International Talent : Innovation + Job News

DreamIt's new managing director eyes 'high-impact' expansion

Flying Kite Media Tuesday, July 17, 2012

Bringing Karen Griffith Gryga on board as Managing Director at Dreamit Ventures last month has a whole lot of strategic advantage. The co-founder of FashInvest and Executive Director at MidAtlantic Investors Group, Gryga provides the five-year plan for Dreamit's growth. DreamIt has cachet in the startup world.

Continuing to grow an international presence, Gryga joins Managing Partner Kerry Rupp overseeing day to day operations. Rather than see the accelerator as discrete cycles, Gryga's vision extends to overall growth down the line. "Kerry and I are joined at the hip these days," says Gryga, who holds a dual Wharton MBA and Masters in Computer Science from the University of Pennsylvania.

Gryga is a multitasker. Her background in computer systems dovetails with her interest in fashion and design, and her venture capital chops will facilitate oversight of DreamIt operations in both geographic and fiscal progress. "The idea is an expansion of resources," she says of her dual experience in raising and managing funds. "I started in the industry in the early 90s. The Dreamit model is so compelling. You have very successful entrepreneurs in both the founders and the companies. It's almost harking back to the original days of VC."

Gryga cautions that Dreamit's accelerator model is not infinitely scalable. "The power in the model is the intensive hands on process between mentors and entrepreneurs. The focus is on expanding in a way that's high impact, not that's everywhere."

Now in its New York/Israel cycle for summer 2012, Gryga is putting her many talents to use as a mentor for Israeli Dreamit startup Bazaart. "They really had a good tech foundation in terms of proprietary technology. It's very early in the development of their product. We put in a lot of brainstorming into focus, direction and approach. Within a matter of weeks to arriving in the US, they met with the CEO of Free People and the Hearst Media CEO. They're having conversations you would never expect anyone in a pre-beta state to have."

Gryga reports that the Dreamit managing team is now sifting through around 400 applications received by the July 6 deadline for Philly's fall 2012 program. Participating companies will be announced in late July or early August and once again will be in residence at the University City Science Center.

Source: Karen Griffith Gryga, DreamIt Ventures
Writer: Sue Spolan

Are Energy Commercialization Institute's investments approaching critical mass?

Flying Kite Media Tuesday, July 17, 2012

Sometimes it's the small things that make a big difference in energy efficiency. The Energy Commercialization Institute awards grants to cleantech startups with a proven track record. Bird droppings on solar panels are a literal barrier to efficiency. Not something you think about, but it makes sense. Shu Yang, PhD., a researcher at the University of Pennsylvania and one of five recent ECI grant recipients, earned to develop a nonstick coating for photovoltaic cells.

ECI also funded Drexel profs Emin Caglan Kumbur, Ph.D and Yury Gogotsi, Ph.D for energy storage technology; Alexander Fridman, Ph.D, leading a Drexel University/Temple University team to create clean energy from biomass, coal and organic wastes; a new electrospinning/electrospraying process for energy fuel cells from Drexel's Yossef Elabd, Ph.D; and a Drexel/Penn initiative to create thin-film solar cells from Andrew Rappe, PhD. Total for the recent round was $500,000.

The ECI is funded by the State of Pennsylvania and created by a consortium that includes Ben Franklin Technology Partners of Southeastern Pennsylvania, Drexel, Penn and Penn State.

It's a new focus on commercialization, says Tony Green, PhD., Director of the ECI as well as its forbear, the Nanotechnology Institute. "The NTI model led to the ECI model which led to EEB Hub," explains Green. "The difference is that NTI is based on a platform, while the ECI is an application." Rather than focus on nanotech, the ECI mission is not about any specific technology. "The buzz phrase is alternative and clean energy."

For the first time, says Green, the ECI is now getting metrics on commercialization, licenses and jobs created through ECI grants. While the state-funded NTI has a 10-year track record, Green and company are about to release a semiannual report that credits ECI with the creation of over 50 jobs in the last two years.

