moving here : Innovation + Job News

You go to Foobooz for the latest inside info on the Philly restaurant scene, and now the foodie website is positioning itself to be the first stop for food industry job seekers. "We really want Foobooz to be the home page for restaurant news," says Art Etchells, founder and primary content provider. "Our audience is not only people who are passionate about going out to eat, but also passionate about creating food. So many people reading the site are already in the hospitality business."

Etchells says the idea for food related job listings came while visiting a bar owner who was shaking his head about the quality of resumes he was receiving via Craigslist. Etchells realized a job section on his site would be one more way to cultivate content. While the competitively priced job listings have been a quiet part of Foobooz for the better part of a year, Etchells is only now starting to promote the section, and there's been a concurrent uptick in submissions from area dining and drinking spots.

Currently, there are opportunities all over the Delaware Valley for line cooks, managers and even a summer camp director in the Poconos. Top kitchens like Zahav and the STARR Restaurant Group are represented. This is just the beginning of what Etchells terms a natural companionship.

Foobooz, which launched five years ago, was purchased by Philadelphia Magazine in December 2010, providing Etchells himself with a new job description. While he used to do most of his blogging from The Beauty Shop Cafe, he's now got a room with a view in the highrise offices of Philly Mag. But he still makes a morning ritual of stopping at his favorite coffee spot, where he gets the latest gossip from neighbors and local chefs.

As Philly's premier eating ear to the ground, Etchells reports that the hot dog is the new hamburger, and he's looking forward to the annual summer influx of local tomatoes and corn on Philadelphia menus.

Source: Arthur Etchells, Foobooz
Writer: Sue Spolan

A college internship can be the first step to landing a full time job. Tonight, Campus Philly launches My Philly Summer, a new program to convert the city's summer talent into full time employees. The initiative is a kind of career alchemy that mixes equal parts fun and networking in the city's coolest neighborhoods.

Deborah Diamond, President of Campus Philly, says, "It seemed like a lost opportunity to have interns living and working here and no one to show them all the fun." My Philly Summer provides a place to make great contacts and even land a full time job.

My Philly Summer 2011 is a trio of events designed to thrill and captivate the newest members of the city's workforce. WHYY, Deloitte, Independence Blue Cross, TD Bank, the Mayor's Office and NFL Films are supplying a total of 125 interns.

Tonight, June 28, My Philly Summer kicks off at North Bowl Lounge & Lanes on Second Street in Northern Liberties. In attendance will be local luminaries to share their career experiences. The roster includes Tayyib Smith, publisher of two.one.five magazine and founder of ad agency Little Giant Media; Alex Hillman, co-founder of Indy Hall and an accomplished developer behind the blog Dangerously Awesome; and Alan Joinville from the professional network Young Involved Philadelphia.

The event runs from 5:30 to 7:30 p.m., and Campus Philly is running a free shuttle starting at 5 from 15th and JFK Boulevard. Guests are required to RSVP. Free food and soft drinks will be on offer.

In July, My Philly Summer goes south to The Navy Yard for a tour and party featuring special guest Mayor Michael Nutter, and in August, party people take over Eastern State Penitentiary for a tour and talk about the city's arts and culture.

The only similar program in the United States is in Memphis, says Diamond, where young professionals are treated to The Summer Experience. Campus Philly was in touch with that program's organizers to shape Philadelphia's series.

Funding for My Philly Summer 2011 comes from Campus Philly's general operating budget, which is supported by its 26 college partners and the City of Philadelphia. The events are completely free for both interns and employers.

Source: Deborah Diamond, My Campus Philly
Writer: Sue Spolan

Days before longtime tenant BioNanomatrix announced its move to San Diego, the University City Science Center recently welcomed five new companies, and continues to be an incubator for both startups as well as international companies wishing to establish a U.S. base and national companies hoping to move into the Philadelphia market.

The new tenants include life science companies Longevity Biotech, Claremont, and Epitek, Inc.; investment firm Karlin Asset Management; and Parsortix, Inc. a French company that specializes in the transportation and medical equipment sectors.

Scott Shandler is co-founder of Longevity along with Dr. Sam Gellman of the University of Wisconsin. "Longevity develops market leading, novel therapeutics for both rare and widespread diseases," explains Shandler, who has a dual background in finance and biochemistry.

