In 2010, when
SA VA opened its doors in Center City, the apparel company set a new standard for sustainable production in Philadelphia. Not only were the clothes made from environmentally-conscious fabrics, they were also manufactured -- at fair wages -- directly above the store.
Now Sarah Van Aken, founder and CEO of SA VA, is taking that local ethos national. In February 2012, Van Aken launched a wholesale line that is currently showcased in boutiques in 15 states. To keep up with production, Van Aken has moved her design studio to
The Loom in Port Richmond.
The decision to go wholesale is part of Van Aken's efforts to hone her brand. The business -- which got its start selling men's custom shirts and uniforms for high-end restaurant employees -- has been developing lifestyle "collections" for women. After the initial success of the wholesale line, Van Aken reconsidered her business model.
"We used to be able to design a few things and put them in the store," says Van Aken. "I realized there's some traction here and we have the capacity to really be a distinct brand."
To bolster the shift, Van Aken created a board, an advisory board and hired a brand manager and three additional national sales reps. SA VA also contracted six neighborhood sewing companies. According to Van Aken, those moves allow her focus on clothing design.
"It doesn’t matter if it's made in Philadelphia, sustainable, organic or anything if it's not great fashion," she explains.
SA VA's wholesale division recently completed its first round of financing. While staying small is common among sustainably-minded businesses, Van Aken says growth is exactly what the fashion industry needs to bring back high-quality, domestic textile jobs. She credits the
Philadelphia Fashion Incubator,
Philadelphia Collections and
Philadelphia Works Inc for their work locally on that front.
"We used to have a huge industry [in Philadelphia]," she says. "What really became clear to me is that I can actually create more jobs by growing faster and working with other [local] companies that are experts in different areas of manufacturing."
Source: Sarah Van Aken, SA VA
Writer: Dana Henry