Kensington/Port Richmond : Innovation + Job News

Then twenty-somethings Matt Joyce and Tim Ifill were having the same kind of friendly planning conversation a few years ago that many people have across the city every night. The friends, who in 2004 founded Philly Fellows, the organization that works to create a pipeline of talent for city nonprofits, were pondering where they could stop off and get a six-pack of beer to bring to a social gathering.

In some states, it's a non-issue. You can't walk 50 feet without running into a convenient takeout spot. In Pennsylvania, however, it's a little different, what with its complicated and antiquated liquor laws. Different levels of costly licenses, and the seemingly random stipulations that come attached to them, create a maze of sorts for six-pack hunters.

That led Joyce, 30, over the last few months to create Philly6ers, an online resource for easily locating and rating nearby pizza shops and delis that sell takeout beer. The site has approached 1,500 visitors in the last week, according to Joyce, and he is already planning a mobile app and statewide expansion (PA6ers).

"It seems to address a pretty commonly held frustration in Philly, so the general feedback has been positive," Joyce says. He is still weighing an official launch event and whether he'll try to make the site profitable. Having worked his entire career in the nonprofit sector -- most recently for the William Penn Foundation – the Philadelphia resident is mostly focused on making the site a strong resource rather than a business.

Joyce pulled data from licensing information from the PA Liquor Control Board for all "E" licensed retailers in the city. That license is typically issued to eateries to sell takeout beer. Not a complete stranger to building websites – he and Ifil built the Philly Fellows site – Joyce leaned on Google to make the data presentable and functional.

"It ties in so nicely to Google spreadsheets and forms and now something called Fusion Tables, that if you know a little bit of Excel and can make data tables relate to each other, Google makes it easy to present this data online," Joyce says. "It's fun."

Philly6ers has already taught Joyce a thing or two. For one, some areas of Philly are relative beer deserts, like Fishtown and Port Richmond, which, according to the site, are practically devoid of licensed takeout spots. Joyce wonders why some areas are like that, while most of West Philly is covered with licensed establishments. Also, Joyce has discovered that the seemingly random and usually empty seating areas at small delis are mandated by law. Topics like these are covered on the Philly6ers blog.

One thing Joyce says he'll have to negotiate is how to handle bars that are licensed to sell six-packs. While many of us have asked nicely and overpaid for a brown paper bag full of loose cans or bottles of beer in an establishment that might technically allowed to sell takeout, Joyce does not want to dilute the Philly6ers database with those bars. Rather, he wants to include only those state-appointed "R" retailers with real capacity to do so. Since that data is not easily attainable, user feedback will be key.

Joyce is thrilled that he is already hearing feedback from those who have successfully used the resource. He jokes that the 76ers might send him a cease and desist order.

"But I have to imagine the Sixers organization is just as interested in knowing which delis sell beer as the rest of us," he says.

Source: Matt Joyce, Philly6ers
Writer: Joe Petrucci

Back in July we reported on the growing micro-funding event series known as Philly Stake.  The series combines fast, no-nonsense funding for great ideas, combined with local food and fun with friends.

The next round of proposals is due by noon on Sunday, Oct. 30. Creatives, artists, organizers and thinkers are asked to submit their best ideas. It's a four-question application, and it could help your project earn fast funds. Ten proposals will be chosen to be voted on at the next Philly Stake event on Nov. 13 at the Ukie Club (847 N. Franklin St., Philadelphia).

Tidal Schuylkill River Tour ($1,000), Fair Grounds ($600) and Sunday Suppers ($500) were winners at the last Philly Stake.

Source: Philly Stake
Writer: Joe Petrucci

What do you know? There's a new way to make money based on your particular set of skills and talents. It's called Skillshare. Launched in Philadelphia last month with national headquarters in New York City, Skillshare allows anyone to teach anything and get paid for it. Brendan Lowry has been in charge of launching the program in Philadelphia. "Every city is a university, all the restaurants and cafes are classrooms, and our neighbors are our greatest teachers," says Lowry, whose title is Special Operations.