Longevity's primary product is the proprietary Hybridtide platform, developed at Gellman's academic lab in Wisconsin, enables the development of new therapies to treat a range of diseases including primary arterial hypertension, small cell lung cancer, type II diabetes and HIV, according to Shandler. Longevity currently has a contract with Fox Chase Cancer Center. "The exciting science in Dr. Gellman's labs together with the increasing lack of products within the Big Pharma pipelines led me to commercialize this line of work," says Shandler.

Claremont's sole employee is Blandine Chantepie, the U.S. director of sales and business development. Chantepie fell in love with Philadelphia in general and the University City incubator in particular, having already occupied space at SciCenter while working for Claremont parent company Ballina Capital group.

Claremont's two divisions have quite different client bases. Its medical device division manufactures a laser for dental use. "They have been selling around the world, and are strong in Europe and Korea," says Chantepie. Now the company wants to make inroads into the U.S market. Already past the hurdle of FDA approval, it's just a matter of setting up a sales and distribution network, which is already showing early success. Chantepie cites the proximity of Penn Dental School as a selling point for the company's location.

Calremont's train parts division looks to Amtrak and SEPTA for major contracts, and Chantepie says that Philadelphia's central spot along the heavily travelled Northeast Corridor is ideal. Many of Amtrak's corporate offices are right here in Philadelphia in the floors above 30th Street Station. Chantepie anticipates hiring employees within the next six to twelve months.

The remaining three companies moving into the SciCenter are early stage investor Karlin Asset Management, a Los Angeles based firm with $1 billion in equity capital; life sciences firm Epitek develops treatments for radiation exposure and methods of radiation prevention, and Parsortix is a particle separation company founded in 2006 that is developing applications for stem cells, oncology, pre-natal diagnostics and bacteria.

Source: Blandine Chantepie, Claremont; Scott Shandler, Longevity
Writer: Sue Spolan

Some Philadelphia neighborhoods have no choice about the food residents can buy. Corner stores stocked with sugary and salty processed snacks, Chinese take-out and pizza shops are the only options in many low-income areas of the city. The city's brand new Healthy Carts Initiative offers a solution to food deserts as well as providing employment to vendors.

"The program came out of the Get Healthy Philly Initiative," says Healthy Cart Coordinator Rachel Hynes, who is now accepting applications from individuals and organizations. "We approved the first five applications last week." Ultimately, the goal is to set up 20 vendors in this first pilot year.

Healthy Cart operators receive free small business training, waived fees, a streamlined inspection process and free EBT machines, which allow processing of debit, credit and food stamps/SNAP cards. "We are covering the minimum monthly EBT fees through March," says Hynes.

Vendors will be allowed to sell cut fruit and vegetables, as long as the chopping occurs in an approved kitchen. The initiative is administered by the Office of Food Protection, a division of the Department of Public Health, and the same group that oversees the city's growing fleet of food trucks.

To figure out which areas get carts, says Hynes, the Healthy Carts program employs a GIS (Geographic Information Specialist) who has mapped out the areas which are most in need. It's a matter of finding a balance of where there's a need and where cart owners will be successful, according to Hynes, who used the Green Cart program in New York as a springboard but added more features to the Philly program.

Cart owners can make a living wage, says Hynes, if they are out seven days a week and establish a routine. Vendors need to come up with their own business models and are responsible for sourcing, purchasing, storing and displaying their goods, with training from the city. Healthy Carts plans to partner with local community organizations and recreation centers to promote the new program.

Source: Rachel Hynes, Healthy Carts
Writer: Sue Spolan

"I was a Science Center squatter," says Han Cao, founder of life sciences startup Bionanomatrix, now valued at $40 million. It's success stories like these that inspired the new Quorum at the University City Science Center. Back when Cao was a struggling scientist, he occupied virtual office space at the SciCenter. But when rent money dried up, Cao camped out anywhere he could, hiding behind a column in the lobby or setting up shop by the coffee machine.

The Quorum is a well-appointed series of rooms that can be opened into one big space or divided into smaller areas. With a sweeping view of the city, SciCenter CEO Stephen Tang calls the space a clubhouse. "We acknowledge the universal need to meet people," says Tang, who feels that face time is an essential part of business success. With so many electronic ways to connect, meeting in person is harder when you don't know where to go.

