West Philadelphia : Innovation + Job News

University of Pennsylvania's educational and research internet 2 network MAGPI wants to take Philly's teachers on a trip around the world. From Mexican dance teams to Canadian biology experts to shark researchers in Florida, its hard to believe all these educational programs will fit under one tent. Luckily for attendees of MAGPI's first Content Provider Carnival on Wednesday, these exhibits are all online, streaming and coming live to teachers, students and researchers looking to bring long-distance learning to Philadelphia's classrooms.

"This carnival comes at a unique junction where school budgets are constrained and a lot of the things that are being cut for students are those extracurricular activities or those field trip opportunities and a virtual field trip is a cost-effective way of providing those experiences to students," says MAGPI Manager of Educational Services Heather Weisse Walsh. "Now I am by no means suggesting that it takes the place of a student actually visiting a museum but if that is not a possibility, especially if you have a rural school district that can't get to a metropolitan area very quickly, it's a wonderful alternative."

By bringing 22 webstreams online at the same time, the Content Provider Carnival allows virtual field trip organizers the chance to present to teachers who may not otherwise have time to seek out these educational portals. Besides showcasing unique experiences like swimming with sharks or working as a lumberjack, students will be able to ask questions to presenters and engage with these experiences in real time, bringing them a worldly perspective to students no matter where they live.

"We are going to actually simulcast not just the field trip but a class engaging with it," says Weisse Walsh. "That is so important because teachers have so many different competing priorities right now that doing something new can be scary. This is a way for them to see it in action."

Source: Heather Weisse Walsh, MAGPI
Writer: John Steele

When software developer Andrew Kortina was living in New York, friend and former University of Pennsylvania roommate Iqram Magdon-Ismail often visited him. But when Magdon-Ismail forgot his wallet one weekend, he borrowed a few bucks from Kortina. Magdon-Ismail promptly repaid using a check but with normal banking delays, it took Kortina a week to get his money back. That's when the pair decided there had to be a better way.

They created Venmo, a bill-pay service where users can link a credit card or bank account to make instant payments to friends from the comfort of their mobile device. The service is free and, Kortina says, it will remain free. The company will charge merchants--like several coffee shops in Philadelphia and restaurants in New York--to accept the service. Founded in 2009, Venmo has already put its founders in Inc. Magazine's 30 Under 30. But its creators admit it's still a work in progress, adding features and refining the platform for iPhone and Android markets. The company looks to add three new positions in the next six months to help make Venmo a household name.

"We are always looking to make the site work better," says Kortina. "Any time we meet someone who is really smart and excited about Venmo, we want to hire them."

More than just a bill-pay service, Kortina and Magdon-Ismail see Venmo as a social network; a way to show friends where you have been and what you've been up to. By targeting merchants instead of consumers, Venmo hopes to increase publicity both for their service and for the merchants who use it through Facebook and Twitter connectivity. Forgetting your wallet has never been so much fun.

"We encourage users to make their payments public," says Kortina. "Most of the time, when you are exchanging money with a friend, you are doing something fun like going to a bar or restaurant, going on a ski trip, going to a baseball game, usually something your friends might want to know about."

Source: Andrew Kortina, Venmo
Writer: John Steele

From mud thatch to clay tile, roofing materials are about as varied as the houses underneath them. But with a $1 million grant from the U.S. Department of Energy, St. Joseph's University students will test the limits of green roofing materials, trying out everything from gravel to plastic-based fabric to recycled sneaker rubber. By building an expansive green roof on the deck of the University's Science Center, St. Joes associate dean of Natural Science, Math and Computer Science Mike McCann will monitor the drainage of four different green roof sections to see which performs best.

