Wayne : Innovation + Job News

Soon Flying Kite will be landing in the Southwest Philadelphia neighborhood of Kingsessing for our On the Ground program, and we’re starting things off by connecting with a publication that’s been on the ground there for a long time: since 1946, to be exact.

The Southwest Globe Times was the inaugural publication of Joseph Bartash's Bartash Printing (a company legacy that continues in Southwest Philly today thanks to Bartash’s son-in-law Sidney Simon and Simon’s son Michael).

From the beginning, the Globe Times focused determinedly on disseminating good news throughout the community. It hit a peak circulation of about 30,000 homes in the 1950s. Bartash, who went on to publish several other community papers, retained the Globe Times for the longest. He ceased publishing it in 2002 and died in 2007 at the age of 93.

"There was a two-year hiatus while various people in the community tried to start it up again," says Ted Behr, a Southwest Community Development Corporation volunteer who manages the Globe Times’s new incarnation. In 2004, Bartash agreed to sell the name to the CDC on the merits of "their unique characteristics as a nonprofit working within the community for its general well-being."

The paper re-appeared in 2005; to this day, Bartash is listed on the masthead as publisher emeritus. The Globe comes out in print and online on the first and third Friday of every month.

"We characterize ourselves as the good news newspaper because we try to only publish the positive activities of people," explains Behr. Southwest Philly "has more than its share of negative [news]. We counterbalance that with stories about people and groups doing things to improve the quality of life here."

Behr is a North Jersey native who moved to Wayne in 1971 after an international career in the pharmaceutical business that also included 16 years of teaching business courses at Eastern University and Beijing University.

He’s a member of Wayne Presbyterian Church and its non-profit community service arm CityLights, which partners with groups in Southwest Philadelphia, and that’s how he began working with Southwest CDC.

"I see my work with the paper as a calling," he says. Globe Times stories typically focus on figures like effective block captains, "outstanding teachers," and neighborhood leaders.

Block captains are integral to the paper’s circulation: For the last four years, they’ve volunteered for door-to-door delivery of about half the paper’s print copies. Other copies are picked up by the public at locations like the ShopRite grocery store in Eastwick -- it's the paper’s largest distribution point, with over 700 copies departing the rack there.

Even in 2016, a hyperlocal print paper is important, argues Behr. When the newspaper re-launched a decade ago, fewer than 15 percent of Southwest Philly homes had internet access. Today, he estimates that percentage has doubled, but there’s still a massive digital divide for many residents.

Southwest CDC is currently working with the 12th Police District and the Philadelphia More Beautiful Committee to increase circulation and delivery of the paper. The publication is partly supported by ads from local businesses, but still operates at a loss of about 20 percent a year, a gap that donors at Wayne Presbyterian fill.

"We like to feel that our readers take ownership of ideas behind the paper," says Behr. "There are good people working in Southwest Philadelphia to make the community better. Dedicated public servants; dedicated people from block to block. We feel that’s what life is all about… We believe that our young people and our elderly people need a positive vision for the future."

Writer: Alaina Mabaso
Source: Ted Behr, the Southwest Globe Times

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On the Ground is made possible by the Knight Foundation, an organization that supports transformational ideas, promotes quality journalism, advances media innovation, engages communities and fosters the arts. The foundation believes that democracy thrives when people and communities are informed and engaged. For more, visit knightfoundation.org.

Lancaster entrepreneur Charlie Crystle, whose food products are finding an enthusiastic audience in Greater Philadelphia, has a specific philosophy on the trouble with America’s economy.

According to the Lancaster Food Company CEO, what we need is "an effort to make jobs that meet people where they are, rather than where we want them to be." Politicians and civic leaders talk a lot about job training, but especially in a city like Lancaster -- which has a 30 percent poverty rate -- this falls short. Focusing on job training programs rather than immediately accessible jobs "continues to push the responsibility for unemployment onto the unemployed…if we don’t do something to meet them halfway, or all the way, [they] will never have decent employment," he argues.

Hiring people in poverty with a good living wage is a part of his company's mission. Crystle founded the company alongside his childhood friend Craig Lauer, who serves as chief product officer, in 2014. After launching and then exiting two software startups, living coast-to-coast and working in Central America with a program for street kids, Crystle felt a strong desire to create a company at home with a social as well as an economic impact.