"We have already accrued almost 150 intellectual property assets, applications and issued patents," says Green. "We've executed 18 licenses and options. With only 700K project funding, we've created three startups in the last year, and that number is going to grow. Universities are doing a lot better at commercializing technology. ECI projects are not technologies that are basic research. The intellectual property already exists."

Green looks to MIT and UCSD as big names in higher ed tech commercialization. "We can do the same thing, but not through a single institution. It's a consortium." The cumulative capabilities are much greater, says Green. The ECI also works with small institutions like Fox Chase Cancer Research Center and Philadelphia University, where there might be one researcher doing groundbreaking work. "We want all boats to rise," adds Green.

Source: Anthony Green, ECI
Writer: Sue Spolan

Social entrepreneurship agency Here's My Chance doubling staff, expanding to Chinatown

Flying Kite Media Tuesday, July 10, 2012

How about another new approach to fundraising? One that's exciting and fresh, with cool graphics and appealing content? That's the secret to the success of Here's My Chance, co-founded by David Gloss and Kevin Colahan. It's social entrepreneurship done right, without the guilt.

"Its a strange psychological trick," says Gloss, the CEO. "People pour their hearts and souls into the work they are doing and then feel awkward or unworthy when going out to seek financial support."

With a quickly growing team, now headquartered in Old City and expanding to offices in Chinatown, Here's My Chance removes all the negativity and creates a shining path to doing good. "We design custom campaigns for corporate brands and nonprofits that rally people around their cause." says Gloss, who brings a dual purpose background to the endeavor.

Prior to HMC, Gloss worked in venture capital and received his MBA from Temple University, but was raised by old school social entrepreneurs. Carelift International, the Philadelphia based medical relief charity, was founded by his parents in the 1970s.

While at a meditation retreat, Gloss says he was struck by the idea that he could do next generation fundraising, rallying massive digital communities using game mechanics, driving people to do good things. That was back in May 2011. Today, HMC has employees in DC, Boston and New York, with the core creative team here in Philly.

HMC is hiring, expecting to expand staff from 8 to 15 in the next year. "We're going on a hunt for graphic designers, developers, creative directors, and project managers," says Gloss. "We are building an agency with a unique philosophy."

Source: David Gloss, Here's My Chance
Writer: Sue Spolan

Uber riding steady in Philly, eyes growth here and beyond

Flying Kite Media Tuesday, July 10, 2012

Being a baller is not gender specific. Uber, the new black car service in Philadelphia, is a heck of a guy magnet (it works wonders on chicks, too). Launched here last month, Uber takes taxicabs to task, providing concierge level service for just a few dollars more. Most rides within Center City cost the $15 minimum. And it's hella sexy to pick up your date in a chauffeur driven limo.

Uber just announced tiered service here, following the lead of New York and San Francisco, two other Uber-serviced cities. If you want a standard town car, it's $15, and a swanky SUV goes for $25. In the first weeks of the service, it was the luck of the draw. Sometimes a celebrity style whip showed up, and other times it was the sedan. Now it's possible to choose.

Uber relies on a smartphone app, available for Android and iOS. Launch Uber to get a map of currently available drivers, click to order, and you'll be set for pickup. Along the way, you receive SMS updates about the location of your driver. You can set pickup for another location. One customer, according to Adria Hou, Philadelphia General Manager for Uber, sets his Uber pickup from 30th Street Station while on the Amtrak coming down from New York. Credit card information is already stored, so no cash changes hands.

Hou says Uber marketing relies solely on word of mouth, and that week over week growth here is in line with total company growth. Based in San Francisco, with a total of 60 employees and $44.5 million in venture funding, Uber provides on demand car service in 13 cities internationally, with plans to expand next to Atlanta, Denver and Dallas. Expansion in Washington, D.C., however, has proved dicey.