"A big goal with the green roof project is public dissemination," says McCann. "What we want to do is be able to tell anyone who is looking to do a green roof in this area of the country 'here is some performance data that might help guide your design.' "

This grant will also fund a study of switchgrass cultivation. Widely thought to be an excellent source of biofuels, switchgrass growth may be impacted by climate change. Through university study and field research at National Science Foundation Long Term Ecological Research site Konza Prairie, near Manhattan, Kan. students will examine the effects of changes in precipitation, temperature, and carbon dioxide on the growth of switchgrass to see if it may one day become a sustainable fuel source. McCann and the St. Joe's brass hope these projects will help formally establish their proposed Institute for Environmental Stewardship.

"We expect development communities to be very interested as well as people looking at global climate change impacts," says McCann. "But this grant is going to support undergraduate and graduate students engaged in these projects. We are not doing this to train switchgrass researchers. We are doing this to train sustainable researchers to do all sorts of jobs."

Source: Mike McCann, St. Joseph's University
Writer: John Steele

It's the curse of the middle child: your older sister's worn out jean jacket that went out of style two years before she bought it is now the only thing you have for the first day of school. Hand-me-downs can make your closet look like the wardrobe trailer for a John Hughes movie. But a new service from Penn's Wharton School of Business ensures that your kids won't suffer like you did.

It's called Drop Swop, a children's clothing trade-in service that allows parents to trade in their child's unwanted or outgrown clothes for points that can be put toward a growing online collection of gently used clothing cast-offs. A simple concept could have only come from experience and founder Marcus Hathaway says his inspiration came a little over a year ago after moving from California to attend Wharton.

"At that time, my son was growing, going through his clothes so we had piles of clothes that we just ended up storing in his room," says Hathaway. "We kept buying more clothes and storing clothes and he didn't even have a chance to wear most of the stuff."

Like the clothes that have become its specialty, rapid growth caused Drop Swop to outgrow its original location at the University of Pennsylvania. Today, parents can find Drop Swop bins at Turning Points for Children in Center City and at the Caring People Alliance at the West Philadelphia Community Center as well as Penn's Family Resource Center in University City. As the word spreads, Hathaway hopes to add more facilities and staff to fill them in the coming year.

"When we talked to our friends and members of our family, we recognized that ours was a shared experience," says Hathaway. "Drop Swop was a way to interact and help parents get the most out of their kids' clothes."

Source: Marcus Hathaway, Drop Swop
Writer: John Steele

When most people strap on a helmet and hit the road on a bike, they are probably not thinking about carbon tonnage or sustainable energy credits. But with each pedal push, cyclists are putting a dent in Philadelphia's carbon footprint. And University City bike sharing consultants CityRyde want you to know how much your morning ride is effecting the planet.

Creating a personalized version of the carbon metering software they have in city-wide bike sharing programs from Paris to Portland, CityRyde introduced a new mobile application this week helping bikers and walkers monitor their carbon savings and see how much their car is polluting.  The company is beta testing on Android phones with hopes to expand to Blackberry and iPhone in the next month and is working on adding public transit to the application.

Twenty-five percent of the world's carbon emissions come from daily transportation.

"Knowledge is really power," says CityRyde CEO Tim Ericson. "I don't think anyone really understands the impact of their daily activities."

Through corporate partnerships, Ericson and his team hope to offer incentives for people to reduce their carbon emissions. Using increasingly comprehensive mapping software, CityRyde can examine a user's location, route and rate of speed to determine what mode of transportation a rider is using to keep things honest, holding sustainable to a higher standard and making it worth your while in the process.

"A perfect example would be (all-natural foods maker) Cliff Bar or one of those type of companies offering product samples or other incentives in exchange for those carbon credits, essentially giving them a marketing piece and a PR piece combined into one package," says Ericson.

Source: Tim Ericson, CityRyde
Writer: John Steele 

It's one of life's great mysteries: you can travel to a thousand cities and eat at a hundred fancy restaurants and drink a dozen craft beers at each of the bars along the way. But a meal never tastes as good as one at your favorite neighborhood haunt. And according to Philadelphia's sustainability leaders, this phenomenon is not just good for your appetite, it can be good for your neighborhood and your city as well.

