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Philadelphia International Festival of the Arts kicks off this week with giant squid

Dan Schimmel's head might be in augmented reality, but the picture is pretty clear to him.

"Right now there's a giant, 100 foot squid hovering over the falls at Boat House Row," says the director of Breadboard, the art and technology program at Science Center that oversees the Esther Klein Gallery. Breadboard is participating in the Philadelphia International Festival of the Arts (PIFA) with the free citywide VPAP@PIFA, the Virtual Public Art Project. Granted, explains Schimmel, you need a smartphone or other mobile device to see the Augmented Reality squid. "That's somewhat foreign to people, but this is where society's headed."

PIFA is about to overtake the city like a giant encornet (that's French for squid) with over 135 events, running from April 7 to May 1. If bright lights in the big city get you going, check out the 81 foot Eiffel Tower replica at the Kimmel Center, which serves as festival headquarters, with a light show daily at 7 and 10 p.m. The theme of PIFA is Paris 1911, tying in with the recent French-flavored Philadelphia International Flower Show. All over the city, you can catch performances, lectures, dance parties, installations, readings, a fashion show and eleven French chefs in residence at area restaurants.

The $10 million extravaganza showcases local and international talent. Visit a day-long free Parisian street fair April 30 on Broad Street where you can ride a giant Ferris Wheel and enjoy a multitude of acts including Sharon Jones and the Dap Kings. PIFA is also sponsoring daily wine tastings, crepe samples, free concerts, and French lessons.

Philly-Paris Lockdown, on April 17 at 8 PM at the Kimmel, features Philly's own ?uestlove of The Roots along with singer-songwriter Keren Ann, followed by an underground afterparty. Fourth Wall Arts hosts a special Salon on April 23 at the newly opened National Museum of American Jewish History on Independence Mall, featuring Ursula Rucker, Mimi Stillman and muralist David Guinn.

JJ Tiziou's How Philly Moves, which just raised $26,000 in a Kickstarter Campaign, will be projecting massive images of Philadelphia's dancers on the side of the Kimmel throughout the festival. Hope: An Oratorio, is a work PIFA commissioned by composer Jonathan Leshnoff, to be performed April 24, performed by The Chamber Orchestra of Philadelphia, along with four soloists, the Pennsylvania Girlchoir and the Mendelssohn Club of Philadelphia.

The Painted Bride, The Philadelphia Orchestra, The Slought Foundation, the African-American Museum in Philadelphia, The Philadelphia Museum of Art, WXPN, Philadelphia's Magic Garden, and the Independence Seaport Museum are just a few of the many PIFA sponsors and event hosts. Get detailed program information, tickets, and download a festival brochure at the PIFA website. PIFA, along with the GPTMC, is also offering hotel and ticket packages for the festival.

Source: Dan Schimmel, Breadboard; PIFA; GPTMC
Writer: Sue Spolan


Global reach, local team: Empathy Lab takes digital advertising from Conshy to NY, Paris

There's a powerful global interactive agency right here in your backyard. You've probably never heard of it, but that's by design. Empathy Lab, based in Conshohocken, is set to break $14 million in revenue this year with clients you've definitely heard of, including Sony, Nautica, Kipling, Saucony, Clarins, Lexmark, Comcast and Verizon. The digital agency, founded in 2005, employs around 70 people in its suburban Philadelphia headquarters, and unless you're in the know, you'd pass right by.

"We don't necessarily focus on the region as our target for clients," says Kevin Labick, CEO of Empathy, explaining Empathy's local low profile. "We made a decision to be world class in two areas: eCommerce, and media and entertainment as it pertains to the digital channel."

Empathy's target companies are in New York, Los Angeles, Paris and the Netherlands, with just a few in Philadelphia. Its secret to success is an intimate approach to customer needs and motivations.

"Everything we do revolves around understanding the customer's point of view," says Labick. "Almost every project we work on involves contextual inquiry. We go into people's homes and offices, and sit with them on the way to work in their cars, to understand how they use our clients' brands."

Labick cites research for David's Bridal eCommerce platform that involved peering over the shoulders of brides to be as they perused potential gowns on the web. With the growth of destination weddings, Empathy discovered that brides want to know what the bottom of the dress looks like so they can judge its performance on a sandy beach.

