter, cream, or eggs to carry flavor. Kyan solved the problem by using nut flours, which provide "protein content, a nutritional boost, and are gluten free." The second main ingredient is coconut butter, and Kyan also relies on coconut oils as well as nut butters made from cashews and almonds. The sweetening comes not from refined cane sugar but from maple syrup, date sugar, palm sugar, and organic brown rice syrup. "Everything else is flavored with dried fruit and nuts, espresso, and organic dark chocolate."

Kyan was on her way to medical school with a goal of practicing preventative medicine, and she was working as a researcher at the University of Pennsylvania, studying the way mindfulness meditation affects weight loss, when she decided to go for a career in sustainable baking. Last fall, she got an account with Whole Foods, and they are currently piloting her products at their Center City location. She's in talks with the seven regional stores, and her goal is to place products in all 250 Whole Foods. "The only way this will work is through volume," says Kyan. "Some of the ingredients are so expensive." Items have eco-friendly packaging. PureSweets operates out of an old church in East Falls, and there's no storefront at that location, so Kyan delivers all online orders to Philadelphia area homes and offices for a reasonable fee.

About that Dingo: it's the name of PureSweets' chocolate-dipped almond butter cookie. All PureSweets' products bear animal names, and Kyan donates five percent of sales to animal rescue organizations, including PAWS and the Camden County Animal Shelter.

Source: Andrea Kyan, PureSweets
Writer: Sue Spolan

Forty eight pitches. That's how StartUp Weekend Philadelphia began this past Friday. The majority were riffs on already popular sites: Groupon plus GPS. Craigslist for skill bartering. Priceline for retail shoppers. From the start, there were a few standouts. The top prize, sponsored by the Philadelphia law firm Morgan, Lewis & Bockius, was $2,500 in legal resources, and second and third place were in line for $1,000 in credit at the firm. StartUp Weekends happen all over the globe and Clint Nelsen, one of the directors of the Seattle-based nonprofit that bears their name, says that up to 20 StartUp events might happen simultaneously worldwide. The entrepreneurial incubator approach is gaining momentum. This week, President Obama announced the launch of the StartUp America Initiative, "a core component of President Obama's national innovation strategy for achieving sustainable growth and quality jobs."

While the most compelling ideas at StartUp Philly would make mincemeat out of an average person's brains, the gathered crowd of developers, MBAs, designers, coders and hackers went wild. A couple of pitches received laughs but were nonstarters, like 8sOrBetter, a dating website for highly rated singles.

You never saw so many tabs open on browsers. Laptops and caffeine: check, check. The soaring three story Solmssen Court at the University of the Arts held clusters of coders, some working straight through to dawn. From the initial 48 pitches, participants voted to continue with 13. Two projects garnered much peer praise: Git Hacking, a service designed to add a social layer to GitHub, a popular website which pairs developers with projects, helmed by Chris Baglieri with team members Josiah Kiehl, John Bunting and Aaron Feng; and LaunchRock, a simple "coming soon" web page design with a viral twist, asking for user email as well as social media participation, from Jameson Detweiler and Stephen Gill.

Sunday afternoon, just 48 hours later, it was pitch time. In a room crowded to capacity with startup teams and venture capitalists, most pitches followed standard protocol: identify the need; provide industry stats; and offer the solution. In the case of both Git Hacking and LaunchRock, which were designed and went live over the weekend, presenters were able to produce impressive real time stats: within a matter of hours, both sites had drawn hundreds of participants, and Git Hacking made the top of Hacker News headlines.

Judges deliberated briefly and the crowd-pleasing Git Hacking won first prize, followed by LaunchRock. Coming in third was Artwork Evolution, a collaborative iPhone/iPad app to create art without advanced skills. StartUp Weekend judge Stephen Goodman, an attorney at Morgan Lewis and Penn Law professor, said that the top two were clear winners, and there were five or six others vying for third place. Paul Solt's Artwork Evolution clinched the title because it offered a clear profit structure, according to Goodman. All three of the winning projects are now live, and you can follow their progress on Twitter: @githacking, @getlaunchrock and @artworkevolve.