Here's how it works: Say you are really good at knitting. Sure, you could sell your stuff on Etsy. But with Skillshare, you can also hold knitting class at a location of your choice. Set your own price per student, and get paid through PayPal. Skillshare deducts 15 percent of every ticket sold.

Skillshare, on a mission to democratize and redefine education, launched in New York in May of this year, and is now operating in Philadelphia and San Francisco, with hopes for setting up in cities across the US. Each city needs to be unlocked by popular vote. When the vote count surpasses 500, a team is created to get the word out. "We've targeted the tech community. It's one of the first industries we tapped into, but we don't want to fall exclusively in that category," says Lowry, who says right now there are over a hundred classes on offer in the Philadelphia area, ranging from The Art of the Cold Call to Beer 101. Teachers post credentials and a feedback process is designed to ensure a quality learning experience (full disclosure: I am teaching Communications for Startups on Sept. 20).

"Our marketing budget is literally zero dollars," says Lowry, who has done outreach through social media and word of mouth. There is also a newly created, limited time $1,000 scholarship fund which encourages more people to take classes in Philly and SF. Skillshare is set to launch next in Boston, Washington DC and New Orleans.

Source: Brendan Lowry, Skillshare
Writer: Sue Spolan

Giant koi swimming up 13th Street? Believe it. The Favela Painters are coming to Philadelphia. In mid-September, Jeroen Koolhaas and Dre Urhahn, better known as the team Haas&Hahn, arrive here for a major public art project that spans three Philadelphia neighborhoods, trains countless new artists and brings a bit of Brazil to the city.

Favela is the term used for the slums of Rio de Janiero, lawless places ruled by criminal syndicates. Over the past five years, Haas&Hahn have transformed the walls and streets of these mountainside neighborhoods that loom over downtown Rio. Outrageous color and imagery, visible from all parts of the city, have transformed trash strewn chaotic areas into internationally renowned public art galleries.

Now the Favela Painters are set to transform Philadelphia, and the location of their work will be in some pretty high profile places: the 13th Street corridor owned by Goldman Properties in Center City; in North Philadelphia at Lehigh and Germantown Avenues, near The Village of Arts and Humanities (where Haas&Hahn will reside during the project); and in Manayunk, on old industrial buildings facing Interstate 76.

Funding, which is budgeted at just under $500,000 for the three-part project, comes from The Knight Foundation, The U.S. Department of Commerce, Goldman Properties and The Manayunk Development Corporation.

The teams that will work on the project will be trained by the Haas&Hahn guild. "People who don't have a lot of opportunities will be able to work with international artists," says Golden, who describes the artists' philosophy as a model for passing knowledge on. "What's the test of a good project? The shifting perspectives of people who made the art and people who live with it."

This will be the first permanent U.S. project for Haas&Hahn, who also created an installation for Art Basel Miami in 2010. Jane Golden, Executive Director of the Mural Arts Program in Philadelphia, met the Favela painters through hip hop art consultant Todd Bressi, who brought Haas&Hahn to Miami. Bressi is a lecturer at The University of Pennsylvania and also worked on the Philadelphia Airport Gateway Project.

Golden says Haas&Hahn are on MAP's dream list of artists. "We're philosophically aligned. They're colorists with a background in architecture," says Golden. Kickoff is September 27 with a welcome reception. The entire project is set to last 18 months, including training and pop-up studios throughout the city. At its conclusion, a major exhibition is planned, which will also span Philadelphia and is slated for late 2013 to early 2014.

Source: Jane Golden, Philadelphia Mural Arts Program
Writer: Sue Spolan

Fashion is freckled. Sage, that is. In a few quiet years, a Philadelphia company called Freckled Sage has grown into an international exporter of colorful handbags, aprons and table coverings made of oilcloth.

"It appeals to a wide audience," says Anna Marino, who founded and operates the company from a studio in a Kensington warehouse. "Thirteen year-olds love the bright colors. Twenty somethings think it's retro, and baby boomers get nostalgic."