Philadelphia's business and government leaders were present last Thursday to bless the grand opening of the 4,000 square foot Quorum, including Mayor Michael Nutter, Duane Morris attorney Richard Jaffe, who is the outgoing SciCenter Chairman of The Board, Craig Carnaroli, who replaces Jaffe in that role in addition to his day job as executive vice president of the University of Pennsylvania; Mel Baiada, founder of BaseCamp Business, and State Representative Jim Roebuck.

Upcoming events planned for the Quorum are designed to unite area business leaders with entrepreneurs; on June 20, Smart Talk: Adventures in Entrepreneurialism, Deloitte Fast 50 Secrets of Success features CEOs from some of the region's fastest growing companies giving advice to hopefuls who may one day be able to tell their own mutli-million dollar success stories.

Source: Han Cao, Bionanomatrix; Stephen Tang, University City Science Center
Writer: Sue Spolan

Philadelphia has made the cut, and is one of 10 finalists for the 2012 Code for America program. A national initiative that launched last year, Code for America links programmers with city government to create new avenues for civic participation. Philadelphia is a 2011 Code for America city, and Jeff Friedman, Manager of Civic Innovation and Participation for the City of Philadelphia, says Philly is all but assured a back to back nomination for the second year in a row.

Philadelphia's coding project is still in development, and you can get a sneak preview of the tool on June 15 at the Municipal Services Building. Friedman says the fellows began in earnest in January of this year with a month of orientation in San Francisco, returning east to do requirements gathering, meeting close to 200 people, and participating in a hackathon. The program is expected to roll out this fall.

But, you may ask, what does it do? "It helps people get projects done in and outside of government," explains Friedman, who uses as an example his own East Falls neighborhood. "Let's say I want to get a playground for my local park. I start a project with the Code for America tool. Now I am a known quantity and people can join my project. Once I have opened it up to the world, I find that there are actually 37 people who also want to work with me, and I can also locate another 17 people in the city who have been identified as experts in recreational development."

Friedman calls the initiative a revamped version of a public/private partnership that helps compress the life cycle of civic projects. "It's in line with a lot of the work we've been encouraged to do in this administration. We're using a new term, civic fusion, to explain this phase of using Internet tools for localized utility."

Source: Jeff Friedman, City of Philadelphia
Writer: Sue Spolan

One of the goals of the Philadelphia Navy Yard-based Greater Philadelphia Innovation Cluster (GPIC) is job creation. And they've got your jobs right here. GPIC, a consortium includes Pennsylvania State University, Philadelphia Industrial Development Corporation (PIDC), Ben Franklin Technology Partners of Southeastern PA (BFTP/SEP), the Delaware Valley Industrial Resource Center, and the Wharton Small Business Development Center, has five available positions spread out among these members.

"This is an early wave," says Christine Knapp, Manager of Public and Client Relations at GPIC, her own position falling under the auspices of Penn State. "These are jobs that are really conducting the work of GPIC."

The available positions are a Post-Doctoral Scholar, an Intellectual Property Associate, a Program Director, a Database Analyst, and an Administrative Assistant. Knapp runs down the details. There has not been as much response to the architectural engineering post-doc scholar, as it is a highly specialized position in which the candidate would be assisting in the research and development of building systems.

The Intellectual Property Associate does not need a law degree; rather, says Knapp, the BFTP/SEP based position would take the lead in the commercialization and deployment task area. "One concern is that intellectual property is correctly managed," says Knapp. "Our companies have sensitive proprietary information, and as they are discovering things and getting them to the marketplace, we need to make sure that people get credit."

The Program Director is specifically associated with the Small Business Development Center of The Wharton School at Penn. "Each of the members is required to have a full time GPIC staff member, and this would be their liaison," explains Knapp.

The Database analyst is actually two positions, both at BFTP/SEP. "We are doing a lot of data gathering," says Knapp. "We're researching building energy use, consumption and performance." The analyst would also draw on existing databases, and ultimately the reports would be sent to the Department of Energy. "We want to be sure that the data is getting integrated and all task areas have access," says Knapp.