Another growth area for Empathy is digital media and entertainment. While many brick and mortar stores were closing down, Empathy positioned itself at the forefront of digital media delivery. One example is Sony's newly released My Daily Clip for Apple mobile devices. Empathy's strategic placement has paid off. While other agencies have struggled through the economic downturn, Empathy's growth is impressive: in 2009, company revenue was $8 million, in 2010, revenue jumped to $12 million, and this year's projections show more of the same.

Empathy's low profile is going to have to change, says Labick, whose staff spends the great majority of its time on client campaigns, not self-promotion. "We are growing and we need people. We don't want to open offices everywhere. We want people to be based here, and have lives here."

Labick attributes Empathy's success to deep partnerships within the industry, working closely with developers and software companies to deliver innovative channel solutions to clients. Earlier this year, SmartCEO Magazine selected Empathy as a Future 50 Company in recognition of its tremendous employee and revenue growth over the past three years.

Source: Kevin Labick, Empathy Lab
Writer: Sue Spolan

Philly solar conversion company among highlights of Cleantech Investment Forum

Clean technology is a big draw for potential investors. Several hundred people gathered at the Academy of Natural Sciences on March 31 for the 3rd Annual Mid-Atlantic Cleantech Investment Forum. Sponsored by Blank Rome Counselors at Law, the Academy and Cleantech Alliance Mid-Atlantic, investor panels discussing the future of renewable energy, clean water, recycling and waste disposal were followed by presentations from area entrepreneurs.

On hand were members of the Greater Philadelphia Innovation Cluster for Energy Efficient Buildings. Williams J. Agate leads the Philadelphia Industrial Development Corporation, developing and managing the Philadelphia Navy Yard, which is now in the process of creating a smart grid energy master plan.

The Fostering Cleantech Investment Panel included Kevin Brophy, of Meidlinger Partners, who talked about the future of clean water investment, and said that while innovation in the field came from the middle cap, the greatest opportunity for future investments is in the huge lower cap market. Also on the panel were Gary Golding, from Edison Ventures, who addressed rapidly improving awareness of water issues, Arun Kapoor of SJF Ventures, who mentioned 100 percent Pennsylvania wind provider Community Energy, and Josh Wolfe, the founding partner of Lux Capital. Wolfe described Lux as an early stage high risk venture fund valued at $100 million, and had a different take on the market than his fellow panelists, explaining that Lux focuses on companies that are long on human ingenuity and short on government rationality. Passing on biofuel, nuclear and natural gas investments, Lux is instead investing in nuclear waste management, calling it the energy industry's biggest unsolved problem.

The only presenting entrepreneur based in the immediate Philadelphia area is solar power conversion company Alencon Systems, Inc. Now in the research and development stage, Alencon addresses the problem of energy efficiency with large scale photovoltaic systems, which are currently created by aggregating multiple small systems. Alencon, which was borne of research at Rowan University, aims to simplify solar and wind power systems from distributed harvesting to centralized conversion. With a prototype already built and tested, Alencon slates projected sales of its streamlined systems at $45 million by 2014.

Source: 3rd Annual Mid-Atlantic Cleantech Investment Forum
Writer: Sue Spolan

Take your business paperwork Neat: Piles of growth for Philly company's scanning technology

You've walked past the kiosk on your way to a flight. You've paused at the entry in the SkyMall magazine. The Neat Company, based in Philadelphia, makes products to organize the avalanche of paperwork that accumulates if you travel for work or are a small business owner. Receipts, business cards, invoices, and other scraps can pile up into an unwieldy stack very quickly, and if you are out on the road, keeping track of these little white bits is not exactly a top priority. Neat makes two versions of its product, which combines a scanner with software to create a digital filing cabinet. NeatDesk and its traveling companion NeatReceipts scan paper, automatically classify and organize documents for easy reference and retrieval with included NeatWorks software.

"The world of paper is the last world to go digital," says Kevin Garton, Neat's Chief Marketing Officer. "Think of it like iTunes and the iPod, but for paperwork." Garton says that the Neat line of products is also useful on the home front, where parents can scan children's medical records as well as personal paperwork, and Neat makes tax time much easier for home and business users. Garton also points out that scanned documents are fully searchable.

Neat, which got initial funding from Ben Franklin Technology Partners of Southeastern Pennsylvania, reports that it experienced 536 percent revenue growth in 2010. Neat began as a father and son business, after the pair got fed up with an expense reporting process that more closely resembled an arts and crafts project involving scissors, tape and more paper. Garton says that from that first kiosk at Philadelphia International Airport, Neat products are now available at major retailers nationwide both online and in-store, as well as on the Neat website. The expanding company will be moving its headquarters to 16th and Market Streets in April.