The main challenge is growing the customer base, says Hou. "Our core users are the tech community." From there, word spreads. Once you experience an Uber ride, it's a challenge to go back to the standard taxi experience. While the Philadelphia Parking Authority, which is in charge of the city's taxicab medallion service, may grumble, Hou says Uber is in compliance with the rules. "It's about places where it's hard to get a cab," says Hou. Locations like Fishtown and South Philly are pain points where Uber works most efficiently.

The lean three person Philadelphia team is headquartered at SeedPhilly at 1650 Arch, and will grow over time, says Hou. Uber currently operates between 50 to 100 cars, working in partnership with a variety of already existing limo services here in the city.

Source: Adria Hou, Uber
Writer: Sue Spolan

Roots of innovation planted with 15 new Philly Fellows

Flying Kite Media Tuesday, July 10, 2012

Literacy, health, poverty, and the greening of the city. It's all in a year's work for the newest recruits to Philly Fellows. Now heading into its seventh session, Philly Fellows was founded by two Haverford College grads with a dual mission: to support recent college graduates as well as urban change.

Philly Fellows just announced its newest class of 15, to begin a one year program of service to the city July 30 in cultural, educational and social-service organizations including Philadelphia Youth Network, Project HOME, Calcutta House, Fleisher Art Memorial, and The Pennsylvania Health Law Project. Co-founder Tim Ifill reports that Philly Fellows received a total of 123 applications for the 2012 class.

Each Fellow receives $12,191 for the year, health insurance,student loan forbearance, a transportation allowance and a $5,350 education award, all through the AmeriCorps*VISTA program.

They're either graduates of local colleges, primarily Bryn Mawr, Swarthmore, Haverford and the University of Pennsylvania, or they grew up in the Delaware Valley and attended schools outside the local area.

It's a real world Real World. A gentle extension of college life, each participant commits to 40 hour work weeks at a non-profit, sharing co-ed quarters with 4 to 6 others in one of three group houses located in West Philadelphia, South Philadelphia, or Northern Liberties.

"About two-thirds of our graduates end up staying in Philly, and a handful are hired by their host agencies," reports Ifill, who counts a total of 102 alums, with 16 more graduating from the 2011 program at the end of this month. Erika Slaymaker, who worked at Project HOME this year, says. "I am staying on next year to continue to implement the projects that I started as a Philly Fellow. Julia Cooper, who is a part of the incoming group of Philly Fellows, will be joining me to create an Environmental Sustainability Team at Project HOME."

The deadline for applications to next year's class is January 2013, and host agency deadline is November 2012.

Source: Tim Ifill, Erika Slaymaker, Philly Fellows
Writer: Sue Spolan

Old City interactive shop I-SITE hiring four for new international projects

Flying Kite Media Tuesday, June 19, 2012

I-SITE, the super groovy interactive agency with an international clientele, is hiring. "One project manager, one developer, one contract Drupal programmer, and also we need a contract designer for the summer. So there will be four new faces working with the team in the next few weeks," reports Ian Cross, President and CEO.

Cross, who also operates burlesque-a-go-go hot spot The Trestle Inn, says Project Manager Jessica Chappell is moving to the UK, and one of the company's programmers is going freelance. "That said, we are growing and taking on more projects. I-SITE is a seven person core team – all about open collaboration, problem solving, and coming up with innovative digital," explains Cross, who hails from the UK.

Offering graphic design, animation, app development and website management, I-SITE has several international projects in the works, including one in Iceland that deals with beverage development, and one in Africa aimed at animal conservation, according to Cross.

"We're doing more app development for smartphone and tablet," says Cross, who lists projects with Deloitte, Sprout, and the Cornell University Lab of Ornithology. "It' a nice mix of corporate and social causes. We also just launched an iPad app highlighting the housing crisis in Northern Armenia."