Lancaster Food Company specializes in organic and sustainably sourced breads, spreads, salsas and jams, including sandwich rye and cinnamon raisin swirl bread, sunflower seed spreads, and limited-edition small-batch toppings from locally grown ingredients such as golden orange tomato salsa and organic strawberry jam. A Lancaster Heritage Grain bread is also on the way this fall.

While their products are handmade, Crystle insists Lancaster Food Company is already a scalable business -- their target market ranges from Washington, D.C., to the New York metro area, with a large presence in Philly. Currently, you can find their products at Mariposa and Weavers Way food co-ops, Reading Terminal Market, area Shop-Rites and the Lancaster Farm Fresh CSA. They just closed an exciting deal with five Wegman’s stores in Southeastern PA, and have their sights set on Whole Foods; look for their products on the shelves of a location in Wayne soon.

That increased reach means more room to advance the company’s social philosophy: hiring people in poverty struggling to find jobs. The company was launched with "a demand for jobs that require relatively low skills, and could meet people where they are in terms of their education, work history or legal background," explains Crystle, something that was difficult to achieve with his prior work in tech startups. "We’re trying to scale so that we can hire hundreds of people, not dozens."

He’s also adamant about the value of supporting local businesses and enjoys being able to tap into the vibrant agriculture of the Lancaster area.

"Every dollar that we spend locally has…three times the impact on our local economy" as money spent on goods from corporations in faraway states, he explains. That adds up to a business as committed to combating poverty as it is to pleasing customers.

Writer: Alaina Mabaso
Source: Charlie Crystle, Lancaster Food Company
 

Once upon a time, we humans were content to sail ships across oceans with nothing but the sun and stars to figure out where we were, but things are a little different today. Chet Dagit, founder and managing director of the Radnor-based RTP Holdings, says that nowadays, satellite GPS can help us locate ourselves on this round earth within three meters of a given spot, but for a lot of industries, even that’s not enough.

"Micro-location solutions" is what RTP has been working on since its genesis three years ago; the company now has one year of operations under its belt. The technology is also called "augmented GPS"  -- it works with the help of a radio tower on the ground. On a large outdoor site such as a golf-course, plugged-in users can locate themselves to within a single meter with the help of a map in the cloud.

This technology is crucial for the modern aviation and maritime industries, says Dagit, but RTP is also helping to develop the next wave of micro-location: GPS that works through a specialized app indoors, helping users navigate their way through large buildings and attractions such as college campuses or museums.

The apps use WiFi and now Bluetooth Beacon for ground references, and RTP’s services to their clients come in two main parts: the positioning of these devices and the actual indoor mapping. They survey buildings to ensure the right number and location of WiFi access points, input those spots to a three-dimensional grid of the space, and then get the building’s floor-plan mapped into the app-accessed cloud.

To imagine an immediate and urgent application, picture calling 911 on your cell phone from inside a huge building and letting the app guide EMTs right to you. Or you can simply figure out what museum exhibit is a two-minute step from where you’re currently standing.

RTP recently held its first public demonstration of its trademarked Lokita Solution system for indoor micro-location mobile apps. It was a big success: Their new beta app, The @UPenn Xperience (now available in the Apple iTunes App store) took first place at the Greater Philadelphia Alliance for Capital and Technologies (PACT) Wayfinding App Challenge in late June, hosted by PACT and co-sponsored by Penn and Independence Blue Cross.

"The new app helps students and visitors to Penn’s campus navigate and discover the art-filled campus and surrounding city," said RTP in a statement about the win, which came with a $30,000 prize.

"It really makes our solution tangible, so [people] can see it in action," says Dagit of the presentation and the prize. The company put their competition team and demo together in less than a month.

"That really shows our prospective customers how quickly we can get things done, and the quality of our work on a certain timeline," he adds.

"Philly is one of the leading cities in the country for indoor mapping," he continues, expaining that we're second only to Las Vegas in the number of buildings using this type of technology. "I just think we’re progressive with technology, maybe a little bit more early adopters, and we’re all about these great public venues that we have."