This week, Neat rolled out an upgrade for Mac users, and announced a contest to award ten people $1,000 each. Contestants enter by posting a comment on Neat's blog or Facebook page, by retweeting, or by mentioning the contest on a blog.

Source: Kevin Garton, The Neat Company
Writer: Sue Spolan

Adaptimmune brings tools in the fight against cancer, HIV/AIDS to Science Center

Imagine cancer treatment without debilitating chemotherapy and damaging radiation. Researchers in the field of fighting cancer and infectious diseases have recently come up with a way to remove, edit and replace patients' own cells to turn them into cancer and HIV super soldiers in the body. Adaptimmune LLC, one of University City Science Center's newest tenants, is the first company of its kind to develop a methodology for generating high affinity T cell receptors. Dr. Gwen Binder-Scholl, the Vice President of Operations at Adaptimmune, says that this powerful approach is a major departure from previous forms of cancer and infectious disease treatment, offering the advantage of much higher potency with far fewer side effects.

Traditional chemotherapy attacks any rapidly dividing cell in the body, knocking out cancerous tumors, but also killing cells that generate hair and mucous membranes. In this new treatment paradigm, T cells, which are the body's immune soldiers, are harvested from the patient, modified and placed in cell factories to grow, and then returned to the patient via vaccine. The whole process takes only three weeks from manufacture to release, according to Binder-Scholl, so that cancer and HIV can be treated fairly quickly.

"We are really the only company taking the next step towards commercialization of adoptive T cell therapy with high affinity TCRs," says Binder-Scholl, who has been working on T cell receptor research at the University of Pennsylvania's Abramson Family Cancer Research Institute for about three years at the June Laboratory under the guidance of professor Carl June, MD. Binder-Scholl explains that Adaptimmune, a subsidiary of a UK company, approached her to manage and carry forth U.S. clinical trials. While Adaptimmune already has a close relationship with Penn, its overseas leadership qualifies it for the SciCenter's Global Soft Landing Program.

This month, Adaptimmune is opening three new oncology indications: a trial for melanoma, which is very common, and trials for the less frequently occurring cancers synovial sarcoma and multiple myeloma. Depending on how the clinical trials go, Binder-Scholl expects to see data emerge within 12 months and hopes to get approval for the experimental treatment with the decade.

Source: Gwen Binder-Scholl, Adaptimmune LLC
Writer: Sue Spolan



Rowan University gallery set to become South Jersey contemporary art hub

South Jersey could become the area's next contemporary art hub, if Mary Salvante keeps up the good work at Glassboro's Rowan University Art Gallery. The Program Director and curator of the space opens a show tonight that melds a multitude of disciplines. Artist Beverly Semmes' exhibit, entitled The Feminist Responsibility Project, combines installation with live performance and video to explore what Salvante terms the third wave of feminism.

"The title is heavy handed in a way. It's a response to the weight of feminism and the role it has s played in culture and politics. It's meant to be ironic and paradoxical as well," says Salvante, who is in her second year as gallery director. The installation, which includes a massive white cloud made of fabric, altered pornographic images, a video of a woman kicking pink potatoes across a white frozen lake, and a performance piece involving two archetypes: The Bitch and the Super Puritan, who sit down to a puzzle made from an altered pornographic image. These elements are meant to juxtapose the last wave of feminism, now considered somewhat over the top, with the attitudes of young women today.

Salvante first saw Beverly Semmes at The Fabric Workshop in Philadelphia, and says she was drawn to the way Semmes uses fabric as a sculptural material,and how the multimedia aspect of the work adds to the tension of what she is trying to communicate. Semmes lives in New York City and has exhibited internationally, brings a new level of quality to Rowan's offerings, offering the South Jersey institution the opportunity to expand the size of its regional cultural community. The Feminist Responsibility Project opens tonight, Tuesday March 29, from 5 to 7:30 p.m., with a talk and live performance, and runs through May 14.