The company, located in an expansive space on 3rd Street in Old City, even operates an online audio program and just released MUSIC MIX VOL.14 - I've Got a Bike (You can ride it if you like). Look for Volume 15: Whiskey and Go Go mix, to be released this Thursday.

"We’ve always been boutique," says Cross, who says he's created a great team of people who are cross trained and can communicate well directly with clients. While I-SITE has has a few more or less employees over time, it has never employed over 15. "These days we're lean and mean – the way I like it," says Cross, who reports that out of the four open positions, he's already got strong candidates in mind for two.

Source: Ian Cross, I-SITE
Writer: Sue Spolan

Venturef0rth welcomes new companies, hiring office manager

Flying Kite Media Thursday, June 14, 2012

Three-month old Venturef0rth is growing fast, and announced this week that DreamIt Ventures grads Cloudmine, MetaLayer, Grassroots Unwired and SnipSnap have all taken up residency at the incubator, located in an in-between neighborhood the team has dubbed Southern Liberties. Elliot Menschik, Jesse Kramer and Jay Shah even registered the domain solib.org to help classify their spot at 8th and Callowhill, which is neither Center City nor Northern Liberties.

Opening its doors just three months ago in March 2012, Kramer notes that the endeavor is picking up momentum with the goal to enable the next big thing. Certainly, Cloudmine qualifies. From its original founding three partners, the back end mobile solutions provider has grown to nine employees, and occupies the entire eastern section of Venturef0rth.

"They had us when we came in and saw the space," says Cloudmine co-founder Brendan McCorkle. "I have to keep the engineers happy."

McCorkle says his team looked all over the city, seriously considering a standalone office in Old City that was the former home of Indy Hall. But looking forward, McCorkle knew that Cloudmine would soon outgrow that space. Also, adds McCorkle, "We offer our customers pay as you go pricing, and that's what they're doing here."

With eight companies in residence, and one already graduated, Menschik says, "We built Venturef0rth to be an inspiring place to work. It attracts certain types, and repels certain types. You can see when they walk in whom it resonates with. They either love the 14-foot ceilings or think, 'How am I going to have a conversation here?'"

Russ Oster, whose Grassroots Unwired adds mobile connectivity to door to door campaigns nationally, was the first paying tenant in March.

"We looked at all the coworking options, and realized that with Venturef0rth, you also get the wisdom of the three co-founders."

Within a week of moving in, Grassroots Unwired received a term sheet from a West Coast VC, and got great advice on handling the process. "We did close our seed round based on that term sheet," says Oster.

The company that's moved on is Lessonsmith, which has merged with Defined Clarity. Founder Dan Lopez is Venturef0rth's first alum.

Venturef0rth also announced that it's hiring. The team is in search of a killer office manager, which includes the task of keeping the refrigerator stocked with local craft beer.

Says Kramer, who comes from a marketing background, "Think about every brand that you love. There's not one thing that makes you love it. You want to identify with it because of a variety of attributes."

Source: Elliot Menschik, Jesse Kramer, Brendan McCorkle, Russ Oster, Venturef0rth
Writer: Sue Spolan

Educational strength in numbers: The School Collective connects teachers with good ideas, hiring

Flying Kite Media Tuesday, June 12, 2012

There's a lot of talk about technology and education, but most of the time, the conversation is about individual schools implementing technology. In the case of The School Collective, a social entrepreneurship startup based in Philadelphia, technology becomes a way to link and improve all schools at once.

Sebastian Stoddart, one of the co-founders, says "We originally came up with the idea at Oxford University. Alyson Goodner and I were both studying for our MBA. The education problem is bigger than just one issue. We identified an element of the education world where we can actually make a difference."

The School Collective joins teachers across schools through a website where educators can share best practices through lesson plans, materials, and instant communication. Currently there are over 1,700 members sharing nearly 21,000 documents and over 36 thousand lesson plans.

