Market East : Innovation + Job News

Robert Cheetham, founder and CEO of Philadelphia-based geospatial analysis firm Azavea, is all about good growth. "We hire conservatively. We're not a venture capital funded company. We grow based on cash flow and the amount of business coming in, so there's not much margin for error."

His company is currently in the process of building staff. Some positions have recently been filled, while others are in the resume review stage, and still other positions are yet to be posted.

Azavea has built a strong reputation for merging geographic data with web and mobile software. Its high profile projects include the recently released PhillyTreeMap, which can easily be adapted to any city in the world and was funded by a research and development grant from the USDA; PhillyStormWater, to assist the Philadelphia Water Department's Green Stormwater Management Initiative, and a yet to be launched open source redistricting tool for implementation anywhere in America.

Azavea has just added several administrative and marketing assistants, a Graphic Information System (GIS) Analyst and a web designer. "We have grown every year we've been around," reflects Cheetham. "The last 2 years were relatively slow. Last year was 6 to 7 percent growth. The year before, nine percent. This year we're on track to grow 20 percent."

The secret of Azavea's growth is a mix of spending on business development and marketing through lean times, along with the lucky decision to hire a dedicated grant proposal writer just as the recession began. "We didn't necessarily anticipate the recession," says Cheetham, expanding Azavea nationally as well as internationally, with a recent job for the City of Toronto. "We get a fair amount of federal R&D work," says Cheetham, and while that's not the most profitable sector of the business, it's good for cash flow and pays for research that lays the groundwork for applications that can be adapted to any city or region in the world.

Azavea is always looking for great software engineers, a job sector that has remained fairly recession proof. In comparison, administrative job listings yield hundreds of resumes, and as a result, Azavea has developed a tool to select applicants. "We have crafted a questionnaire that requires job seekers to go to our website and look at the projects we do," says Cheetham.

Those who make it to the interview round have a much better take on Azavea's work and environment, and are able to explain exactly why Azavea is the right fit. It's almost like a college application, says Cheetham, who adds that he asks would-be employees where they heard about the job opening, allowing Azavea target the most effective places to advertise. Maybe there's a future app: Azavea Management Map?

Source: Robert Cheetham, Azavea
Writer: Sue Spolan

Flying Bytes is a recurring roundup of innovation and quick updates on the people and companies we're covering:

SEPTA launches TransitView
Back in January, we reported that SEPTA was weeks away from launching a real-time, system wide tracking program. The future is finally here. Like SEPTA's TrainView for regional rail, the new TransitView provides live updates on the whereabouts of buses and trolleys throughout the city. Also launched: SMS Transit Schedule Information, allowing customers to receive a text with the next four scheduled trips, and Schedules to Go, a mobile website function that provides information on the next ten scheduled trips.

Shah closes $72 million IPO with Universal Business Payment Solutions
Following a hot tip, we learned that Bipin Shah, creator of the MAC, was seeking $72 million for payments startup Universal Business Payment Solutions. On May 13, UPBS (NASDAQ: UBPSU) got its money. According to Shah's partner Peter Davidson, "we closed on 12 million shares at $6.00 per share. The underwriters have a 45 day option to cover any over-allotments, which they have not exercised to date." Investors include hedge fund magnate J. Kyle Bass, who purchased about 800,000 shares.

Philadelphia Printworks up, running, finding its market
The lovely ladies at the helm of Philadelphia Printworks are going full speed with their new T-shirt business. Co-founder April Pugh reports that most of PPW's customer base has come from custom work, particularly from local indie rock artists. PPW loves its rockers right back and offers a band discount. Pugh says she and partner Ruth Paloma Rivera-Perez are now seeking partnerships with retail outlets and will be selling at upcoming summer festivals.

Specticast expands with EuroArts partnership
Digital entertainment distribution company Specticast continues to widen its reach. The company, which we originally profiled back in April, announced an exclusive partnership with EuroArts, bringing live and pre-recorded events from Berlin's Philharmonie, The Sheldonian Theater at Oxford University, and Madrid's Teatro Real, according to Mark Rupp, SpectiCast president.

Source: Andrew Busch, SEPTA; Peter Davidson, UBPS; April Pugh, PPW; Mark Rupp, Specticast
Writer: Sue Spolan

Dan Schimmel's head might be in augmented reality, but the picture is pretty clear to him.