Finally, the Administrative Assistant will be working closely with Knapp at the Navy Yard, and ideally should be someone who can handle not only clerical tasks but also logistics, planning events and outreach engagement work. "It would be someone who is interested in moving up and taking on more responsibility," says Knapp, who expects hundreds of resumes. The GPIC positions will remain posted until filled, which is expected to happen around mid-July, but each position has its own timeline.

Source: Christine Knapp, GPIC
Writer: Sue Spolan

Money makes music sound so much sweeter. The Pew Center for Arts & Heritage has awarded 10 area recipients a total of $664,500 through the 2011 Philadelphia Music Project.

This year, Pew chose a diverse roster of performers with a common theme of creating connections. "You have everything from spirituals, to Irish music, to Indian music, to spectral music, which is one of the more hermetic forms of composition," says Paula Marincola, Executive Director for The Pew Center for Arts & Heritage. "These projects will reach so many different kinds of audiences. It is an expression of the strength of the Philadelphia music scene."

The Crossing, a South Philadelphia choir, will use its $70,000 grant to fund The Gulf (between you and me), for which three composers write choral works based on the poetry of French-American writer Pierre Joris, accompanied by ambient sound gathered at the Gulf of Mexico. Astral Artists, a 2009 PMP recipient, got a $70,000 award this time around for Spiritual Voyages, a project that showcases the work of African American composers Alvin Singleton, David Sanford, and Evelyn Curenton. Tracy Segal, Development Director for Astral Artists, says that getting the grant was a rigorous process that began in the fall of last year. "It's a very rewarding grant, and a lot of work to put the proposal together," says Segal, who cites new guidelines rolled out this year.

The Spoken Hand Percussion Orchestra gets a Pew nod for its collaboration with the vocal group Philip Hamilton's Voices at The Painted Bride Art Center. The drum ensemble and chorus will use its $70,000 grant to create four public performances along with a residency at Philadelphia's Creative and Performing Arts High School.

The newly renovated Rodin Museum will host a performance of work from French composers Tristan Murail and Philippe Hurel, who use Rodin's sculptures as inspiration for their spectral music. The actual grantee is The Philadelphia Museum of Art, where audiences will preview the compositions during its weekly Art After 5 series.

Other recipients include Sruti, the India Music and Dance Society, The Philadelphia Ceili Group, which performs traditional Irish music, and Bobby Zankel's 16 member jazz orchestra Warriors of the Wonderful Sound, featuring the work of Muhal Richard Abrams.

Source: Paula Marincola, Pew Center for Arts & Heritage; Tracy Segal, Astral Artists
Writer: Sue Spolan

Medical device company Echo Therapeutics has set up corporate headquarters in Philadelphia, and plans to hire 25 employees in the next year, according to CEO Patrick Mooney. The company is developing two devices, Prelude and Symphony, which offer a painless alternative to both blood glucose monitoring and drug delivery. The company has just announced the appointment of a CFO, creating a third member of the management team.

Life as a diabetic involves the sight of one's own blood, and a little bit of discomfort every time the needle pierces skin. Now imagine that part of the equation removed, replaced with a needle-free mechanism that can test blood sugar levels transdermally. Echo's Synmphony device gathers information transdermally and transmits it wirelessly.

"The tip looks like a little thimble, and there's a microprocessor inside the device that calculates the level of resistance. The thimble spins, removing dead skin. You don't feel anything, but it stops when it gets to live skin. Now you are literally on top of blood vessels and nerve endings, just microns away from live tissue," explains Mooney, a former surgeon who left medicine to work on Wall Street, and is now marrying his two career paths at the helm of the life sciences startup.

Echo's other device is a transdermal drug delivery system. The Prelude also takes advantage of that exact spot at the juncture of dead and live tissue to get drugs to the body without needles. Right now, the Prelude is being tested with lidocaine, a numbing agent, but the possibilities are vast.

The technology for the Prelude and Symphony was developed at MIT in Massachusetts by Dr. Bob Langer, and the manufacturing side of the business will remain in the Boston area. "I am from Philadelphia originally," says Pat Mooney of the corporate move to this area. "Philadelphia is in a great spot for biotech." Mooney calls the city a sweet spot for his pre-revenue company, citing the proximity of major pharmaceuticals, money managers in New York City, regulators in Washington, DC, and labs in Boston. Echo has just released its first quarter results, showing positive numbers across the board.