Source: Clint Nelsen, StartUp Weekend, Stephen Goodman, Morgan Lewis
Writer: Sue Spolan

Philadelphia's Duross & Langel turns a bar of soap into a work of art. This week, D&L opens a second location on King's Highway in Haddonfield, N.J. Owner Steve Duross says expansion has always been the plan for the Washington Square West business, but he's been waiting for the right fit. D&L has been approached by malls, but in order to build on the original Midtown Village concept developed on 13th Street, Duross and partner James Langel were on the lookout for a location that offered "all the charm of Everywhere USA, Main Street."

Duross was impressed with Haddonfield's vibrant downtown community, and active neighborhood and business associations. D&L regularly hosts special events for the community, and Duross sees a perfect match with the Haddonfield community, which sponsors events similar to "things we already do in our store, like first Fridays in the summer, and live performances at the local bandstand."

Duross and Langel's product is minimally packaged, letting the ingredients do the talking. "When crafting the soap, I really wanted to take what was on the market and turn it on its head," says Steve Duross, who explains that some of the best french milled soaps are quite alkaline, while his product is a much lower pH, close to the natural acidity of skin. Duross says it's the way customers feel after using his products that brings them back for more.

D&L's colorful and flavorful line of soaps, moisturizers, deodorants and bath add-ins are made with high quality essential oils and include scents that appeal to both men and women, including Moroccan cedar, sandalwood, lavender, black pepper and green tea, along with scent free options.

Duross says continued expansion is in the works, with shops planned for two nearby towns with a thriving main street culture, and the shop's online retail option remains popular with locals and out-of-towners alike.

Source: Steve Duross, Duross & Langel
Writer: Sue Spolan

Flying Bytes is innovation nuggets from around Greater Philadelphia:

RIDING AROUND IN YOUR OLD BLUE JEANS:: there's been a huge increase in eco-friendly automotive offerings, all on display at the 2011 Philadelphia International Auto Show, but Ford goes one better, offering recycled denim seat cloth on some 2012 models, according to Violet Marley, who represents the car maker at the convention, which runs through Feb. 11. Also, this just in from The Automobile Dealers Association of Greater Philadelphia: 2011 show attendance jumped 28.4 percent from last year's opening weekend. That translates to 65,984 attendees in just two days, the third largest tally in the show's history.

DRIVEN TO ABSTRACTION: This is the last week you can catch Beyond Abstraction at the Center For Emerging Visual Artists at 1521 Locust Street, Philadelphia. Curated by Katrin Elia, the group show gathers the work of eight contemporary artists working in a range of media from canvas to video. While most shows begin with a subject in search of an artist, says Elia, Beyond Abstraction gathered artists first and came up with the umbrella concept later.

CAR POOL EQUITY: LLR Partners, a private equity mezzanine finance company, continues to grow, announcing four new hires this week. Jack Slye is the firm's new Vice President; Irene Lisyansky and Brian Berkin are LLR's newest Senior Associates, and Scott Williams takes the lead as Senior Analyst. LLR manages over $1.4 billion, providing interim and secondary financing to middle market companies in the 'financial, health care and business services, information technology, and education." Recently, LLR invested in Avenues: The World School, a private K-12 to open its flagship in Manhattan, with schools planned for major cities around the world.

WAKE UP AND SMELL THE EXPANSION: Pulsar Informatics, a research facility that specializes in the "assessment of cognitive performance and fatigue risk management," has outgrown its original space in the University Science Center Port Business Incubator and is moving to quarters that are triple the size on the Science Center's campus. Pulsar's fatigue assessment tools are now in use by the Department of Defense, The Federal Aviation Administration, and NASA, among others.

Source: Violet Marley, Ford; Katrin Elia, Beyond Abstraction; LLR Partners, Pulsar Informatics
Writer: Sue Spolan

From bars and tone to brick and mortar in a matter of months, PhillyCAM, the city's new public access television station, is moving to permanent headquarters in a former photography studio in Center City. While PhillyCAM, which is short for Philadelphia Community Access Media, took 27 years of activism to establish, it's about to set down roots at 7th and Ranstead, just a block west of Independence Mall.

