Merchantville, NJ : Innovation + Job News

There's a whole lot of hiring going on in Zone 7. Lest you think you've slipped into a science fiction world, Fresh From Zone 7 is the name of a fast growing company that's, well, all about growing. Founded in 2008 by Mikey Azzara, the Cranbury, N.J.-based farm-to-table distributor serving Pennsylvania and New Jersey has doubled in sales every year.

Right now, there are five job openings for energetic people who are committed to providing local food to local eaters: sales, warehouse crew, warehouse crew leader, drivers (multiple) and a sales team intern. While the positions are primarily part time, the right candidate could combine several to create a full time gig. Currently there are 9 people on staff, and the new hires would represent about a fifty percent increase. The company began with just two employees in 2008.

Azzara reports that each week of the 2011 season, Zone 7 has been adding deliveries at an almost explosive rate and at this point is maxed out in terms of staffing.

"On Tuesday, Wednesday and Thursday, all three of our trucks are out," says Azzara of the fleet that picks up from all over New Jersey and Pennsylvania, delivering to over 80 establishments, including The Farm and Fisherman, Southwark, Garces Trading Company, Weaver's Way, Greensgrow and the Fair Food Farmstand in Philadelphia. The New Jersey territory stretches from Atlantic City to West New York, NJ.

The 40 farms that supply Zone 7 include Blooming Glen, Jah's Creation Organic, Griggstown Farm Market, and Branch Creek, where the original seed for Zone 7 was planted.

Azzara had been working for the Northeast Organic Farming Association of New Jersey for five years when he sat down at the table of Mark and Judy Dornstreich, pioneers of the local food movement and founders of Branch Creek Farm, which has been growing and delivering organic produce to Philadelphia restaurants since the 1970s. "They supplied me with the truck, the name and the idea," says Azzara.

Zone 7, named for the USDA Hardiness Zone in which we live, is a 52-week-a-year operation, says Azzara, and its busiest months, surprisingly, are November and December. "Our time to catch our breath is January, February and March." Starting in April, asparagus and swiss chard are the first crops to harvest.

Source: Mikey Azzara, Zone 7
Writer: Sue Spolan

As America races to maintain standing in the global economy, industry clusters have been touted as a key strategy for technological innovation. While Silicon Valley and North Carolina's Research Triangle are held as bright spots where higher education meets high tech, few innovation clusters are successful. A recent column in the Washington Post dubbed government funded industry clusters "the modern day snake oil," doomed to fail.

At the third annual Regional Affinity Incubation Network (RAIN) meeting, held last week at the University City Science Center, David Finegold, Dean of Rutgers' School of Management and Labor Relations, responded. "A lot of efforts haven't panned out, but industry clusters are not without hope." He explained that early efforts were "real estate plays." What sets the tri-state region apart is the ability to build from that which is distinctive about this area, said Finegold, rather than starting from scratch and hoping that if it's built, innovation will come.

New Jersey, in particular, has nowhere to go but up, having ranked last in 2010 in U.S. job creation. While traditionally the state was a leader in biopharma and telecommunications, these industries made up a large-firm culture, and it's now time to build diverse networks, according to Finegold.

The University City District in Philadelphia is a 2.5 square mile powerhouse of commercial and institutional vitality, employing 70,000 people, according to UCD president Matthew Bergheiser. Forty percent of NIH funding in Pennsylvania is granted to projects within the boundaries of University City, and the Science Center has long been a fertile startup breeding ground that encourages organic growth, rather than superimposing ideas of innovation on an otherwise bereft area.

In Delaware, by contrast, plans are underway to convert Newark's former Chrysler assembly plant into an 250 acre innovation hub complete with living and working space, with an existing rail station to encourage commuters, and the potential to create collaboration across state lines, according to David Weir, PhD, Director of the Office of the Economic Innovation & Partnerships at the University of Delaware.

With a continued soft real estate market, Finegold offers that the way out of the recession is through leveraging human capabilities and university facilities. "We already have a great talent base here," said Finegold of efforts in Pennsylvania, New Jersey and Delaware, which he terms one of the most diverse regions on the planet.

RAIN is a regional network of over 40 research parks, incubators and support organizations located in the tri-state area.

Source: David Finegold, Matthew Bergheiser, David Weir, RAIN
Writer: Sue Spolan

PHOTO:

Former Chrysler Assembly Plant in Newark DE

Being at an awards dinner with cable giants like Showtime and Starz was a thrill for the self-professed TV junkies at Cherry Hill's t-commerce solution company icueTV. But standing next to them on the podium as finalists for the same award took this gratification to a new level.

At the New Orleans, LA banquet this week, icueTV was announced as a finalist for Cable and Telecommunications Association for Marketing (CTAM)'s "Get Interactive" Awards. icueTV creates a sales portal for advertisers to connect directly with TV viewers as they watch. Watching Shark Week on Discovery? You can buy the DVDs right from your remote. icueTV has been steadily expanding, now represented within the six largest cable providers in the nation. But even with great traction, this is still a new technology and icue hopes this award signals recognition from the cable television industry that it's time to make a move.

"For years, people have thought about using the TV remote to buy products," says icueTV VP of Business Development Ralph Nieves. "We feel that this award signals that t-commerce is an idea who's time has come."

Starting out in political polling and other on-screen data tracking applications, icueTV developed a platform that expedites the purchase process, integrating a PayPal account, e-mail connectivity and one-touch purchasing. And while this is still an emerging technology, no one told icueTV. They have already begun hiring engineers tasked with finding new applications and clients as if this platform was old news. The company hopes this award will cement them as an industry leader as its technology becomes standard in digital sales and marketing.

"Our customers know who we are but to become certified and vetted took us four years," says Nieves. "We are not arrogant enough to think competition doesn't exist already but we are confident that no cable labs are examining commerce applications in the way we are."

Source: Ralph Nieves, icueTV
Writer: John Steele

It's one of life's great mysteries: you can travel to a thousand cities and eat at a hundred fancy restaurants and drink a dozen craft beers at each of the bars along the way. But a meal never tastes as good as one at your favorite neighborhood haunt. And according to Philadelphia's sustainability leaders, this phenomenon is not just good for your appetite, it can be good for your neighborhood and your city as well.

Based on a concept created by the William Penn Foundation, partners from the Sustainable Business Network, Azavea and NPower created Common Space, a new mapping platform that creates a network of neighborhood establishments within a certain walkable, bikeable or busable distance to help residents support local business.

"The really cool thing is, I can map my friend's common space as well as my own," says SBN Executive Director Leanne Krueger-Braneky. "So if I am leaving from my office in Center City and meeting my husband who is coming from our house in West Philadelphia, he could say he is going to bike for 15 minutes and I could say I was going to walk for 20 minutes and Common Space will map the area where we would be able to meet up and map local culture events and businesses in that field."

Partnering with tastemakers like UWISHUNU and Yelp, Common Space shows you the best spots in your transit area, allowing you the most sustainable way possible to hit your next favorite haunt. After their trial run, organizers hope to partner with citywide festivals and cultural events like LiveArts and Philly Beer Week.

"Sustainability was one of the values William Penn outlined, which is why they wanted to partner with us," Krueger-Braneky says. "Because the application does encourage walking, biking, and public transit, it's a way of showing what's going on in the city while encouraging alternative transit."

Source: Leanne Krueger-Braneky, SBN
Writer: John Steele