The Atlantic Cities takes a broad look at wayfinding, or environmental graphic design, including our city's 17 year-old Walk!Philadelphia pedestrian wayfinding program.
If you've been to downtown Philadelphia since, you may have appreciated how easy the convention center was to find. But you probably did not appreciate that someone had to design your path there.
"My parents never understood what it was that I did," Labouvie laughs. "People know what advertising is. They know how to sell products. But understanding that there are best ways of moving through cities, that there are cues that will help you do that, people don’t understand that until it’s really pointed out."
Original source: The Atlantic Cities
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