Based on a concept created by the William Penn Foundation, partners from the Sustainable Business Network, Azavea and NPower created Common Space, a new mapping platform that creates a network of neighborhood establishments within a certain walkable, bikeable or busable distance to help residents support local business.

"The really cool thing is, I can map my friend's common space as well as my own," says SBN Executive Director Leanne Krueger-Braneky. "So if I am leaving from my office in Center City and meeting my husband who is coming from our house in West Philadelphia, he could say he is going to bike for 15 minutes and I could say I was going to walk for 20 minutes and Common Space will map the area where we would be able to meet up and map local culture events and businesses in that field."

Partnering with tastemakers like UWISHUNU and Yelp, Common Space shows you the best spots in your transit area, allowing you the most sustainable way possible to hit your next favorite haunt. After their trial run, organizers hope to partner with citywide festivals and cultural events like LiveArts and Philly Beer Week.

"Sustainability was one of the values William Penn outlined, which is why they wanted to partner with us," Krueger-Braneky says. "Because the application does encourage walking, biking, and public transit, it's a way of showing what's going on in the city while encouraging alternative transit."

Source: Leanne Krueger-Braneky, SBN
Writer: John Steele

Restaurant Week returned to Center City this week, bringing $35 prix fixe menus to downtown's hottest restaurants. Well, at least the hottest restaurants within a 20-block radius of City Hall. But for the restaurants that don't claim a Center City zip code, there's Philly's Neighborhood Food Week, an outlier's answer to Restaurant Week, offering access to some of the best food in town, just a bit out of town.

Neighborhood Food Week is the brainchild of Charisse McGilll, veteran event planner with Philadelphia conference organizers Ardent Management. As the economy slowed last year, so did the conference game, and McGill began hearing from restaurants looking to compete with Restaurant Week.

"This event will bring exposure to neighborhoods that have been overlooked as dining destinations," says McGill. "At first, we heard from restaurants near Penn's Landing and Roxborough, and we looked into doing events in each of those neighborhoods. But we thought it might not have the impact we wanted. So we included all the neighborhoods outlying Philadelphia to see how far we could get."

The Second Annual restaurant week has added new neighborhoods, new restaurants and new tastes, all of which will be on display when Neighborhood Food Week kicks off October 10. With many prix fixe menus coming in cheaper than Restaurant Week, Neighborhood Food Week participants can sample fare from City Avenue, Ogontz Avenue or East Passyunk. They will try tapas in NoLibs or Thai food in Manayunk or Italian food in Darby. Expanding horizons never tasted so good.

"Last year, we had five neighborhoods participating and, with the success of last year, we have nine neighborhoods participating this year," says McGill. "I am excited to return to Blue Bananas on South Street for their four course menu for $30. Also Mango Moon, a Thai restaurant in Manayunk is doing three courses for $20. I shop by price so I am looking forward to the event myself."

Source: Charisse McGill, Ardent Management
Writer: John Steele

From the LOVE statue to the Mural Arts Program to Market Street's massive Clothespin, Philadelphia has its share of big, urban art projects. But there is more to creating the next big movement in urban arts than making the largest painting or sculpture. So the John S. and James L. Knight Foundation launched the Knight Arts Challenge, a search looking for urban projects to change the artistic landscape of American cities for the better. Started in Miami, Knight Arts brings it's challenge to Philadelphia this fall.

"We are coming to Philadelphia and it would be presumptuous of us to say that we know just what you need in the arts," says Knight Arts VP Dennis Scholl. "So instead of saying that, we're saying we don't know what Philadelphia's next art idea is and we need you to tell us. It's not about large institutions only getting grants, people who have been in the arts forever only getting grants. It's open to everybody in the community."

After three successful years in Miami, the Knight Arts Challenge has spawned poetry collectives and arts education centers and jazz festivals. Philadelphia's challenge, a three-year, $9 million initiative, will provide new funding for established arts institutions, independent artists, businesses, service organizations and anyone else with a great idea and a plan to execute it. The challenge kicks off October 5 with a cocktail reception, where interested artists can find out how they can contribute to Philadelphia's artistic future.