Oilcloth is a traditionally heavy cotton or linen cloth with a semi-waterproof, linseed oil coating, often used for brightly printed kitchen tablecloths. All of Marino's products are made in Philadelphia. She also keeps an office in her Wynnewood home, where the business got started, but she spends the bulk of her time at the studio, and is now seeking a larger space where she can combine the two.

Marino also started the spinoff company Oilcloth By The Yard to sell bolts of the shiny fabric and says she is now the largest supplier of oilcloth in the country. "There's not too many people that manufacture oilcloth products. I went directly to the source and lucked out. The company was looking for someone to represent them."

Marino funded the startup entirely from her own savings, and says her success is due to reinvestment of profit right back into the business. While Freckled Sage products are not known here in the Delaware Valley, Marino ships worldwide, and reports that her biggest exports are to Japan and Switzerland. She estimates she exported between 5,000-8,000 yards of fabric in her latest shipment to Japan alone.

Marino travels throughout the year to trade shows in Texas, California, Nevada and New York. She buys the fabric from a manufacturer in Mexico that's been making the same patterns since 1952, giving them that mid-century look.

Her first products sold to friends and neighbors at the Jersey shore "and it never stopped. It snowballed into something," says Marino, who kept up with demand by creating over two dozen items, many of which are for sale to consumers on Etsy.

She still sells her products at the Ocean City Farmers Market every Wednesday. You can purchase Freckled Sage locally at the newly opened Lodge 215 in Northern Liberties, as well as Kitchenette in Center City.

Source: Anna Martino
Writer: Sue Spolan

The thing that surprised Eric Smith the most about the first annual Philadelphia Geek Awards wasn't the guy who accepted his honor in a fox head costume. It wasn't the sold out crowd of over 400 who packed the Academy of Natural Sciences auditorium last Friday night. It was the negative feedback from folks who were upset by who was left out. "It shows that people were invested and care about what we're doing," Smith reflected after a good night's sleep. "It was supposed to be something mostly for fun, but it got a lot more serious." In the two weeks leading up to the Awards, Smith says press coverage blew up, and tickets disappeared.

The Geek Awards, the brainchild of Smith, Tim Quirino and Michelangelo Ilagan, who make up the staff of Geekadelphia ("A Guide to Everything Geek in the City of Brotherly Love"), were by all measures a total success. Sponsored by a host of local organizations including The Academy of Natural Sciences, who provided the venue free of charge, along with Drink Philly and National Mechanics who donated food and beverages, the event celebrated dozens of the city's technological finest, with just under twenty categories, from Best New Blog (a tie between DrinkPhilly and Naked Philly; the latter wore the fox head) to Outstanding Achievement in Fashion & Lifestyle, which is not the first attribute that comes to mind in the geek world, but Philly happens to have some very hip and good looking techies. Cadence Wrist Watch Company, home of the 4-bit, 4:20 and Wrist Rocket models, won that title.

"It was always something Tim and I wanted to do," says Smith of the awards. "We have all these great awards in Philly, but nothing for geeks." Let's just say that PriceWaterhouseCoopers did not oversee the process. Smith and cohorts at Geekadelphia designed the ceremony and chose categories, nominees and winners (with a little help from friends like Alex Hillman of Indy Hall). Next year the Geek Awards will be even more inclusive and probably a lot more serious, with spots for scientists, web developers and programmers.

Following his moment in the spotlight and cheering crowds, Smith returns to his day job at the Philadelphia based Quirk Books, which turns out bestsellers including Pride and Prejudice and Zombies and Miss Peregrine's Home for Peculiar Children, as well as the aptly titled Geeky Dreamboats.

Source: Eric Smith, Philadelphia Geek Awards
Writer: Sue Spolan

The appreciation of coffee has risen to an art form, following the path of fine wine and craft beer. And while the city is dotted with culinary coffee establishments, most are serving products shipped in from distant locations. A new company, inspired by single origin roasters like Stumptown and CounterCulture, brings craft roasting to Philadelphia. ReAnimator Coffee was founded in April by Drexel University grads Mark Corpus and Mark Capriotti.