Stoddart, who remains in the UK but visits town 3 to 4 times a year, says it was Goodner's enthusiasm and energy that drew him into the project. "She's incredibly passionate. It's her one focus and one mission. From my standpoint, it's a real chance to use innovation to improve education. It's an opportunity to reshape an existing model that isn't working."

Coming from one of the most venerated learning institutions in the world doesn't hurt. "One thing you get from Oxford is a hands on teaching style," says Stoddard. "You work directly with a tutor, and there are 2 to 3 other people in the room. The difference of that model to Philadelphia education is huge. Oxford is an incredible education, and it gives you a massive desire to give that education as well."

Goodner adds, "I am not British. I was born here in Philly, and ended up at Oxford, a place where people gather to talk about global change. Here in Philadelphia we get a fairly bad rap. People say, education reform here in Philly? Good luck with that. But there has been movement. There are amazing people doing reform work in Philly."

The School Collective, says Goodner, gathers revenue via a freemium model. Teachers sign up for free or pay $5 per month to access the full functionality of the site. Organizations can also subscribe to the site using a tiered model.

"The School Collective is built to give benefit to every user on the site," says Stoddard, who compares traditional teaching tools that are brought in by the principal, but offer no benefit to the teacher, "From the beginning we wanted this to be something teachers would want to be on."

An essential key to The School Collective's success is Goodner and Stoddart's professional development package, their hands on approach to teaching teachers. During a 10-hour workshop, The School Collective shows educators take the time to visit schools in person and explain exactly how to use the tools, resulting in a 98% acceptance rate.

With this level of success, expansion is on the agenda, although it would be difficult to replicate an Oxford-educated team. "We are looking to bring on a person full time similar to what I am doing, and a full time developer on Sebastian's side to build a team in Philadelphia," says Goodner, who plans on tapping into former Teach For America participants to find the right fit.

Currently, The School Collective serves a diverse roster of Philadelphia schools, including The William Penn Charter School, Stepping Stones, and The School District of Philadelphia. The plan is to expand to include parents and students, and to extend The School Collective's reach to neighboring states.

Source: Alyson Goodner, Sebastian Stoddart, The School Collective
Writer: Sue Spolan

Philly as a model for social entrepreneurship examined as part of The New Capitalist Junto

Flying Kite Media Tuesday, June 12, 2012

Getting paid for paying it forward is the future of social change. Last Wednesday (June 6), Good Company Ventures hosted The New Capitalist Junto.

In the high-rise offices at 1650 Arch, formerly known as The Green Village, around 220 attendees gathered to consider the task of making Philadelphia a center for new capitalism. Based on the book The New Capitalist Manifesto written by Umair Haque, the business philosophy embraces sustainability, non-violence, equity and improving quality of life.

"Philadelphia has all of the infrastructure, in institutions, talent and beyond, to be a global leader in social entrepreneurship," says Technically Philly's Christopher Wink, one of the night's top rated speakers. "The intractable legacy problems we have in our big, old, industrial city, mean that this is among the most meaningful places in the world to confront the challenges that we need to solve most -- education inequality, crime, violence, drugs, poverty, joblessness and the like."

Joined by Mayor Michael Nutter and 25 local organizations from all corners of business and civic life including Robin Hood Ventures, EEB Hub and NextFab Studio, the goal, says Wink, "is to get a broad coalition and conversation happening around the region being a relevant, sensible and powerful hub for mission-minded ventures."

Good Company's Zoe Seltzer says, "It was a nice mix of engaged, yet wanting more. Venture types curious about the social stuff and social types wanting us to reach further. As long as we have this diverse group talking, we've made a good start."

The idea of the Junto originated in Philadelphia in 1727, and was defined as a club for mutual improvement. P'unk Avenue, one of the evening's participants, has hosted a monthly junto for about 2 years.

