VentureBeat covers the Wharton School's Innovation Tournament, in which MBA students aim to create an internet business in four days.
At the end of the workshop, the organizers announced the winners of the Innovation Tournament. Each team won on a specific metric, such as most pageviews for the business website or best real world application.
The team that won based on pageviews and marketing created Chow4You, a service that helps you find meals based on nutritional value and dietary needs. Rohan Mirchandani, the acting CEO of Chow4You, said, "The workshop was focused on learning the steps to take to make a business viable, especially focusing on user experience, which I found to be the most important topic." The program is just a prototype now, but based on his experience in the course, Mirchandani said he felt confident that he could launch Chow4You as a real business.
Original source: VentureBeat
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