Wharton School marketing professor David Reibstein lends his expertise in helping recognize all-star students and how they become wildly successful in this report by Forbes.
"There are always students that are very intriguing that you get engaged with and you want to follow them," said Reibstein. "I'm always willing to meet with people and give advice, but I try to resist getting too involved aside from giving advice. A lot of the ideas are OK and not beyond that, but every now and then you hear a really good idea coming from students who need some help."Professors often get unique insight into how budding entrepreneurs work and strategize and sometimes they'll also get a preliminary glimpse of an idea with great potential. Many business schools have entrepreneurial programs geared to those students, but sometimes a student who makes a mark might get personal attention from the professor outside of school.Students who are visionaries, are passionate about their business idea and have a good pulse in the marketplace have a good chance to succeed, says Reibstein. Original source: Forbes
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