Source: Christopher Wink, Zoe Seltzer, The New Capitalist Junto
Writer: Sue Spolan

Cadence knows what time it is: Center City watch company targets specific audiences, hiring

Flying Kite Media Tuesday, June 05, 2012

"With our 4:20 and 4-Bit watches," says Vanya Buvac, founder and General Manager of Philadelphia's Cadence Watch Company. "People light up when they see them."

And that's the key to marketing an analog timepiece in a digital age, according to Buvac. "We are developing watches for particular markets." Beginning with its reddit-branded product, which sports the reddit alien on a largely black face, Cadence has always put the customer at the center of its design. "We figure out whom to develop the watch for, how to reach that person, and market test it so that when the launch comes, it's easy to publicize and market."

In the case of the 4-Bit model, Buvac knew that the audience was the Tech Crunch/Engadget crowd, so it was not much of a stretch to market via those sites, giving Engadget a bit of an exclusive to help with promotion.

Similarly, the creation of 4:20 line was very deliberate, based on conversations with reddit about strong sub-communities of redditors, one of which is people who know why 4:20 is an important time of day. Getting coverage for that watch in High Times magazine was easier than filling a pipe. "We integrate publicity with design," explains Buvac. In the first week alone, there were 800 pre-orders for the stoner-friendly watch.

Traditionally, there are two ways that people market a commodity like a watch, says Buvac: through celebrity endorsements and sponsorship of sporting events. "We didn't want to do that. We want to do product development that's going to help our audience stand out in a sophisticated way. With the 4:20 line, the style of the watch is a very subtle manifestation of belonging to that group. For people who know, it's a signal."

The micro niching strategy also helps with Cadence's recent decision to shift all sales exclusively to the internet. Cutting out retail chain distribution saves 50 to 70% on the price to the consumer, and forgoing wholesalers and exporter clearinghouses saves another 10%. "The designs bring people in the door, but the value proposition seals the deal," says Buvac, who can afford to sell watches for $60 and still make enough money to pay staff. Cadence does its own e-commerce as well, using the Magento platform. Cadence is now seeking to hire an e-commerce buyer.

"Everyone says, why do you need a watch today? But the watch industry in 2010 was $43 billion, and grew by 4%. It's been growing 4% or more for last 5 years. It's a very exciting market to be in. The opportunities are enormous. There is a misperception in the tech community that it's a dying industry, but it's not," says Buvac, who works out of The Marketplace Design Center at 2400 Market Street with four employees, and also operates a fulfillment center in Horsham.

Source: Vanya Buvac, Cadence Watch Company
Writer: Sue Spolan

QuickSee MD wins Health Startup Weekend with on-demand care platform

Flying Kite Media Tuesday, June 05, 2012

The first-ever Startup Weekend Health yielded solid business ideas, most of which addressed the gap in communication between patients and care providers. The weekend's winner, QuickSee MD, was no exception.

Helping users choose appropriate on-demand medical care, the QuickSee team was an early pick by judge Kimberly Eberbach, VP of Wellness and Community Health at Independence Blue Cross. IBX, incidentally, was one of the sponsors of the weekend, held at Venturef0rth at 8th and Callowhill.

Also on the judging panel was Philly Startup Leaders President Bob Moul, a veteran of Startup Weekend judging, who reported that more so than normal, fledgling companies were very tightly clustered and the final debate to choose the winner got intense.

QuickSee MD is an obvious choice for IBX as a potential white label solution, and the startup will take part in the upcoming IBX Game Changers Challenge. QuickSee MD has many parallels to iTriage, a Denver-based startup formed in 2008, and purchased by Aetna. QuickSee also won the honor of audience favorite, as determined by the decibel level of cheers on an iPhone app. QuickSee has set up a twitter account but has not yet tweeted, and has no active website as of this writing.

"There is almost a religious feeling here," said Jarrett Bauer, CEO of Basic Health, a soon to be launched startup. This was Bauer's first Startup Weekend. While he ultimately decided to remain a spectator, he was impressed with the fervor of the teams.

