When Flying Kite last covered Center City software analysis firm
RJMetrics in May 2013, the company had launched a new product and almost doubled its staff. Since then, not much has changed — the company is still growing and innovating.
One of RJMetric’s most buzzed-about discoveries occurred when the company turned its analysis on itself. CEO Robert J. Moore wrote a
candid blog post about internationalization after Tweets alerted him to the fact that the company’s new logo was could be misconstrued as, um, underwear (Y-fronts to be exact). Moore interpreted the reactions, parsed the data and made tweaks to the design.
"The Y-fronts post is a great example of opportunism in marketing," says Moore. "We could have quietly changed the logo and the total universe of people who noticed anything would be small enough to count on one hand. Instead, we publicized the story and were able to drive a month's worth of traffic to our website in a day."
This astute handling of online data is precisely what as fueled RJMetrics’ exponential growth. Launched in Camden in 2009, the company moved to Center City in 2012 in order to expand. Since May, the staff has grown from from 26 to 42 employees.
Moore calls the move to Philadelphia an "exciting and rewarding experience," and credits local leaders for their commitment to promoting entrepreneurship, including
Philly Startup Leaders, their landlord at the Philadelphia Building, and Mayor Nutter's administration.
Now, the company is looking to expand again. According to Moore, the ideal RJ Metrics employee is ambitious and intrinsically motivated, which ensures the company's success while creating an honest and impactful work environment.
"We are here to win, and we look for people who are looking for the same in their lives," he adds.
RJ Metrics is now seeking a data analyst, account manager, operations engineer, senior software engineer, UX designer and junior developer. To learn more about open positions, visit: http://rjmetrics.com/jobs.
Writer: Nicole Woods
Source: Matt Monihan, RJ Metrics