"Right now there's a giant, 100 foot squid hovering over the falls at Boat House Row," says the director of Breadboard, the art and technology program at Science Center that oversees the Esther Klein Gallery. Breadboard is participating in the Philadelphia International Festival of the Arts (PIFA) with the free citywide VPAP@PIFA, the Virtual Public Art Project. Granted, explains Schimmel, you need a smartphone or other mobile device to see the Augmented Reality squid. "That's somewhat foreign to people, but this is where society's headed."

PIFA is about to overtake the city like a giant encornet (that's French for squid) with over 135 events, running from April 7 to May 1. If bright lights in the big city get you going, check out the 81 foot Eiffel Tower replica at the Kimmel Center, which serves as festival headquarters, with a light show daily at 7 and 10 p.m. The theme of PIFA is Paris 1911, tying in with the recent French-flavored Philadelphia International Flower Show. All over the city, you can catch performances, lectures, dance parties, installations, readings, a fashion show and eleven French chefs in residence at area restaurants.

The $10 million extravaganza showcases local and international talent. Visit a day-long free Parisian street fair April 30 on Broad Street where you can ride a giant Ferris Wheel and enjoy a multitude of acts including Sharon Jones and the Dap Kings. PIFA is also sponsoring daily wine tastings, crepe samples, free concerts, and French lessons.

Philly-Paris Lockdown, on April 17 at 8 PM at the Kimmel, features Philly's own ?uestlove of The Roots along with singer-songwriter Keren Ann, followed by an underground afterparty. Fourth Wall Arts hosts a special Salon on April 23 at the newly opened National Museum of American Jewish History on Independence Mall, featuring Ursula Rucker, Mimi Stillman and muralist David Guinn.

JJ Tiziou's How Philly Moves, which just raised $26,000 in a Kickstarter Campaign, will be projecting massive images of Philadelphia's dancers on the side of the Kimmel throughout the festival. Hope: An Oratorio, is a work PIFA commissioned by composer Jonathan Leshnoff, to be performed April 24, performed by The Chamber Orchestra of Philadelphia, along with four soloists, the Pennsylvania Girlchoir and the Mendelssohn Club of Philadelphia.

The Painted Bride, The Philadelphia Orchestra, The Slought Foundation, the African-American Museum in Philadelphia, The Philadelphia Museum of Art, WXPN, Philadelphia's Magic Garden, and the Independence Seaport Museum are just a few of the many PIFA sponsors and event hosts. Get detailed program information, tickets, and download a festival brochure at the PIFA website. PIFA, along with the GPTMC, is also offering hotel and ticket packages for the festival.

Source: Dan Schimmel, Breadboard; PIFA; GPTMC
Writer: Sue Spolan

Jessie Hemmons embraces the city, literally. You've probably walked past this new form of public art and wondered who's behind the colorful knit webs that wrap trees, bike racks, and recently, subway seats on the Market-Frankford Line.

Hemmons is a yarn bomber, a growing network that subverts the old fashioned craft of knitting to put a feminist stamp on underground street art. When she's not riding her bike, Hemmons goes by the handle "ishknits" and spends hours working big needles and skeins of acrylic yarn on public transit. Hemmons, who's also a therapist for families facing drug and alcohol addiction, is not the first person to engage in yarn bombing nationally. The practice originated in Austin, when a failing yarn shop's overstock became fodder for public art. Hemmons says she is the only yarn bomber in Philadelphia, with 30 installations to date, including one commissioned by Urban Outfitters for the company's Navy Yard headquarters. She's also selling knits on etsy.

Consider the masculine spray of graffiti, as opposed to the warm womanly embrace of knitwork. "I am feminizing street art," says Hemmons, who is now entering talks with the Philadelphia Mural Arts Program. "My whole goal is to empower communities. The ideal yarn bomb would be to wrap an abandoned house." Public knitting is passive intervention, and a way for Hemmons to communicate that someone is paying attention to blighted neighborhoods.