Source: Patrick Mooney, MD, Echo Therapeutics
Writer: Sue Spolan

For every dollar spent on tourism marketing, Philadelphia sees $100 in revenue, according to a new study highlighting the long term success of the Greater Philadelphia Tourism and Marketing Corporation's ad campaigns. The report, released by Longwoods International, provides dramatic evidence that marketing the city's image is serious business.

But wait, there's more ROI: according to the report, for every dollar spent on advertising, visitor spending created $6 in state taxes and $5 in local municipal taxes, a remarkable ratio of 11:1 in government dollars. Leisure hotel room nights have tripled in Center City, and since 1997, the city welcomes an additional 10 million visitors each year. In 2010, 37 million tourists came not only to see the Liberty Bell and the Rocky statue, but also to sample some of the local cuisine and enjoy the region's arts and culture.

The Power of Destination Marketing, written by Longwoods' CEO Bill Siegel, measures the impact of two tourism efforts in the United States: Pure Michigan and With Love, Philadelphia XOXO. Siegel, who has been charting Philadelphia's tourism marketing since 1995, spent a day in town recently to share the results of his study. "In 1994, Pew commissioned a study to find a replacement industry for job loss," says Siegel, who reports that results of the study pointed to a push for hospitality, something of an intangible in a city formerly known for Stetson hats and Botany 500 suits, among many other world famous manufacturers that closed or relocated in the 20th century.

Philadelphia's tourism marketing budget is between $10-12 million annually, the majority generated by a one percent hotel tax, with other sources that include funding from The Delaware River Port Authority, a regional marketing partnership with the Commonwealth of Pennsylvania, and an assortment of grants. In 2010, tourism was responsible for $8.7 billion in visitor spending here. Siegel says of his findings, "It's an increase that runs against the rest of the nation."

Meryl Levitz, President and CEO of GPTMC, added that the city's post 9/11 campaign, Philly's More Fun When You Sleep Over, was the most successful of any tourism effort in the United States. "Philadelphia does better when times aren't as good." Levitz terms Philadelphia a resilient destination, and credits social media. "In travel, word of mouth is the most important determinant for success," says Levitz, who looks forward to a summer of tourism love, with upcoming events that include Philly Beer Week in June and the annual Welcome America celebration in July.

Source: Bill Siegel, Longwoods International; Meryl Levitz, GPTMC
Writer: Sue Spolan

Some creative types are great with ideas, but not so great with promotion. That's where Philly Side Arts steps in to offer career building marketing and promotional services for individuals and businesses in the world of art. It's run by C. Todd Hestand, who is also a part time instructor at The Corzo Center for the Creative Economy at The University of The Arts.

"About five years ago, a group of friends and I would get together to talk about our artwork. None of us had a website or representation," says Hestand.

Hestand put up the starting capital to build a site in which every artist had his or her own page with images and contact information. "We found opportunities at a better pace as a network than being frustrated individually," reports Hestand, who has just relaunched the Philly Side Arts site with tiered membership levels. Basic membership is still free. For individuals, the initial entry level allows you to upload five images, contribute to the blog, write your own profile and identify yourself as a Philly Side Artist. Businesses, such as galleries and collectives, can post basic information and a logo. A Premium level upgrade, which is just $5 a month for artists and $10 for businesses, greatly increases the amount of information on member pages.

Growth since the tiered launch surprises even Hestand, who reported that during our short interview, two new premium members signed up.

"Membership doubled in April 2011," says Hestand, who counted at the time of the interview 500 artists and 100 businesses on the roster, with about 25 percent at the premium tier. "The point is that the economy is changing. We have to accept what the new economy is going to look like, and where the growth potential really is," says Hestand. "The easiest thing for people to approach as a new source of revenue or employment is to be creative and just make something. It's a huge emerging section of our economy."