Source: Mary Salvante, Rowan University
Writer: Sue Spolan



Make room for the Aerotropolis: Drexel's Mobilities in Motion conference explores 'logistics' cities

Mobility. The word conjures up a multitude of meanings. The ability to move. Mobile devices. Passing through physical and virtual space. Remaining motionless. Social networks and location based apps. Handicapped access. Planes, trains, automobiles, and skateboards.
Drexel's Center for Mobilities Research and Policy, or mCenter, headed up by sociology professor Mimi Sheller, offers a new way to group ideas not previously considered connected under one umbrella. The mCenter is the first in the United States to study mobilities, drawing on the many disciplines of arts, design, social sciences, engineering, computer science, business, law, media, environmental studies and public health.

Tasked with studying movement as a social science, the one year old mCenter drew an international crowd to its conference, Mobilities in Motion: New Approaches to Emergent and Future Mobilities. Held March 21-23, presenters considered scales of mobility, migration, borders, mobile phones, and all kinds of ways to get around, from the skateboard as urban transportation, to air travel, to creating an avatar and traversing virtual environments. Participants from a dozen countries, including France, Japan, the UK, and Brazil, as well as from more local addresses in the United States, spoke on emerging concerns like surveillance and privacy, the continually accelerating cycle of mobile device obsolescence, ethics and social rights, borders, sustainability and more.

Sheller, who is also co-editor of the international journal Mobilities, said, "The event has been incredibly successful, even beyond my expectations. We had excellent keynote presentations and very high quality papers in all of the sessions. People felt a real sense of dynamic interaction and stimulating dialogue across different disciplines and research approaches."

One highlight was keynote speaker Rina Cutler, Philadelphia's Deputy Mayor for Transportation and Utilities, "who gave an incredibly lively and entertaining talk about major infrastructure projects in the city, including her plans for developing an 'aerotropolis' at Philadelphia Airport." The idea that an airport can become a major urban hub, sometimes extending to a radius of up to 60 miles, was coined by professor John Kasarda (not in attendance), whose new book, Aerotropolis, The Way We'll Live Next, describes the next phase of globalization. With the rapid rise of logistics, global business networks, overnight shipping and increased travel, the new metropolis will have a massive airport at its center, with the city designed around it. Kasarda writes that logistics cities are now growing in Seoul, Amsterdam, Dallas and Washington, DC.

Sheller said participants, who included many PhD students as well as professors, were treated to presentations by artists and went on walking tours and as well as a mural tour. Aharon Kellerman, professor emeritus at Haifa University, remarked, "The most striking dimension of the conference was the young age of most of the participants. This is an encouraging trend by itself, notably in North America."

Source: Mimi Sheller, mCenter
Writer: Sue Spolan



The Social Knitwork: Philly's yarn bomber in talks with Mural Arts

Jessie Hemmons embraces the city, literally. You've probably walked past this new form of public art and wondered who's behind the colorful knit webs that wrap trees, bike racks, and recently, subway seats on the Market-Frankford Line.

Hemmons is a yarn bomber, a growing network that subverts the old fashioned craft of knitting to put a feminist stamp on underground street art. When she's not riding her bike, Hemmons goes by the handle "ishknits" and spends hours working big needles and skeins of acrylic yarn on public transit. Hemmons, who's also a therapist for families facing drug and alcohol addiction, is not the first person to engage in yarn bombing nationally. The practice originated in Austin, when a failing yarn shop's overstock became fodder for public art. Hemmons says she is the only yarn bomber in Philadelphia, with 30 installations to date, including one commissioned by Urban Outfitters for the company's Navy Yard headquarters. She's also selling knits on etsy.

Consider the masculine spray of graffiti, as opposed to the warm womanly embrace of knitwork. "I am feminizing street art," says Hemmons, who is now entering talks with the Philadelphia Mural Arts Program. "My whole goal is to empower communities. The ideal yarn bomb would be to wrap an abandoned house." Public knitting is passive intervention, and a way for Hemmons to communicate that someone is paying attention to blighted neighborhoods.

Source: Jessie Hemmons, ishknits
Writer: Sue Spolan

FLYING BYTES: Philly Helps Japan, East Fairmoun Park

Flying Bytes is nuggets of innovation from across Greater Philadelphia:

BROTHERLY LOVE GOES GLOBAL

Following the earthquake and tsunami in Japan, there's been a swell of support from local companies and groups. Comcast is offering free calls to Japan for Xfinity Voice and Business Class Voice customers. Call Japan now until April 10, 2011 and get an automatic refund on your Comcast bill. The Southeastern Pennsylvania Chapter of the Red Cross is accepting both online and text message contributions for Japan relief efforts and reports that it has received generous donations from Westchester's QVC and Philadelphia Insurance. The Japan America Society of Greater Philadelphia has instituted a Disaster Relief Fund, and is also taking donations at the Subaru Cherry Blossom Festival.