Source: Jessie Hemmons, ishknits
Writer: Sue Spolan

Flying Bytes is nuggets of innovation from across Greater Philadelphia:

BROTHERLY LOVE GOES GLOBAL
Following the earthquake and tsunami in Japan, there's been a swell of support from local companies and groups. Comcast is offering free calls to Japan for Xfinity Voice and Business Class Voice customers. Call Japan now until April 10, 2011 and get an automatic refund on your Comcast bill. The Southeastern Pennsylvania Chapter of the Red Cross is accepting both online and text message contributions for Japan relief efforts and reports that it has received generous donations from Westchester's QVC and Philadelphia Insurance. The Japan America Society of Greater Philadelphia has instituted a Disaster Relief Fund, and is also taking donations at the Subaru Cherry Blossom Festival.

THE GREEN GREEN GRASS OF HOME
Urban Blazers, a Philadelphia program that organizes outdoor activities for under-resourced youth, is co-sponsoring an East Fairmount Park Spring Clean-Up. The event, to be held Saturday, April 2 from 9 to 1, will start at Mander Playground, 33rd and Diamond, for a seasonal overhaul of nearby recreational spots, as well as the Woodford Mansion Orchard. It's part of the citywide Philly Spring Cleanup. Participating civic groups include the East Park Revitalization Alliance, Arthur Ashe Youth Tennis and Education, the Philadelphia Department of Parks and Recreation and the Strawberry Mansion Athletic Association. RSVP on Facebook or email [email protected].

COME ON BABY LIGHT MY FIRE
Speaking of blazing, on April 16, grab a flashlight and head over to the eternal flame at the Tomb of the Unknown Soldier at Washington Square Park for a warm spring evening of fun. Get Out Philly is hosting a game of Flashlight Tag beginning at 8. Put on your post-tax return attitude and casual clothes. Food and drink to follow at a nearby casual spot. Suggested donation is $1. You can RSVP on Facebook.

Source: Comcast, Japan America Society of Greater Philadelphia, Southeastern Pennsylvania Chapter of the Red Cross, Urban Blazers, Get Out Philly
Writer: Sue Spolan

In the spirit of Philly's other well-known celebrations like Beer Week and Restaurant Week, one of the main goals for Philly Tech Week, happening April 25 to 30 in locations across the city, is to have fun. Organized by Technically Philly, the week is meant to connect the many different segments of the Philly technology community, from hackers to Comcast and everyone in between, according to TP co-founder Chris Wink.

At this point, there are about 35 events on the schedule, with more to come. WHYY will serve as headquarters. Wink says the media outlet will host a daily lunchtime speaker series throughout the week, as well as the final big event Friday night. Tech Week coincides with two other major citywide happenings: The Philadelphia International Festival of the Arts (PIFA) and The Philadelphia Science Festival. As a result, says Wink, some gatherings will carry all three labels, such as Augmented Reality Check: Seeing The Future Now, looking at the intersection of art, technology and science, to be held at the Philadelphia Museum of Art on April 26.

Another exciting Tech Week gathering is The Future of Music featuring musician and producer RJD2, coordinated by Tayyib Smith, owner of Little Giant Media, which publishes two.one.five magazine. Smith hopes to draw like minded people actively engaged in creating, promoting and distributing music to envision the role technology will play in the future of music. "I am an analog person who is fronting like I am digital," says Smith, who hopes to get as much out of the discussion as any of the other attendees.

Local firm Azavea, which builds geographic analysis software, happens to be rolling out several projects that same week, and plans to show off the brand new goods. "One is Philly Tree Map," says President and CEO Robert Cheetham, whose goal is to create a crowdsourced urban tree inventory. Two other Azavea projects, Open Data Philly and PhillyHistory.org, will be showcased during Tech Week.

For those who have ever fantasized about going ballistic on your devices, be sure to attend the Office Space Printer Smash, co-sponsored by Nonprofit Technology Resources and The Hacktory. As the title indicates, participants will be encouraged to turn unrecyclable printers into a pile of mangled plastic and metal.

Source: Christopher Wink, Technically Philly, Tayyib Smith, Little Giant Media, Robert Cheetham, Azavea
Writer: Sue Spolan

Philadelphia is a steamy city, and the proof is issuing out of all those vents. This week, Veolia Energy North America announced the completion of the transition that renames Philly's steam loop provider from Trigen to Veolia. The Center City steam loop is a green idea from way back in the late 1800s, when the Edison Electric Light Company (now PECO) realized it could repurpose exhaust steam from its plant at 9th and Sansom Streets to heat the nearby Irving House on Walnut Street. The system grew to a total of 26 miles of underground pipes.

