Citizens Bank Park has gone high-tech thanks to a partnership that gives fans the chance to use their iPhone or IPod Touch to have concessions delivered to their seats, reports Athletic Business.
The short pilot program--right now slated to only run through the end of the regular season--will be integrated into the "At the Ballpark" section of MLB Advanced Media's all-inclusive iPhone application, At Bat. "At the Ballpark" currently offers a variety of interactive tools to allow fans to check in from the ballgame and integrate their experience with technology. This latest innovation carries that a step further, with food-ordering technology never previously employed at a Major League venue. "It's convenient, it's cool and it's quick," Mike Harris, Phillies director of marketing and special projects, told MLB.com.Original source: Athletic Business
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