Corpus says that while coffee has been his stimulant of choice for years, visits to New York's Cafe Grumpy and 9th Street Espresso changed his opinion about how a cup of joe should taste. "These were coffees that were not only roasted to perfection, but were selected purposefully. At the time, there weren't many places in Philadelphia doing this type of coffee so I began looking into home roasting," says Corpus. "It was an interesting hobby that appealed to my nerdy tendencies and produced super fresh and delicious coffee with relative ease."

It was only through conversations with partner Capriotti that Corpus looked at his hobby with an eye toward a business. Using personal savings, the java-jolted duo took on the purchase of a roaster, which can run upwards of $8,000 for a starter model, and purchased  inventory. Coffee bean prices are now at an all time high, according to Corpus.

Both partners are still working day jobs, but have been pleasantly surprised by growth in sales during a hot summer. It's no surprise to anyone who tastes ReAnimator, which goes down easy, lacking the acidity and charred taste of the big name brands. "When you roast a coffee until it's burnt, all of the oils that hold all of those interesting aromas and flavors are lost. You see them on the outside of a greasy burnt bean where they do not provide any additional flavor to the brew," says Corpus. "When you take the time to figure out what roast level makes the coffee flavor best, you get the full potential of a bean."

ReAnimator has relied almost entirely on social media marketing using Facebook and Twitter, and they can almost always be found on Saturdays at Greensgrow Farmer's Market, just blocks from ReAnimator world headquarters in Fishtown. In addition to online sales, Quince Fine Foods and Green Aisle Grocery both stock the local roast, and Circles restaurant sells it by the cup.

As far as the name? "We wanted something that sounded different, not so burlap baggy wholesome. I had been reading HP Lovecraft's ReAnimator and it struck me as a great, unique term, and in my own experience reanimation and coffee go hand in hand," says Corpus, whose name, fittingly, translates as "body" from Latin.

Source: Mark Corpus, ReAnimator Coffee
Writer: Sue Spolan

Your scraps are Tim Bennett's gold mine. Bennett Compost offers urban dwellers the opportunity to recycle food waste without expensive equipment or outdoor space. Bennett began the business out of a personal need. "At the time, where I was living in South Philly, I wanted to compost, but I had no backyard." After dissatisfaction with home composting systems costing around $300, Bennett created a composting service that would benefit city homes and businesses at a fraction of the cost.

For a $15 monthly fee, residential customers receive a covered bucket, and Bennett's truck swings around once a week to empty and return the container. Commercial customers, including coffee shops, a florist and some restaurants, pay on a sliding scale depending on volume and frequency of pickup, but Bennett adds that the cost offsets commercial trash hauling fees, and in some cases commercial customers are able to save money on refuse.

Used food and some types of paper are sent to a composting facility in Delaware and then picked up for distribution to area community gardens. Customers can opt to receive up to 10 gallons of the finished product free of charge; beyond that, compost is available at a discounted price. You don't have to be a customer to buy compost. Five gallon buckets are available to the general public for $10, and will soon be sold at area retail locations including Essene Market and Green Aisle Grocery.

Current offices are based in South Philly at Bennett's home, with a North Philadelphia warehouse. Bennett was able to quit his day job at Temple University last summer to devote his career full time to compost. "We bootstrapped our way up. Now we are profitable enough that I am able to pay my own salary, and we have three part time employees." The business continues to grow, with 300 residential customers and 20 businesses distributed across the entire city.

Source: Tim Bennett, Bennett Compost
Writer: Sue Spolan

Weathervane Music is not a record label. It's an ecosystem, according to founder and executive director Brian McTear. The recording industry as we knew it a decade ago is gone, and that's probably a good thing, because artists rarely benefited from a top heavy system which rewarded executives while creating a kind of indentured servitude for musicians.