Writer: Alaina Mabaso
Source: Chet Dagit: RTP Holdings

In just a few years, WizeHive has established a successful track record selling their collaborative platform as an application review tool and is ready to expand into new verticals. The Conshohocken comapny is hiring several positions including high-level web developers, web designer, experienced sales lead, and business development expert.

Here's something you may not know: When you click on a website, ads you see are often the result of a real time auction. It's an outrageously fast paced auction, where bidding takes place within 300 milliseconds.

LiftDNA, based in King of Prussia, is in the business of managing online publications that derive revenue from these advertisements, and the company is growing very fast. "We manage 80 to 90 percent of their revenue," says Dan Lawton, Senior Vice President of Operations. "The goal is that we allow them to focus on publishing, and we take care of field management and the technical concerns of an advertising operations department."

A typical LiftDNA client gets over a hundred million impressions per month, says Lawton, and in total, the company serves well over 20 billion monthly impressions internationally. "Every millisecond counts when talking about scale and volume. If the ad doesn't load fast enough, that creates revenue loss."

Try this: go to Philly.com on two different browsers. First use Internet Explorer, and then go to the same site on another browser, like Google Chrome or Firefox. You will likely see entirely different ads. Your eyeballs were purchased in nanoseconds, based on cookies and other stored information. It's not something the consumer realizes or considers. "It's definitely the wizard behind the curtain kind of stuff," quips Lawton.

LiftDNA was recently acquired by Los Angeles based OpenX for an undisclosed sum comprised of stock and cash. On the heels of that acquisition, LiftDNA is planning on doubling staff in the next few months, going from over 20 to nearly 40 employees. The majority of hires will be in operations, says Lawton, plus a handful of developers and administrative support staff.

LiftDNA is going up against the giant of ad servers. "Google has taken over the entire ad ecosystem. They own Double Click Ad Exchange and AdSense, but they are advertiser focused.

We write code against Google to benefit the publisher," says Lawton. "There's nothing for free in this world. The only way the cost of free content is justified is to have effective ads on a site. Without ads, the content goes away."

The next big opportunity in online advertising will be mobile, says Lawton, who predicts we will see major changes in the coming months as real time placement jumps from desktop to handheld. "Mobile devices are outpacing PCs for the first time. There's a huge global impact. The reach is huge, and the dollars are going to follow that audience."

Source: Dan Lawton, LiftDNA
Writer: Sue Spolan

Zonoff, in the business of facilitating smart homes, has just received $200,000 in funding from Ben Franklin Technology Partners of Southeastern Pennsylvania.

Zonoff is hiring three: a web and mobile UI developer, an embedded software engineer, and a contract technical writer. Cooper reports that the $200,000 from Ben Franklin will go toward ongoing product and market development.

The recipient of the largest sum in this most recent round, Zonoff launched in April 2011 to provide software that no one will ever see. Residing inside any "always on" device, like televisions, thermostats, security systems, door locks, garage door openers and refrigerators, to name just a few, Zonoff's software allows homeowners to control a variety of processes remotely.

The name of the revenue-positive company comes from the letter Z plus on and off, says Bob Cooper, Zonoff's Chief Marketing Officer and one of its co-founders. There are two smart home industry standards, he explains: the Z-Wave Alliance and the ZigBee Alliance. Zonoff works with both. "Consumers don't care if it's Z-Wave or ZigBee. They just want it to work," says Cooper.

"What's happening in the space now is the convergence of a number of factors," says Cooper, who attributes increased interest in the smart home to concurrent rises in broadband penetration and smartphones, along with a higher awareness of energy management. "Big players are entering the market." Comcast, AT&T and Verizon, for example, are beginning to take steps into facilitating the connected home.

Suppose, for example, you could turn on your hot tub, turn off your home security, and run your dishwasher from a mobile app. With Zonoff, it doesn't matter if it's a Z-Wave or ZigBee enabled device. Further, Zonoff learns from the homeowner's habits. If the thermostat is getting turned down to 62 every night, the program will ask if it should add the adjustment as a regular feature.

"We found Bulogics, another company in Philadelphia, that had developed the technology," says Cooper. "It was world class, but it was the best kept secret out there." Bulogics spun off its consumer technology portfolio and Zonoff was created, with a much more assertive go to market plan. Michael Balog, Zonoff's CTO, left Bulogics and joined Cooper and CEO Mike Harris at the Malvern HQ.

