Establishing a quality reputation in the age of social media is a challenge. It takes just one irate customer to drag down a Yelp profile and leave a permanent stain on a virtual record.
For businesses trapped in twitter-roulette, Yorn (Your Opinion Right Now) circumvents the online commotion with real time customer feedback. The two-year-old company is doubling business every quarter, recently reaching 2,000 accounts including Deutsche Bank, Intuit, UPS, Cisco and Stanley Black and Decker. The good news is they’ve also moved to Philly.
Unofficially, the company left Conshohocken for 24th and Chestnut Streets in October, but they plan to open the doors of the new office before the end of 2012. Yorn recently added seven employees (rounding out a core team of twelve) and seeks additional leadership in software development, marketing and product management.
Rick Rasansky, founder and CEO, refers to the company's product as "the anti-social network to a certain degree," but it could also be considered an antidote: When experiencing a problem, today’s constomer consults their computer in lieu of confronting the manager. Yorn mends the broken channel for businesses, coneferneces, hospitals, and hotels with a unique URL or QR-code. Customers access the code--displayed on cards, posters and other promotional materials--and receive a temporary app to send comments and ratings directly to the owner.
Rasansky says he scouted a location near two prime clients: Drexel and Penn. Of course, the spot also provides access to another resource—"The base of talent that we’re going after is absolutely centered in here in Center City," he says. "Not to put down Conshohocken, but the action is here in Philly."
Source: Rick Rasansky, Yorn
Writer: Dana Henry