In The News

Philly startup Curalate profiled in 'You're the Boss'

Flying Kite Staff | Tuesday, May 14, 2013

Philly startup Curalate is profiled in the New York Times' small business column, "You're the Boss."

But the idea that rose to the top was a platform that allows companies to measure the impact of Pinterest and other visual social media. They called the company Curalate, and they introduced it in beta in March 2012 and for real two months later. Mr. Gupta said the rise of Pinterest last year looked similar to Twitter’s early days with brands "falling over themselves to get on board but reluctant to commit until they had some way to measure their presence on the platform."

Enter Curalate, which created a way to listen and measure visual conversations. The company’s algorithm recognizes images using pixels and then matches it to a brand. "The platform tells companies the conversations people are having about their product," Mr. Gupta said.

For more on Curalate, check out this story in Flying Kite.

Original source: The New York Times
Read the full story here.

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In The News

Philly startup Curalate profiled in 'You're the Boss'

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