THE GREEN GREEN GRASS OF HOME
Urban Blazers, a Philadelphia program that organizes outdoor activities for under-resourced youth, is co-sponsoring an East Fairmount Park Spring Clean-Up. The event, to be held Saturday, April 2 from 9 to 1, will start at Mander Playground, 33rd and Diamond, for a seasonal overhaul of nearby recreational spots, as well as the Woodford Mansion Orchard. It's part of the citywide Philly Spring Cleanup. Participating civic groups include the East Park Revitalization Alliance, Arthur Ashe Youth Tennis and Education, the Philadelphia Department of Parks and Recreation and the Strawberry Mansion Athletic Association. RSVP on Facebook or email [email protected].

COME ON BABY LIGHT MY FIRE

Speaking of blazing, on April 16, grab a flashlight and head over to the eternal flame at the Tomb of the Unknown Soldier at Washington Square Park for a warm spring evening of fun. Get Out Philly is hosting a game of Flashlight Tag beginning at 8. Put on your post-tax return attitude and casual clothes. Food and drink to follow at a nearby casual spot. Suggested donation is $1. You can RSVP on Facebook.

Source: Comcast, Japan America Society of Greater Philadelphia, Southeastern Pennsylvania Chapter of the Red Cross, Urban Blazers, Get Out Philly
Writer: Sue Spolan

Philly Tech Week promises a printer-smashing good time

In the spirit of Philly's other well-known celebrations like Beer Week and Restaurant Week, one of the main goals for Philly Tech Week, happening April 25 to 30 in locations across the city, is to have fun. Organized by Technically Philly, the week is meant to connect the many different segments of the Philly technology community, from hackers to Comcast and everyone in between, according to TP co-founder Chris Wink.

At this point, there are about 35 events on the schedule, with more to come. WHYY will serve as headquarters. Wink says the media outlet will host a daily lunchtime speaker series throughout the week, as well as the final big event Friday night. Tech Week coincides with two other major citywide happenings: The Philadelphia International Festival of the Arts (PIFA) and The Philadelphia Science Festival. As a result, says Wink, some gatherings will carry all three labels, such as Augmented Reality Check: Seeing The Future Now, looking at the intersection of art, technology and science, to be held at the Philadelphia Museum of Art on April 26.

Another exciting Tech Week gathering is The Future of Music featuring musician and producer RJD2, coordinated by Tayyib Smith, owner of Little Giant Media, which publishes two.one.five magazine. Smith hopes to draw like minded people actively engaged in creating, promoting and distributing music to envision the role technology will play in the future of music. "I am an analog person who is fronting like I am digital," says Smith, who hopes to get as much out of the discussion as any of the other attendees.

Local firm Azavea, which builds geographic analysis software, happens to be rolling out several projects that same week, and plans to show off the brand new goods. "One is Philly Tree Map," says President and CEO Robert Cheetham, whose goal is to create a crowdsourced urban tree inventory. Two other Azavea projects, Open Data Philly and PhillyHistory.org, will be showcased during Tech Week.

For those who have ever fantasized about going ballistic on your devices, be sure to attend the Office Space Printer Smash, co-sponsored by Nonprofit Technology Resources and The Hacktory. As the title indicates, participants will be encouraged to turn unrecyclable printers into a pile of mangled plastic and metal.

Source: Christopher Wink, Technically Philly, Tayyib Smith, Little Giant Media, Robert Cheetham, Azavea
Writer: Sue Spolan

Optofluidics' technology combines fluids, light to develop better diagnostic tools

It's one minuscule step for molecules, one giant leap for mankind. Nanotechnology startup Optofluidics, Inc. has established offices at the University City Science Center's Port Business Incubator. The company aims to develop optical devices that keep biomolecules in place in their physiological state, says Optofluidic's Chief Technology Officer and co-founder, Bernardo Cordovez. "The product will be an instrument that houses and reads the chips that we make."

As the company name implies, Optofluidics uses the combination of fluids and light to detect, identify and manipulate biomolecules and nanomaterials. The idea of adding fluids to scientific optical devices is not a new one. Back in the 18th century, rotating pools of mercury were used to create smooth mirrors in reflecting telescopes. According to Cornell University's Erikson Lab, where Optofluidics co-founder David Erikson initiated research concepts for Optofluidics, new biosensing technologies follow advances in the identification of biomarkers associated with specific diseases and injuries. Two examples are the neurodegenerative diseases Alzheimer's and Parkinson's, which have eluded early detection. The kind of non-invasive nanotechnology that Optofluidics is developing, which will diagnose and detect biomarkers at very low levels, could enable diagnosis even before symptoms appear.