Back in the 1980s, when the city's cable providers moved in, franchise agreements called for dedicated public access channels. But it took years of grassroots efforts to make the bandwidth a reality. In October 2009, with Gretjen Clausing taking the lead as Executive Director, PhillyCAM began broadcasting on Comcast and Verizon, and in mid 2010 opened up a temporary facility at The Painted Bride in Old City. With a growing roster of 230 member contributors, Clausing says PhillyCAM's programming schedule now runs 24 hours a day, 7 days a week. Premiering this week are two youth produced programs: Girls Talk TV and the 30 minute drama Double Lives.

Membership, open to all area residents, provides programming privileges. Any member can submit a program, says Antoine Haywood, Membership and Outreach Director. In order to use cameras and editing equipment, members become certified through workshops, or by placing out with a qualifying exam.

PhillyCAM facility will boast an express studio for live shots that's visible from the street, a commons, a media lab, editing suites and a 1,000 square foot sound stage for larger productions. The project, designed by Center City's Metcalfe Architecture, is set to begin within the next few weeks, and scheduled for completion in June.

Source: Gretjen Clausing, Antoine Haywood, PhillyCAM
Writer: Sue Spolan

There will be no screenings of Signal 30 at StreetSafe Driving Academy, a Main Line-based startup that aims to bring driver's ed into the future. Meg Kramer, CEO of StreetSafe, says teen driver education hadn't changed in the decades since the shock documentary was made, even though the world of the open road has undergone dramatic transformations. Kramer says the level of distraction is just getting worse, with cell phone conversations, texting while driving, and increased road rage.

"Ninety percent of people rate themselves as good or above average drivers, but that can't be right," says Kramer, citing "horrible national statistics. For example, we lose about 5,000 teen and 40,000 adult drivers every year, and the cost of teen accidents alone to the the insurance industry is estimated at $34 billion."

StreetSafe offers a comprehensive approach to teaching the lifelong skill of driving. Field trips, guest speakers, off-duty police officers as trainers, and a fleet of clean and safe vehicles round out a curriculum that does not come cheap, but, says Kramer, "When you think about driving as a skill our kids are going to rely on every day of their lives, shouldn't driver's ed be more effective and a positive experience?"

The StreetSafe basic training package includes 30 hours of accredited classroom training and three private coaching sessions out on the streets. Four new teen classes begin this week at its Bryn Mawr headquarters, The Shipley School, Episcopal Academy and Germantown Academy, and registration at all locations is open to all teens, regardless of school affiliation. StreetSafe provides students with DriveSquare, a virtual reality driving simulator and also offers adult driver training and packages for commercial and fleet drivers.

Source: Meg Kramer, StreetSafe Driving Academy
Writer: Sue Spolan

You've got to serve somebody. That's the message of newly launched ServePhiladelphia. It's an easy to use database that connects free people with places in need. Pick an area of interest from a pull down menu: Community Building, Education, Health, Leadership, Sustainability and more, and choose from dozens of projects that need your help. Selections run the gamut from gardening in the Wissahickon, to food distribution, to helping the Bicycle Coalition of Greater Philadelphia translate English language guides into Vietnamese.

A city-led initiative, ServePhiladelphia launched this past Saturday, kicking off at the Free Library of Philadelphia with a project to get books to children learning to read. The initiative has a three part mission: to "create or elevate volunteer opportunities that impact educational outcomes and contribute to community vitality, to make it easier for citizens of every age to volunteer, and to support both public and private sector efforts to engage more volunteers in ways that have the greatest impact," according to Mayor Michael Nutter's kickoff message.

Nutter also announced the 2011 Volunteer Impact Challenge, with a three-time-a-year recognition ceremony for participants. Registration for ServePhiladelphia is simple, and allows citizens to bookmark interesting assignments as well as track hours. The initiative also has a Facebook page.

ServePhiladelphia is made possible by a Cities of Service Leadership Grant, allowing the hire of Catie C. Wolfgang, the City's first Chief Service Officer, and the establishment of the Office of Civic Engagement and Volunteer Service. Cities of Service is a bipartisan coalition founded in New York City by 17 mayors working together to increase volunteerism. From its inception in 2009, Cities of Service now counts over 100 mayors in its ranks.

Source: Mayor Michael Nutter, ServePhiladelphia
Writer: Sue Spolan