The Associated Press profiles David Borgenicht and the indie publishing outfit he founded, Quirk Books, which is expanding its niche with a hybrid mashup genre combining classics with horror and kitsch.
Quirk, an independent publisher that started with a series of tongue-in-cheek guides for surviving highly unlikely misfortunes, has established the hybrid "mashup" genre bending of out-of-copyright classics and horror-fied kitsch."It has in a way become kind of a modern, or a postmodern, classic," said Quirk president and founder David Borgenicht, whose 15-person staff works in an inconspicuous building on a cobblestone-paved side street in Philadelphia's Old City neighborhood. "That wasn't at all our intent. It was simply too crazy not to publish." Original source: Associated Press
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