The National Science Foundation recently gave Optofluidics nearly $150,000 in a Small Business Innovation Research award. "The market opportunity is tremendous because most single molecule instrumentation is made for DNA, while nano-instrumentation for handling and studying proteins is still a bit behind," says Cordovez, who adds that Optofluidics' family of technologies has very strong commercial appeal.
Making the move to the Science Center was the easy part. Cordovez cites the University of Pennsylvania's strong biosciences department which will provide "a terrific future employee candidate pool." Philadelphia is slated to become a world leader in nanotechnology research, says Cordovez, with a planned world class nanofabrication center at Penn, scheduled for completion in the next few years.

Source: Bernard Cordovez, Optofluidics, Inc.
Writer: Sue Spolan

Kensington's Perfect Prototype creates new realities

A three dimensional rendering of a human heart is beating atop a card you hold in your hand. It's not reality, it's Augmented Reality, the latest method of bringing two dimensional images into a 3D world. Augmented Reality images exist only on the screen of a computer or mobile device, but with the addition of a live camera feed, viewing the virtual sculptures feels astoundingly real.

Perfect Prototype describes itself as an interactives company, "telling stories with innovative technology to create engaging, educational experiences for people," says Matthew Browning, company president. Located in the Crane Arts building, Perfect Prototype flies under local radar but is creating a national splash with projects for educational and corporate clients, such as a museum exhibit that lets you hold a virtual brain in your hands, a locomotive simulator that provides the virtual experience of operating a train, and a presentation to a corporate audience that integrates 3D animations. And if you are in the mood for some new fashioned hand to hand combat, Browning says Perfect Prototype has come up with a device that allows people across the country to arm-wrestle.

Browning, who is working overtime along with ten independent professionals to meet customer need, says clients range from museums such as Chicago's Museum of Science and Industry, to corporations including Norfolk Southern and Hyundai, along with the NHL's Pittsburgh Penguins.

Perfect Prototype is at the forefront of a rapidly growing technology that has implications across many sectors. Browning says of the technology that is still in its infancy, "There is so much untapped potential in Augmented Reality. It's a joy to push the limits and create new and innovative uses." And, he adds, with increased computing power on mobile and stationary devices, Perfect Protoype continues to give people a new experience, and a new way of looking at the world around them.

Source: Matthew Browning, Perfect Prototype
Writer: Sue Spolan

Brazil's largest oil company seeks status as household name in Philly, US

Brazil's largest oil and gas company, Petrobras, is looking to make some solid Philadelphia connections. Last Thursday, Petrobras, along with a consortium of sponsors including HSBC, Select Greater Philadelphia, the US Department of Commerce and the State of Delaware, hosted lunch at Brazilian steakhouse Fogo de Chao for local leaders in finance, transportation, economic development, drilling and trade. The Delaware Valley is home to major global logistics players like BDP International, a busy international port, and headquarters to financial institutions in Philadelphia and Wilmington.

For most in Greater Philadelphia, Petrobras is not yet a household name. Listed as the largest company in Latin America by market cap and revenue, PFC Energy ranked Petrobras at the end of 2010 as the third largest energy company in the world by market value. Thursday's luncheon was also timed to highlight President Obama's upcoming state visit to Brazil.

Speakers included Maria Izabel Ramos, Investor Relations Manager for Petrobras, who provided a company overview, as well as the Honorable Branko Terzic, Executive Director of the Deloitte Center for Energy Solutions, who took the podium to provide an overall look at the future of energy consumption. Terzic, who chaired a United Nations commission on Clean Energy, said that 40-50 percent of the world still relies on wood for fuel. That statistic is changing, with increasing incomes and increasing demand. "Seven hundred million people will enter the middle class in the next decade, primarily in India and China," said Terzic. "Fossil fuel, oil and gas will be their primary energy source."

Terzic pointed out that there are hard truths where global energy needs are concerned. While the use of electric cars is on the rise, he reminded the audience that fossil fuel powers 70 percent of the electric grid. In the total electric mix, only 1.6 percent now comes from renewable, clean resources like wind and solar, and we have a long way to go. With political uncertainty in the Middle East, Terzic said we can look to Brazil's Petrobras, for the dual benefits of a diversity of supply and a stable democracy.