The synergy was such a success that cities around the country adopted the steam loop concept. Currently, 300 Philly buildings utilize Veolia's steam heat. The highest profile building, literally, is the Comcast Center. According to Mike Smedley, Vice President of the Mid-Atlantic Region for Veolia Energy North America, the tower's "utilization of district energy was one factor that contributed to its status as the tallest LEED-certified building in the US."

Why the name change? Smedley says that the Trigen brand name is only known for district energy, while the Veolia name is synonymous with creative environmental solutions. Not only does Veolia supply steam heat, but it's also pretty chill: the company also "built, owns and operates a 7,000-ton chilled water facility for Thomas Jefferson University and Hospital."

Traditionally, says Smedley, the production of heat and power are separate processes that are energy inefficient because a large portion of fuel burned is lost as waste heat. In contrast, Veolia's combined heat and power (CHP) plant recycles waste heat, and converts it into useful thermal energy. By combining the processes using CHP, says Smedley, Veolia can produce thermal and electrical energy using up to 40 percent less fuel than if the two forms of energy were produced separately.

Source: Mike Smedley, Veolia Energy North America
Writer: Sue Spolan

Flying Bytes is innovation nuggets from throughout Greater Philadelphia:

VANITY FUR
Forget LOLcats. Now you can get LOLdogs, in the form of CoverPuppy, a new iPhone app that puts your mutt's mug on the cover of your favorite glossy rag. Spots Illustrated and Bone Appetit are just a few of the possibilities. For $1.99, you can download this latest offering from Philly's own ChatterBlast Labs and see your puppy's picture on the cover of Rolling Over. Share with friends via email, Facebook and Twitter. A portion of CoverPuppy proceeds goes to the ASPCA.

BELL IS BROKEN. PLEASE KNOCK.
This week the Greater Philadelphia Tourism Marketing Corporation announced the top-10 list of submissions for its With Love, Philadelphia XOXO Billboard Contest. It wasn't easy choosing from 2,711 entries sent in from all over the country (106 submissions with Rocky but only 19 mentions of Adrian). The top ten can be seen in a video roundup. Mary K.'s winning entry "Dear Philadelphia, You had me at Yo!" will adorn a billboard above I-95 by the Girard Avenue exit.

SEPTA SEEKS FLOWER CHILDREN
Get to Springtime in Paris via rail or bus. Going to the Philadelphia International Flower Show at the Pennsylvania Convention Center next week? SEPTA is encouraging visitors to leave cars at home and tiptoe through the tulips with a One Day or Family Independence Pass. SEPTA is also offering discounted tickets to the event, which runs March 6-13.

OPEN FOR GREAT MUSIC
No need to knock at JJ Tiziou's door. The Philadelphia photographer and supporter of the arts has announced the start of his 2011 house concert series at 4531 Osage Avenue. The April 2 lineup includes "pleasantly aggressive folk duo" Nervous But Excited from Ypsilanti, Michigan, and Washington DC's Tinsmith. As always, donations of money, food and drink are always welcome. Proceeds pay performers and also benefit the larger Philadelphia arts community.

Source: ChatterBlast, GPTMC, SEPTA, JJ Tiziou
Writer: Sue Spolan

Why aren't you taking your drugs? The age old question is getting new treatment at an upcoming summit of health care professionals, pharmaceutical manufacturers, patients and advocates. On Feb. 24, Wool.labs Cocktail Convention offers a group with often diverging opinions the chance to duke it out over a beer.

The event, Patient Adherence Through the Lens of Social Media in the Healthcare Continuum, will be held at the National Constitution Center, and is co-sponsored by Wool.labs, SmartBrief, and MISI Company. Proceeds from ticket sales benefit the Prostate Cancer Foundation.

Michele Bennett is Wool.labs' COO and the moderator of the event, which, she says, is Wool.labs' way "of trying to promote more understanding in patient health care." She says the evening will begin with panelists from a wide range of perspectives, including the dynamic entrepreneur Paul Shiels, managing director of the Ansley Capital Group and a big proponent of using social media to both gather and spread information about health care. He cites Wool.labs' research into what people were saying online about Avandia well before the diabetes drug made headlines for increasing the risk of heart attack.

