Monetate has what many in the web marketing industry would call a good
problem. With rapid expansion of the young company's website
optimization tools and new private financing from
First Round Capital,
Monetate has too much going on for its small, limber staff to handle. So the
company is doing a big hiring push, looking to fill 20 positions
before the end of the year. The company is now offering $500 or a new
iPad to anyone who refers a successful job seeker to Monetate.
"Our need for these new positions is driven by a lot more demand in the
marketplace," says Monetate VP of Marketing Blair Lyon. "We have had a
tremendous amount of growth in just the last six months. Now with this
new funding, it all coincides really well. As we expand the product, we
want to be able to add a lot of new features our clients are asking
for."
Monetate is set to release an update to its flagship software in early
2011 and hopes to make it easier for self-service clients to run their
own campaigns. They are also experimenting with not only updating text
and ecommerce offerings but also helping website owners test other
features like video or images or copy to see if they make a difference.
As soon as they can get a staff back to full strength, Monetate hopes to
continue expansion in 2011.
"The hiring is centered around being able to aggressively add a lot of
new features that our clients are asking for," says Lyon. "But also
being able to expand our service and support capabilities, so that we can
continue to help these customers through this change of being able to
easily test and target and personalize their site."
Source: Blair Lyon, Monetate
Writer: John Steele