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Market East to become 'Jefferson Station'

Flying Kite Staff | Tuesday, September 09, 2014

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The naming rights for Market East station have been sold to Jefferson.

Thomas Jefferson University Hospitals will pay $4 million for a five-year deal to put the Jefferson name on SEPTA's Market East commuter rail station in Center City.

For an extra $3.4 million, Jefferson can keep the naming rights for an additional four years - a decision it will make at the end of its initial term.

SEPTA will get 85 percent of the money, and its New York-based advertising agency, Titan Worldwide, will get 15 percent, officials said.

The new Jefferson Station name was unveiled in ceremonies Thursday morning at the 30-year-old subterranean rail hub...

SEPTA will use the Jefferson money to make customer improvements at the station, including upgrading entrances and restrooms, SEPTA assistant general manager Fran Kelly said.

Original source: The Philadelphia Inquirer
Read the complete story here.

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Market East to become 'Jefferson Station'

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