Soda consumption is down nationwide, and Philadelphia is at the forefront of this massive change.
The New York Times chronicles "The Decline of 'Big Soda.'"
Five years ago, Mayor Michael A. Nutter proposed a tax on soda in Philadelphia, and the industry rose up to beat it back...
It’s a familiar story. Soda taxes have also flopped in New York State and San Francisco. So far, only superliberal Berkeley, Calif., has succeeded in adopting such a measure over industry objections.
The obvious lesson from Philadelphia is that the soda industry is winning the policy battles over the future of its product. But the bigger picture is that soda companies are losing the war.
Original source: The New York Times
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