Philadelphia's most notable farmer's market will get a little bigger in 2012. Come April, the
Reading Terminal Market will be ready to unveil space for four to five new vendors, a demonstration kitchen, multi-functional event space, and expanded restrooms, according to general manager Paul Steinke. The expansion will catapult the back of the market, known as the eastern end, into the spotlight. It comes on the heels of the opening of
Molly Malloy's, which has proven a popular gastropub.
Steinke is quick to point out the cornerstone of the soon-to-be expanded market, the Rick Nichols Room. This event space "will feature a permanent, museum-quality exhibit on the history of the market," promises Steinke. The space is named in honor of recently retired local food critic Rick Nichols, who wrote about all things edible in Philadelphia for 15 years. The space is being created in conjunction with the
Philadelphia History Museum at the Atwater Kent. The space will double as a meeting and party zone, available for rental by groups.
Reading Terminal currently has no shortage of applications from businesses that want to take advantage of the new vendor space, assures Steinke. He says the market is looking for businesses that complement the "culinary and ethnic diversity." It looks like no decision has yet been made on new vendors. The market also promises to double its restroom capacity and provide cooking classes and chef presentations when it finalizes its expansion.
One of the greatest challenges in expanding the market has been maintaining the building's historical character. To make sure this happens, the market put the
Preservation Alliance for Greater Philadelphia's Eugene LeFevre in charge of the renovation. LeFevre has specialized in renovating classic buildings, including the Mellon Independence Center and the Morris House Hotel, for 25 years. Steinke underscores the added difficulty of working on a historic building. "You never know what you're going to find when you work on a historic building," he says.
While the current expansion of the eastern portion of the market is indeed exciting, many would like to see the Reading Terminal expand on the other side of Filbert St. Steinke recognizes this, and says the market has been in talks about taking over the property across Filbert. The property is owned by the city's
Redevelopment Authority. Despite these talks, there are no solid plans for the market to venture across the street at this time. It looks like the Reading Terminal Market will have to conduct one expansion at a time. From now until April, that expansion will be the eastern wing.
Source: Paul Steinke, Reading Terminal Market
Writer: Andy Sharpe