Side Arts allows people to spend time creating, not looking for opportunities. As for the name, Hestand drew inspiration from Tony Hawk's skateboarding video game series. One of the skate parks in the game is based on Philadelphia's JFK Park, but for legal reasons, was renamed Phillyside Park. Hestand separated the word because he envisions a future where there will be a multitude of cities in the Side Arts franchise. Watch out, Chicago Side.

Source: C. Todd Hestand, Philly Side Arts
Writer: Sue Spolan

You know a company understands customer service when its phone number is right at the top of the site. Sitecats Web Design must be on the right track, since it has grown out of its former office and set its sights on a larger market. The company, according to founder and owner John Ralston, was originally structured as a traditional freelance web design company, but with the advent of user friendly content management programs such as Joomla and Wordpress, he saw a business model that would allow customers to have the freedom to edit and create their own content.

"We're very proud that we have stuck with Joomla, and have become the area's authority on this CMS, based on our many hours of creating great sites with it. No other CMS has over 7000 powerful modules and components for just about anything a customer needs to do."

Formerly based in Souderton, Sitecats recently expanded to offices in Doylestown, where it counts among its clients Alderfer Meats,  Landis Supermarket, and the Heritage Foundation. The company is now centrally located by the Bucks County Courthouse with 9-to-5 hours "and a landline," adds John, who runs the company with his son Jeremy Ralston. Right now, Sitecats employs five, soon to be six.

"If our projections are right, we'll need to hire a new employee every quarter in 2012, after we're dug into the fiber of the Doylestown scene, according to Ralston.

Some marketing wisdom from Sitecats: when you're out networking, always sit at the table where you know the fewest people. Get heavily involved in the local scene.

'I started with the Main Streets group in Souderton, joined chamber committees, and even co-founded a brand new and very successful business networking group," says John. "We also advertise on local radio WNPV, where I have my own show Mondays at 11 a.m., that focuses on non-profits like Keystone Opportunity Center and Manna on Main Street."

Sitecats clients can sign up for training classes in Joomla along with the company's traditional offerings of site hosting and development.

Source: John Ralston, Sitecats
Writer: Sue Spolan

The Mark Group, a UK company with recently opened North American headquarters at The Philadelphia Navy Yard, is hiring big time. And training, too. The Mark Group is looking for 60 to 70 new hires who can be trained to go out in the field as energy efficiency experts. The company, which concentrates on the residential market, recommends and completes refitting and repairs to make homes more comfortable and cheaper to run. Chief Operating Officer Dave Hopkins says Mark Group's average fee is $2,500, which will be returned in cost savings in two to three years.

Last week, The Mark Group graduated its first class of students at its North American Energy Efficiency Training Academy. The facility, developed with the support of a $192,000 grant from the Philadelphia Workforce Development Corporation, is sending out workers who can enter a home and go places even the homeowner may never have gone, like attics and crawl spaces, to identify and fix problems like leaks and drafts. Hopkins says the company is training and hiring two types of employees: assessors and technicians.

Since The Mark Group's US launch in November 2010, 40 people have been hired, and by year's end, The Mark Group will have over 100 employees out and about in the Delaware Valley, including New Jersey and Delaware. The parent company has a presence in 20 countries worldwide, and chose Philadelphia as its first stop in the US, thanks to assistance at the state level from the Pennsylvania Department of Community and Economic Development, and locally from Select Greater Philadelphia. "We have plans to expand to the Pittsburgh market, Newark, New Jersey and Baltimore," says Hopkins.

So far, The Mark Group has relied on word of mouth referrals and a favorable article in the Philadelphia Inquirer, and next month expects to launch a marketing campaign. The company has also signed an exclusive deal with Prudential Fox & Roach Realtors to provide energy efficiency services to the agency's clients.

Source: Dave Hopkins, The Mark Group
Writer: Sue Spolan

It's the lush lifestyle magazine you don't have to be gay to love. The premiere glossy issue of G Philly has just hit the streets and it's a beauty. The eye-catching publication in an eight-inch square package and a spinoff of Philadelphia magazine, sharing staff and offices. Natalie Hope McDonald has a brand new job as editor of both the print publication and the online blog that aims to cover everything lesbian, gay, bisexual and transgendered throughout the Delaware Valley. "Our aim is to showcase the best of gay life -- what's fabulous -- while also having conversations about same-sex marriage, parenting, politics, health and other hot-button issues that really impact lesbians, gays, bisexuals and transgendered people we know," says McDonald, a longtime freelance writer and photographer who initially helmed the online component and took over the top post on the print side as well. "The G Philly blog kicked off in October of last year in advance of the launch of the first print issue, says McDonald. "It's where you'll find breaking news and interviews with famous folks, local movers and shakers, events, and issues that matter to LGBT readers."

