Tek Lado, the new (and free) Philadelphia magazine catering to tech-savvy Latinos, launched last week with a print run of 20,000, reports the Associated Press.
Mel Gomez, director of niche publishing for Bartash Media Group, self-described geek and Tek Lado publisher, said it fills a void in the marketplace of publications for tech-savvy Latinos."I love technology, gadgets, smart phones, gaming, graphic novels. I watch Star Trek," he said with a laugh. "Typical Latino publications are often tabloids, either general publications or some sort of (gossip) rag -- nothing that speaks to geeks and their different subcultures we have in the U.S."Gomez, Tek Lado editor-in-chief Liz Spikol, two staff photographers and eight bilingual freelance writers are based for now at Bartash's offices in southwest Philadelphia. Tek Lado is the first venture in magazine publishing for Bartash, a 58-year-old printer of catalogs, magazines, newspapers and niche publications for hundreds of companies from Maine to Alabama.Original source: Associated Press
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