Inc. magazine dives into Philadelphia-based, organic apparel company United By Blue and the success of its mission-oriented approach.
Linton graduated from Temple University with two passions: entrepreneurship and water conservation. He was appalled by the fact that an estimated 14 billion pounds of trash are dumped into oceans annually. So when he founded United By Blue in 2010, he was determined to use the business to make a difference by connecting every sale to a cleanup project. It would be good for the environment -- and for marketing.
He designed a line of T-shirts, found a manufacturer in India, and began cold calling retailers. A year later, the shirts were in 175 stores, including six Whole Foods and 20 Urban Outfitters locations.
Original source: Inc. Magazine
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