"Philadelphia has two important things going for it: it has incredible, world-class cultural assets," says Scholl. "But in addition to that, Philadelphia has an incredibly hot, steadily rising art scene, with collectives and up-and-coming performance arts groups. And that is really why we were drawn to Philadelphia, because it's kinda happening, frankly."

Source: Dennis Scholl, Knight Arts
Writer: John Steele

Philadelphians know SEPTA's Market-Frankford El as the Blue Line. But a new pilot program, which stores leftover power from the subway's regenerative braking system in a massive battery, would make the Blue Line a little greener, and provide SEPTA some much-needed capital.

Earlier this month, SEPTA and Conshohocken smart-grid firm Viridity Energy announced receipt of $900,000 from the Pennsylvania Energy Development Authority to install a massive storage battery--about the size of a cement truck--at SEPTA's Kensington electrical substation. The current regenerative braking system transmits electricity, collected as trains enter stations, to other electric vehicles. But if no other vehicles are in range, the electricity is lost. The battery, capable of storing up to a megawatt of electricity, would siphon energy to be resold to the power grid. Viridity estimates that this one battery will generate $500,000 a year in clean, green profit. SEPTA has already applied for new funding to install these battery systems at all 33 substations across their service area.

"With this technology, SEPTA can be very strategic with their power; when they are using it, when they are storing it and when they are selling it back into the grid," says Viridity Director of Business Development Laurie Actman. "At peak periods, the grid is willing to pay premium prices for sources of reliable load."

Since 2008, SEPTA has struggled to execute capital improvements to its transit infrastructure. Most recently, a proposed switch to SmartCards has drawn scrutiny from city media and transit bloggers. When Governor Ed Rendell made a play to turn state thoroughfare I-80 into a federal toll road, he promised a chunk of the resulting revenue to SEPTA. Since Rendell's proposal was defeated, SEPTA has been looking for other ways to fund improvements, from fare hikes to advertising on the sides of trains. The battery system technology could be the answer they have been looking for that will finally bring the Philadelphia subway into the 21st century.

"As we all know, SEPTA has always had a constrained budget and not enough money to invest in its infrastructure," says Actman. "For so long, SEPTA's infrastructure, that was built nearly a century ago, has been a liability. We are turning that into an opportunity."

Source: Laurie Actman, Viridity Energy
Writer: John Steele

Studies in recent years have revealed that while Philadelphia welcomes up to 50,000 freshman to its colleges and universities every year, less than half remained in the region after graduation. That statistic, in part, is what motivates Young Involved Philadelphia, a comprehensive network of young professionals and student groups producing advocacy campaigns and social events to make Philly a better place to live.

This week, the group opens the State of Young Philly: Imagining Philly's Future summit, a massive, two-week event hosting over 30 partnering organizations for speeches, roundtable discussions and brainstorming sessions to make Philadelphia a more attractive place for young people. The summit will focus on four key areas--Community Engagement and Volunteerism, Government and Leadership, Business and Entrepreneurship, and Arts and Culture--in an effort to "engage, educate and empower" young Philadelphia.

"For the first time since the '50s, the city is gaining population, and although we don't have the newest census data yet, we would venture a guess that this growth is due partly to an increasingly vibrant youth culture," says YIP board chair Claire Robertson-Kraft.

With speakers as varied as former Mayor John Street and the Mural Arts Program's Jane Golden, the summit hopes to gain a wide-reaching perspective that can be gleaned into an agenda ranking priorities and creating concrete deliverables. This agenda will inform an ongoing blog and will serve as YIP's action plan for the coming year. YIP hopes to make the summit an annual event, creating a constant barometer on youth culture in Philadelphia.

"The most important thing we hope people take away from the event is a sense of empowerment," says Robertson-Kraft. "As young Philadelphians, we should be organizing, demonstrating our ability to contribute to the debate, and doing more to ensure our voices are heard."

Source: Claire Robertson-Kraft, Young Involved Philadelphia
Writer: John Steele