Weathervane's non-profit Shaking Through project sprouted from the idea of growing a musician's career from the ground up. Now in its second year and funded by a two-year, $50,000 grant from WXPN, Shaking Through takes the budding musician out of the garage and into a high end studio, complete with a seasoned producer who is redefined as a curator. In 2010, Shaking Through created 10 song and video packages; so far in 2011, six episodes have been released.

While plenty of things were wrong about the old system, some aspects were pretty great. A sharp editorial ear. State of the art recording studios. High production value music videos. "Everyone can make recordings in their bedrooms," says McTear. "We were trying to come up with a way to provide holistic grass roots support." McTear recasts the Kensington-based Shaking Through as a new music incubator.

Reserving the best qualities of the old industry while adding a millennial spin, "Shaking Through shows the birth of a song by an emerging artist," explains McTear, providing a transformational, collaborative production experience. Bands are selected by guest curators, who are respected members of the music community. Recent curators include WXPN's Bruce Warren; Ben Swanson, co-founder of the indie label Secretly Canadian; the Pelly Twins, sisters who DJ and blog about music; and Peter Silberman of the band The Antlers. Some curators participate in the 2-3 day sessions, which have an estimated value of about $10,000, far beyond the reach of emerging artists.

McTear, who also runs the for-profit Miner Street Studios, says the project is totally unique from all other music and video series on the web because Shaking Through sessions produce brand new material. Each month, Shaking Through creates a song and accompanying music video shot during production. The audience has a chance to go behind the scenes, get to know each artist, and lift the curtain on a previously invisible process.

McTear points to the success of Shaking Through artist Sharon Van Etten, who was recently signed to the Jagjaguwar label. Other emerging artists who've been shaken through include Strapping Field Hands, Reading Rainbow and Hezekiah Jones.

The future of Shaking Through depends on funding and other revenue streams. While McTear is in renewal talks now with WXPN, he is seeking additional sponsorship. He adds that music and video licensing could prove profitable over time.

Source: Brian McTear, Shaking Through
Writer: Sue Spolan

You can have your stake and eat it too at this local micro-funding event. Philly Stake provides fast funding for great ideas, with a heaping helping of local cuisine and good cheer. On July 17, the group set up at Historic Bartram's Garden on the banks of the Schuylkill River in Southwest Philadelphia.

A sliding scale admission fee of up to $20 gave over 250 attendees the opportunity to hear about 10 local startup projects while enjoying a locally sourced organic dinner. It was immediate gratification. At the end of the night, three groups were handed cash to carry out proposals.

Tidal Schuylkill River Tour received $1,000 to collaborate with the Philadelphia Wooden Boat Factory in creating a vessel that will go out on a river tour; Fair Grounds won $600 to build a food and sculpture garden in East Kensington; and Sunday Suppers received $500 to encourage family dinners in low income areas of Philadelphia.

Theresa Rose, who by day works for the City of Philadelphia's Office of Arts, Culture and The Creative Economy, is the founder of Philly Stake, which is not connected with her work for the government. "I was excited about the idea of having a platform for people to get together and share ideas," says Rose. "There's so much going on in Philadelphia, but not so many outlets for us to share with each other." The July event was the third in the growing series, which began last September.

A shorts and sundress clad crowd set up blankets on a grassy bank overlooking the 46-acre botanic gardens and enjoyed a summer menu that included veggie and meat tamales, salads, dessert, beer and wine served on vintage plates collected at local thrift stores. Ten fundraising hopefuls, chosen randomly from a pool of 21 applicants, presented projects. Voting ballots were collected and tabulated on the spot to determine the night's winners.

It takes a lot of volunteer effort to orchestrate Philly Stake. There are 18 dedicated core organizers, according to Rose, who donate time and skills, including chefs Eliot Strathman and Eric Blasco. Rose got the idea for the program after attending Feast in Brooklyn and says it fulfills a need for a place to exchange creative ideas and foster connections. The next Stake dinner is planned for this fall in Center City.

Source: Theresa Rose, Philly Stake
Writer: Sue Spolan