The resemblance of the magazine to GQ is unmistakable, and McDonald concurs. "Philly deserves a gay magazine that looks as great as GQ but covers exactly what regional readers want to know about." In the past, Philadelphia's LGBT community relied on less aesthetically pleasing publications like the Philadelphia Gay News and Au Courant for its news. "We live in a time when the future of gay rights is unfolding every day," says McDonald. And, she adds, while G Philly is aimed at the LGBT community, you certainly don't have to be gay to pick up an issue. "Who doesn't want to know where to eat the best brunch or belt out your favorite show tunes, like, seven nights a week? Okay, so maybe that is kinda gay."

G Philly's relationship with Phillymag.com allows crossover: readers who come for the LGBT content can also click on the Health blog or the Philly Post of the parent publication. McDonald says that inclusive nature is what makes her job such fun. Look for the print publication at local shops and gay bars, sign up for an issue online, and find G Philly on Facebook, Twitter and Foursquare.

Source: Natalie Hope McDonald, G Philly
Writer: Sue Spolan

Dan Schimmel's head might be in augmented reality, but the picture is pretty clear to him.

"Right now there's a giant, 100 foot squid hovering over the falls at Boat House Row," says the director of Breadboard, the art and technology program at Science Center that oversees the Esther Klein Gallery. Breadboard is participating in the Philadelphia International Festival of the Arts (PIFA) with the free citywide VPAP@PIFA, the Virtual Public Art Project. Granted, explains Schimmel, you need a smartphone or other mobile device to see the Augmented Reality squid. "That's somewhat foreign to people, but this is where society's headed."

PIFA is about to overtake the city like a giant encornet (that's French for squid) with over 135 events, running from April 7 to May 1. If bright lights in the big city get you going, check out the 81 foot Eiffel Tower replica at the Kimmel Center, which serves as festival headquarters, with a light show daily at 7 and 10 p.m. The theme of PIFA is Paris 1911, tying in with the recent French-flavored Philadelphia International Flower Show. All over the city, you can catch performances, lectures, dance parties, installations, readings, a fashion show and eleven French chefs in residence at area restaurants.

The $10 million extravaganza showcases local and international talent. Visit a day-long free Parisian street fair April 30 on Broad Street where you can ride a giant Ferris Wheel and enjoy a multitude of acts including Sharon Jones and the Dap Kings. PIFA is also sponsoring daily wine tastings, crepe samples, free concerts, and French lessons.

Philly-Paris Lockdown, on April 17 at 8 PM at the Kimmel, features Philly's own ?uestlove of The Roots along with singer-songwriter Keren Ann, followed by an underground afterparty. Fourth Wall Arts hosts a special Salon on April 23 at the newly opened National Museum of American Jewish History on Independence Mall, featuring Ursula Rucker, Mimi Stillman and muralist David Guinn.

JJ Tiziou's How Philly Moves, which just raised $26,000 in a Kickstarter Campaign, will be projecting massive images of Philadelphia's dancers on the side of the Kimmel throughout the festival. Hope: An Oratorio, is a work PIFA commissioned by composer Jonathan Leshnoff, to be performed April 24, performed by The Chamber Orchestra of Philadelphia, along with four soloists, the Pennsylvania Girlchoir and the Mendelssohn Club of Philadelphia.

The Painted Bride, The Philadelphia Orchestra, The Slought Foundation, the African-American Museum in Philadelphia, The Philadelphia Museum of Art, WXPN, Philadelphia's Magic Garden, and the Independence Seaport Museum are just a few of the many PIFA sponsors and event hosts. Get detailed program information, tickets, and download a festival brochure at the PIFA website. PIFA, along with the GPTMC, is also offering hotel and ticket packages for the festival.

Source: Dan Schimmel, Breadboard; PIFA; GPTMC
Writer: Sue Spolan