Zoom Interiors, a startup run by three Philly transplants, earned a deal on the ABC show that funds promising entrepreneurs. In the end,
Barbara Corcoran offered $100,000 for 33 percent of the company.
Beatrice Fischel-Bock, Madeline Fraser and Elizabeth Grover all met as students during their first interior design course at George Washington University. “We became friends instantly and worked together for the next three years of design school learning each other’s strengths and weaknesses,” Fischel-Bock said.
The company was born after friends started asking them to design their first apartments upon graduation. However, at the time they were all studying abroad, but quickly realized they were still able to assist their friends, who were all on budgets.
“It dawned on us that this is clearly an undeserved part of the market,” Fischel-Bock explained. “The design industry had just been shaken by the recession and people were very conscious about affordability. We decided to try our new formula with paying customers.”
...After starting their business in Washington DC, where they were in school, they moved to Philly after graduation. Fischel-Bock refers to the city as “the best kept secret on the East coast.” “It has the highest rate of millennials moving in to the city and just has such an authentic feel. The startup community is very close knit and supportive and continues to grow,” she said.
Original source: The Heavy
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