The managing director of Berwyn-based magazine company JTE Multimedia, John Elduff, paid $2,000 for the rights to the Collier's Weekly trademark with hopes to resurrect the brand, reports Daily Finance.
While the magazine has been dead for over half a century, its once-prominent spot in American culture continues to cast a long shadow. Elduff asserts that he has already gotten a lot of attention from prominent writers who want to be part of the new magazine: "I get between five and 10 unsolicited offers per day from authors who want to write for the new Collier's." And with Collier's redux aiming for the caliber of its namesake, he emphasizes that "It will not be a novelty to be published in Collier's. It will be an honor."It's a hard time to keep a magazine open, much less raise one from the dead, but Elduff knows quite a bit about the business. His company publishes a trio of successful medical journals: Postgraduate Medicine, The Physician and Sportsmedicine and Hospital Practice. He notes that his target demographic includes the nation's largest cadre of prescription drug users, which would put Collier's in a prime position to draw from a steady stream of prescription drug ad revenues. Original source: Daily Finance
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