"It's startling, the level of sophistication that is discernible early on," says Shiels, who adds that Wool.labs' proprietary search engine is better than a focus group or survey based analysis, because it doesn't just go to medical pages, but instead searches every available website in the world to glean information on the relationship between patients and their medications. In fact, he says, quite a bit of Avandia chat was found on a forum for motorcycle enthusiasts.

Joining Shiels on the panel is Dan Zenka, Vice President of Communications for the Prostate Cancer Foundation. In what Zenka terms a "hugely ironic" turn of events, he himself was diagnosed with prostate cancer nearly a year ago, and immediately created the blog My New York Minute, a chronicle of his diagnosis and treatment. The site has racked up 24,000 reads since the first post in April 2010. Other guests include pharmacist Steve Basiago, oncologist Tim Showalter, and health care administrator Elizabeth Beer. Moderator Michele Bennett promises a thought provoking evening and maybe even some controversy.

Source: Michele Bennett, Wool.labs, Paul Shiels, Ansley Capital Group, Dan Zenka, Prostate Cancer Foundation
Writer: Sue Spolan

It's one of life's great mysteries: you can travel to a thousand cities and eat at a hundred fancy restaurants and drink a dozen craft beers at each of the bars along the way. But a meal never tastes as good as one at your favorite neighborhood haunt. And according to Philadelphia's sustainability leaders, this phenomenon is not just good for your appetite, it can be good for your neighborhood and your city as well.

Based on a concept created by the William Penn Foundation, partners from the Sustainable Business Network, Azavea and NPower created Common Space, a new mapping platform that creates a network of neighborhood establishments within a certain walkable, bikeable or busable distance to help residents support local business.

"The really cool thing is, I can map my friend's common space as well as my own," says SBN Executive Director Leanne Krueger-Braneky. "So if I am leaving from my office in Center City and meeting my husband who is coming from our house in West Philadelphia, he could say he is going to bike for 15 minutes and I could say I was going to walk for 20 minutes and Common Space will map the area where we would be able to meet up and map local culture events and businesses in that field."

Partnering with tastemakers like UWISHUNU and Yelp, Common Space shows you the best spots in your transit area, allowing you the most sustainable way possible to hit your next favorite haunt. After their trial run, organizers hope to partner with citywide festivals and cultural events like LiveArts and Philly Beer Week.

"Sustainability was one of the values William Penn outlined, which is why they wanted to partner with us," Krueger-Braneky says. "Because the application does encourage walking, biking, and public transit, it's a way of showing what's going on in the city while encouraging alternative transit."

Source: Leanne Krueger-Braneky, SBN
Writer: John Steele

From the LOVE statue to the Mural Arts Program to Market Street's massive Clothespin, Philadelphia has its share of big, urban art projects. But there is more to creating the next big movement in urban arts than making the largest painting or sculpture. So the John S. and James L. Knight Foundation launched the Knight Arts Challenge, a search looking for urban projects to change the artistic landscape of American cities for the better. Started in Miami, Knight Arts brings it's challenge to Philadelphia this fall.

"We are coming to Philadelphia and it would be presumptuous of us to say that we know just what you need in the arts," says Knight Arts VP Dennis Scholl. "So instead of saying that, we're saying we don't know what Philadelphia's next art idea is and we need you to tell us. It's not about large institutions only getting grants, people who have been in the arts forever only getting grants. It's open to everybody in the community."

After three successful years in Miami, the Knight Arts Challenge has spawned poetry collectives and arts education centers and jazz festivals. Philadelphia's challenge, a three-year, $9 million initiative, will provide new funding for established arts institutions, independent artists, businesses, service organizations and anyone else with a great idea and a plan to execute it. The challenge kicks off October 5 with a cocktail reception, where interested artists can find out how they can contribute to Philadelphia's artistic future.

"Philadelphia has two important things going for it: it has incredible, world-class cultural assets," says Scholl. "But in addition to that, Philadelphia has an incredibly hot, steadily rising art scene, with collectives and up-and-coming performance arts groups. And that is really why we were drawn to Philadelphia, because it's kinda happening, frankly."

Source: Dennis Scholl, Knight Arts
Writer: John Steele