If
ROAR for Good had its way, there would be no need for its product.
The startup, located at the
Innovation Center @ 3401, the University City Science Center and
Drexel University’s entrepreneurial incubation space, is the developer of the Athena device, a line of jewelry that triggers an alarm and text messages if its wearer is in danger.
"We’ve architected a sophisticated printed-circuit board (PCB) that can fit within our Athena line of jewelry," explains Charlotte Wells, ROAR’s operations executive. "The PCB contains logic such as a Bluetooth micro-controller and buzzer that enables the jewelry to emit a loud alarm when the button is pressed, as well as communicate with wireless devices to send alert messages to friends and family members. We’re also engineering the ability for the device to call 911 in order to get instant help in an emergency."
The company took a big step last week, launching a $40,000
Indiegogo (IGG) campaign, which according to Wells, "gives us a chance to spread the word about ROAR as a company and Athena as a product, while allowing people to pre-order the device for themselves or loved ones."
ROAR raised 64 percent of its goal in the first day.
With a successful IGG campaign -- plus funds from angel investors -- ROAR expects to begin shipping by next spring even as it continues to innovate.
"The Athena line of jewelry is just our first product," says Wells. "We plan to introduce additional designs and styles to appeal to different lifestyles. Also, as technology evolves, more things can be done in even smaller spaces. For example, embedding the technology directly into clothing, footwear, phone cases and so forth enables even greater flexibility."
As a social-mission
certified B-Corp, ROAR also wants to address the root causes of violence against women. The startup has committed to investing a percentage of its proceeds in nonprofits that teach young men and women about empathy, respect and healthy relationships.
"The truth of the matter is that women should not need to alter their lifestyle, modify their behavior or carry self-defense devices to protect themselves," insists Wells. "Our goal is to help create a society where that is a reality. In the meantime, ROAR is committed to helping make a difference."
"We will continue developing solutions to reduce assaults and ideally begin to transform society," she continues. "To borrow from Steve Jobs, we want to make a dent in the universe of women’s safety and nothing would bring us more joy than to obviate the need for devices like Athena."
Source: Charlotte Wells, ROAR for Good
Writer: Elise Vider
WRITER IN RESIDENCE is a partnership between the University City Science Center and Flying Kite Media that embeds a reporter on-site at 3711 Market Street. The resulting coverage will provide an inside look at the most intriguing companies, discoveries and technological innovations coming out of this essential Philadelphia institution.