The Greater Philadelphia Tourism and Marketing Corporation (GPTMC) has enacted a long-needed rebranding -- they will now operate under the moniker Visit Philadelphia.
"The name Visit Philadelphia focuses on the relationship between our destination and the visitor. It’s a strong call to action that tells people exactly what we want them to do — visit Philadelphia," said Meryl Levitz, president and CEO of the newly renamed company. "Visit Philadelphia is also more in line with one of our strongest assets, visitphilly.com. And, it is increasingly how people are referring to us."
Last year, the region had 38.8 million visitors — 12 million more than 1997, when it had its first year advertising campaign.
Original source: Philadelphia Business Journal
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