Second place went to HealthHereNow, a smartphone app that sends health oriented location based alerts, and Food Mood, an easy way to log mood before and after eating, took third. A total of 85 attendees teamed up to present ideas for 12 health care-related startups.

Other standouts included Stump The MD, a social website to crowdsource medical education with parallels to the legal education platform ApprenNet (out of Drexel Law); Beverage Buddy, aimed at curbing sugary drink intake and obesity, and CareProsper, which incentivizes patient data sharing.

On a related note, Venturef0rth continues to increase its ranks, and will soon announce the arrival of several recently funded, high-profile startups.

Source: Bob Moul, Elliot Menschik, Jarrett Bauer, Startup Weekend Health Philadelphia
Writer: Sue Spolan

Beer pong your way to an employer's heart at UNCUBED at World Cafe Live on June 21

Flying Kite Media Tuesday, June 05, 2012

Looking for work is about to get way cooler, thanks to UNCUBED. "Everyone likes to have a good time, and everyone hates job fairs," says Tarek Pertew, UNCUBED organizer and co-founder of Wakefield, a media company that's producing the event which takes place June 21 from 11 am to 4 pm at World Cafe Live in University City.

"UNCUBED is something everyone can enjoy, with music and drinks. No one wears suits, and companies are not going to have a barrier to interaction with candidates. It's a different mindset, where people can interact on a more realistic level. It's what startups want. Their approach to culture is significantly different from large companies."

Targeting the fast growing world of tech entrepreneurs, Philly UNCUBED is an expansion from the first UNCUBED which took place in Manhattan in April 2012 and drew tech luminaries like Tumblr and Spotify, not to mention 1100 attendees vying for jobs at 85 companies.

Here in Philly, AppRenaissance, Zonoff, Monetate, RJ Metrics and Leadnomics will join dozens of companies for music, an open bar, food and games. And of course, to find employees.

UNCUBED is a production of Wakefield, which sends out a daily email on startups: think Daily Candy for business, says Pertew, who comes from a background in fashion retailing.

Wakefield plans on taking UNCUBED to more cities in the future, but chose the vibrant tech scene in Philadelphia for its initial expansion.

Source: Tarek Pertew, UNCUBED
Writer: Sue Spolan

Largest show in festival history announced for 16th annual Live Arts celebration

Tuesday, May 22, 2012

With six world premieres and two U.S. premieres set for the Philadelphia Live Arts Festival, which announced the lineup for its 16th annual edition on Monday, there will be plenty of cutting-edge dance, theater, music, visual and interdisciplinary works by renowned contemporary artists. It will also feature the largest work in Live Arts Festival history with Sylvain Emard Danse's Le Grand Continental, which will feature 200-plus dancers on the Benjamin Franklin Parkway and go down as the largest presentation of its kind in the world.

The Parkway will also host interactive public art from Montreal-based new media artist Rafael Lozano-Hemmer. Montreal will also be represented by urban circus 7 Fingers. Philadelphia's leading contemporary art-makers are in the mix as well, including Pig Iron Theatre Company, Headlong Dance Theater, Brian Sanders' JUNK and Lucidity Suitacase Intercontinental.

"Our mission to present artistic voices from around the world alongside Philadelphia's best and brightest talent continues with our 2012 programming," says producing director Nick Stuccio in a news release.

Other noteworthy performances include the only American presentation of Australia-based Back to Back Theatre's FOOD COURT, a centerpiece production that confronts bullying and body image, and New York's Elevator Repair Service and Young Jean Lee Theater Company.

The Festival runs Sept. 7-22. Tickets go on sale in mid-June and are priced between $10-$30. Discounts available to those age 25 and under and for Festival Members. A full schedule with Festival events, and performance dates, times and locations will be released shortly. PNC Arts Alive is the presenting sponsor for the 2012 edition.

