The American business landscape can be daunting to an outsider, but it's all in who you know. The Triana Group's address book is brimming with invaluable connections, easing the path for overseas companies who want to create a US presence.
Based in Paris with offices in New York and San Jose, Triana has just opened an office at The University City Science Center that focuses on life science companies. "They need help identifying a strategy and sources of capital," says Triana Group Co-Director Lorraine Marchand. "We give companies a turnkey solution that includes access to capital and introductions to corporate partners. We make it as easy as possible to set up shop in the US."
Marchand and co-director Pamela Yih, along with the Triana board of directors, offer a vast extended network. Their cumulative employment experience means that they can draw on excellent connections within pharmaceuticals, contract research organizations, venture capital and academia.
Because the company is based in Paris, Triana is a dedicated overseas link that runs in both directions. "Our colleagues in Paris know granting organizations that will help companies' expansion into the new market and enable feasibility. We're a bridge." Triana is currently "in various stages of engagement" with five to seven life science companies. Some are at the feasibility stage, in which Marchand and Yih help to develop a plan, look at the business model and market share, and give the startup a sense of resources and financing needed.
"As part of the feasibility process, we introduce companies to capital sources and granting agencies. We do a road show with corporate or strategic partners and thought leaders. From there, we pull together legal services to help set up a limited liability corporation," says Marchand, who adds that not all companies require top to tail assistance, and for those who just need a hand with one piece of the puzzle, Triana tailors its offerings to organizational need.
Because of its location in the Science Center (which happens to be on the same floor as the newly opened Quorum space), Triana will share existing office space and help place businesses in the complex, which is already tailor made for life science startups. Triana's mission dovetails with the SciCenter's Global Soft Landing Program.
Source: Lorraine Marchand, Triana Group
Writer: Sue Spolan