Attendee Paul Ellenberg, Business Development Manager for global logistics company BDP International, said he now understands that "for the world to get away from bio fuels, it will take us at least 100 years." Petrobras is newly on Ellenberg's radar, and as far as next steps, he says, "BDP Projects will reach out to become their transportation vendor for equipment from around the world to Brazil."

Source: Branko Terzic, Deloitte, Maria Izabel Ramos, Petrobras, Paul Ellenberg, BDP International
Writer: Sue Spolan

When you're underemployed, turn to The Front Section

What does an urban planner do while looking for a job? If you're Dan Casey, you create a dense daily digest of news with a focus on what people are not reading. The Front Section, says Casey, "is a byproduct of being direly underemployed and spending too much time online. I got tired of reading about America and American debates, and realized that I was following a lot of international news that my friends weren't." The Front Section is a densely packed and far more graphically pleasing alternative to web pages like The Drudge Report. Casey drew his inspiration from "a venerable site called Arts & Letters Daily that has a pleasantly tweedy high-culture tone and is all about Big Serious Ideas. When you load up the page, you start smelling pipe smoke and leather patches grow on your elbows.

"A faint taste of port creeps into your mouth; it's uncanny," says Casey, who felt he could fill a niche for a younger audience that is "decidedly to the left" of the Arts & Letters readership, but is still interested in good writing about the rest of the world. Casey says he took off from the overall A&L concept, but shifted its center of gravity. And added rap videos.

The site, based in Philadelphia and updated daily, attracts about a hundred visitors on an average day, but can draw thousands when it's linked from another site. Casey says the site is hosted by a generous friend, and is more of a community service than a money making proposition. Casey says his state of being underemployed may be about to change: "If I get one of these 'jobs' that I've heard so much about, maybe I'll have the chance to slow down and focus my reading, and rebuild my attention span, so the blog will probably change too. Stay tuned."

Source: Dan Casey, The Front Section
Writer: Sue Spolan

FLYING BYTES: Microsoft in Malvern, Art in the Open and the Canal

Flying Bytes is a roundup of innovation nuggets from across the region:

OPEN UP TO ART
The second annual Art in The Open exhibit has been announced for June 9-12, 2011. The citywide exhibit features a juried selection of artists who will create site specific work along the Schuylkill Banks, from Bartram's Garden in Southwest Philly, and as far north as the Fairmount Park Waterworks. The result is a giant outdoor studio, with art stations for the public to get into the creative process. AIO co-founder Mary Salvante reports that all 2011 artist applications have been received, and the 40 winners will be announced shortly.

A CANAL PROPOSAL
The Manayunk Canal Towpath is about to get an art facelift. The Mural Arts Program, in association with the Manayunk Special Services District (MSSD) and the Manayunk Development Corporation, is calling for proposals to transform the disused canal into a temporary public art location with a focus on sustainability, incorporating water. The canal is the last surviving segment of a waterway that once ran as far as Schuylkill County, bringing coal from the mines into Philadelphia. The installation will coincide with this September's Manayunk Eco-Arts Festival. For more information, send email here.

MALVERN GETS 'SOFT
This week Microsoft opened a new 17,500 square foot Technology Center in Malvern. In attendance at the opening ceremony were Pennsylvania governor Tom Corbett and Microsoft CEO Steve Ballmer. The Philadelphia area tech center is the tenth in the United States, and joins 21 similar technology centers globally. According to Microsoft, "the center is designed to help companies throughout the mid-Atlantic region improve their use of technology to grow their businesses, add jobs, and strengthen their local communities."

PHILLY'S GONE DIGITAL
Digital Philadelphia and Code for America reports that our local team of fellows is working hard to get government data to citizens. Jeff Friedman says the Philly CfA team conducted over a hundred interviews in February, polling government and city workers, civic leaders including heads of non-profits, block captains, civic developers, and citizens. CfA Philly also held three Friday "hack" events to encourage local developers to engage with government data, an Open Data Forum with help from Young Involved Philadelphia, Technically Philly, and the City, and an open data camp where developers built out four functional mini-apps based on city data.

Source: Mary Salvante, AIO; Microsoft Technology Center, Jeff Friedman, CfA Philly
Writer: Sue Spolan
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