The New York Times continues its love affair with Steel City, this time highlighting the symbiosis between the Pittsburgh food scene and its growing population of young people.
Everybody seems so young. And everybody’s talking about restaurants. If there are scholars who hope to study how a vibrant food culture can help radically transform an American city, the time to do that is right now, in real time, in the place that gave us Heinz ketchup.
In December, Zagat named Pittsburgh the No. 1 food city in America. Vogue just went live with a piece that proclaimed, “Pittsburgh is not just a happening place to visit — increasingly, people, especially New Yorkers, are toying with the idea of moving here.”
For decades, Pittsburgh was hardly seen as a beacon of innovative cuisine or a magnet for the young. It was the once-glorious metropolis that young people fled from after the shuttering of the steel mills in the early 1980s led to a mass exodus and a stark decline.
“We had to reinvent ourselves,” said Bill Peduto, Pittsburgh’s mayor.
And they have. Over the last decade or so, the city has been the beneficiary of several overlapping booms. Cheap rent and a voracious appetite for culture have attracted artists. Cheap rent and Carnegie Mellon University have attracted companies like Google, Facebook and Uber, seeking to tap local tech talent. And cheap rent alone has inspired chefs to pursue deeply personal projects that might have a hard time surviving in the Darwinian real estate microclimates of New York and San Francisco.
No one can pinpoint whether it was the artists or techies or chefs who got the revitalization rolling. But there’s no denying that restaurants play a starring role in the story Pittsburgh now tells about itself. The allure of inhabiting a Hot New Food Town — be it Nashville or Richmond, Va., or Portland (Oregon or Maine) — helps persuade young people to visit, to move in and to stay.
Original source: The New York Times
Read the complete story here.