Source: Carolyn Huckabay, Canary Promotions
Writer: Joe Petrucci

King of Prussia's LiftDNA doubling staff following recent acquisition

Flying Kite Media Tuesday, May 22, 2012

Here's something you may not know: When you click on a website, ads you see are often the result of a real time auction. It's an outrageously fast paced auction, where bidding takes place within 300 milliseconds.

LiftDNA, based in King of Prussia, is in the business of managing online publications that derive revenue from these advertisements, and the company is growing very fast. "We manage 80 to 90 percent of their revenue," says Dan Lawton, Senior Vice President of Operations. "The goal is that we allow them to focus on publishing, and we take care of field management and the technical concerns of an advertising operations department."

A typical LiftDNA client gets over a hundred million impressions per month, says Lawton, and in total, the company serves well over 20 billion monthly impressions internationally. "Every millisecond counts when talking about scale and volume. If the ad doesn't load fast enough, that creates revenue loss."

Try this: go to Philly.com on two different browsers. First use Internet Explorer, and then go to the same site on another browser, like Google Chrome or Firefox. You will likely see entirely different ads. Your eyeballs were purchased in nanoseconds, based on cookies and other stored information. It's not something the consumer realizes or considers. "It's definitely the wizard behind the curtain kind of stuff," quips Lawton.

LiftDNA was recently acquired by Los Angeles based OpenX for an undisclosed sum comprised of stock and cash. On the heels of that acquisition, LiftDNA is planning on doubling staff in the next few months, going from over 20 to nearly 40 employees. The majority of hires will be in operations, says Lawton, plus a handful of developers and administrative support staff.

LiftDNA is going up against the giant of ad servers. "Google has taken over the entire ad ecosystem. They own Double Click Ad Exchange and AdSense, but they are advertiser focused.

We write code against Google to benefit the publisher," says Lawton. "There's nothing for free in this world. The only way the cost of free content is justified is to have effective ads on a site. Without ads, the content goes away."

The next big opportunity in online advertising will be mobile, says Lawton, who predicts we will see major changes in the coming months as real time placement jumps from desktop to handheld. "Mobile devices are outpacing PCs for the first time. There's a huge global impact. The reach is huge, and the dollars are going to follow that audience."

Source: Dan Lawton, LiftDNA
Writer: Sue Spolan

Malvern's ReadySetWork hiring on heels of expanded scheduling platform, acquisition

Flying Kite Media Tuesday, May 08, 2012

ReadySetWork has served tens of thousands. While it all began with a sandwich franchise, co-founders Joel Frisch and Jacob Dreyfuss are in the business of serving those who serve. The company is hiring ASP.NET MVC developers, mobile developers and business development experts, on the heels of an acquisition for an undisclosed amount by national payroll solutions provider PrimePay.

ReadySetWork was created to schedule shift workers, first in the restaurant industry, and now branching out to any vertical that employs hourly, on-demand labor. Frisch and Dreyfuss first got the idea for the company when they owned several Pita Pit franchises, and developed the technology to fix a major pain point that had previously been a pencil and paper solution. "The whole pitch of our product is taking the schedule off the back wall and bringing it to life," says Frisch.

The RSW suite is a set of web and mobile tools that allow managers to schedule workers online, but also allow employees to tell bosses when they are available. "When employees have more access with ReadySetWork, they feel more a part of the process. Accountability and morale are higher," says Frisch.

The acquisition does not affect the management team or the location of company, which remains in Malvern. Frisch says the company's national client base has been built up through distribution channels, not one-by-one sales, and PrimePay is now offering a co-branded version of ReadySetWork.

Frisch reports that the company now schedules hospitality, healthcare, and recreation staff, and is moving into the rapidly growing on demand workforce that includes home health care, catering and security. "A tool like ReadySetWork is situated perfectly for that change." Look for a new RSW mobile app, to be launched this summer. By the way, RSW has lots of branded merchandise for sale, including a clock.

Source: Joel Frisch, ReadySetWork
Writer: Sue Spolan