The Associated Press checks in on Philly-based online kids' bookstore Monkeyreader donates 5 percent of profits to childhood literacy.Once upon a time, there was a bookstore. One day, the bookstore went away and reopened online with a new name and a mission to combat childhood illiteracy.
The rest of the story of year-old e-tailer MonkeyReader.com is still being written but its founders hope the ending will be happy—and successful.
"We're beginning, we're growing, we have a lot of great ideas," co-founder David Lenett of the venture, a successor of the Discovery Bookshop, a popular Philadelphia children's bookstore that closed in the 1990s and became an online storefront that evolved into the more interactive MonkeyReader site.
Source: The Associated Press
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