Thanks to a huge new contract, April 2016 is the biggest month yet for the Philadelphia-based
Career Wardrobe, which
celebrated its 20th anniversary last year.
But back in 2011, things weren’t so rosy for the nonprofit, which connects jobseekers with professional clothing, career counseling and resume help. Career Wardrobe Executive Director Sheri Cole spent a month in Harrisburg after former Pennsylvania Governor Tom Corbett’s administration cut funding for PA WORKWEAR, a
Department of Health and Human Services program that helps provide career clothing to those living in poverty. Thanks to data showing the program's success in reducing reliance on public assistance, funding for PA WORKWEAR was reinstated that same year.
Fast forward to 2016 and a major new contract from PA WORKWEAR will double the nonprofit’s budget; the money has already enabled them to hire five new employees. Career Wardrobe is also expanding from Philadelphia County into Montgomery, Chester, Delaware, Bucks and Berks Counties. As of April 1, Career Wardrobe is operating out of its Spring Garden location in Philadelphia, as well as new boutiques in Chester City and Bristol, while overseeing similar programs in other counties.
Starting with their new fiscal year on July 1, Career Wardrobe’s budget will jump from about $700,000 to $1.5 million. In the coming year, Career Wardrobe will be able to serve up to 7,000 people, 80 percent of whom will be referred through PA WORKWEAR.
The results are real, says Cole of the outcomes Career Wardrobe measures through surveys, conducted at six months and a year after the initial appointment at their boutiques.
"Of those individuals, over half are successfully at work, and only 30 percent of them are still receiving cash assistance," explains Cole. "If you’re a government official looking for programs that move people out of poverty, that’s a great program to be interested in. If we can capture you and help you bounce back into employment before you hit cash assistance, that’s great."
Currently, the PA WORKWEAR dollars -- which Career Wardrobe will administer with the help of partnering county organizations -- will benefit referrals who are on cash assistance. Fortunately, since half of its budget still comes from non-government sources such as corporate, foundation, and individual donations, Career Wardrobe can continue its Philadelphia-based programs, which are open to a wide range of people facing hardship because of unemployment, with a sliding scale of fees ranging from $5 to $20.
People currently ineligible for help through PA WORKWEAR programs in nearby counties can still be referred for sessions within Philadelphia, and Cole hopes that with time, this flexibility will expand to other counties. And while the vast majority of Career Wardrobe clients are women, the new dollars are aiding expansions in programs for men, too.
"We really believe that the cost of a suit should not be a barrier to you being able to go out and market yourself and conduct a proper job search," insists Cole.
To support Career Wardrobe, learn more about
donating clothing or
volunteering.
Writer: Alaina Mabaso
Source: Sheri Cole, Career Wardrobe