Cooper envisions all manner of disruptions. Alarm companies would be rendered obsolete by technology that automatically turns on cameras and sends a live feed to the owner's smartphone when a secure area is breached. The software can also alert the police.

Zonoff will soon be seeking an A round of funding and is forging relationships with channel partners for international distribution.

Source: Bob Cooper, Zonoff
Writer: Sue Spolan

ReadySetWork has served tens of thousands. While it all began with a sandwich franchise, co-founders Joel Frisch and Jacob Dreyfuss are in the business of serving those who serve. The company is hiring ASP.NET MVC developers, mobile developers and business development experts, on the heels of an acquisition for an undisclosed amount by national payroll solutions provider PrimePay.

ReadySetWork was created to schedule shift workers, first in the restaurant industry, and now branching out to any vertical that employs hourly, on-demand labor. Frisch and Dreyfuss first got the idea for the company when they owned several Pita Pit franchises, and developed the technology to fix a major pain point that had previously been a pencil and paper solution. "The whole pitch of our product is taking the schedule off the back wall and bringing it to life," says Frisch.

The RSW suite is a set of web and mobile tools that allow managers to schedule workers online, but also allow employees to tell bosses when they are available. "When employees have more access with ReadySetWork, they feel more a part of the process. Accountability and morale are higher," says Frisch.

The acquisition does not affect the management team or the location of company, which remains in Malvern. Frisch says the company's national client base has been built up through distribution channels, not one-by-one sales, and PrimePay is now offering a co-branded version of ReadySetWork.

Frisch reports that the company now schedules hospitality, healthcare, and recreation staff, and is moving into the rapidly growing on demand workforce that includes home health care, catering and security. "A tool like ReadySetWork is situated perfectly for that change." Look for a new RSW mobile app, to be launched this summer. By the way, RSW has lots of branded merchandise for sale, including a clock.

Source: Joel Frisch, ReadySetWork
Writer: Sue Spolan

Fresh off a $7 million round of Series A financing, Richard Woodward says without hesitation that the company he co-founded, Vascular Magnetics, would not exist without the first-of-its-kind QED Proof of Concept Funding Program at the University City Science Center.

A veteran executive from the biotech sector with extensive startup and early stage experience, Woodward was semi-retired and consulting in 2009 when he learned about the QED program, which assesses white papers on promising technologies and links the best with a business advisor and the possibility of funding. In the case of Vascular Magnetics, Woodward was paired with Dr. Robert J. Levy of The Children’s Hospital of Philadelphia and they were awarded $200,000 by the QED program in 2010.  The result was CHOP’s first spin-out company, focused on developing its proprietary, magnetically targeted drug delivery system for the treatment of peripheral artery disease (PAD).

“I was joking with my wife that this would have been a whole lot easier when I was 40,” Woodward says. “She said that when I was 40, I wouldn’t have had any idea what to do.”

In one respect, Woodward has come full circle with CHOP. His daughter had a medical condition that incapacitated her for her a couple years and a physician from CHOP helped contain the ailment, allowing Woodward’s daughter to pursue a career working for another children’s hospital.

“Dr. Levy, I have so much respect for that man,” says Woodward, the COO, of the company’s founding scientist. “He’s brilliant and a very prolific inventor, with something on the order of 31 issued patents. He probably has another 30 in various stages of the application process.

“It’s fairly rare to find an academic like that.”

The entire Series A round was funded by Wayne-based Devon Park Bioventures, whose general partners Christopher Moller and Marc Ostro will join the Vascular Magnetics board and rounds out a compelling case study of the potential of Greater Philadelphia's entrepreneurial ecosystem. Funds will allow the company to complete clinical trials, which are expected to begin in 2014. While the company will stay “aggressively virtual,” according to Woodward, there’s a good chance it will hire up to two more individuals. Also, the company is planning on maintaining workspace in the Science Center’s Port Business Incubator.

PAD effects about 30 million in Europe and North America, including 10 million in the U.S. Vascular Magnetics’ system aims to provide a more durable and effective treatment than angioplasty, grafts and drug eluting stents. It does this by combining biodegradeable, magnetic drug-loaded particles, a magnetic targeting catheter and an external device for creating a uniform magnetic field.

Woodward says some of Levy’s team at CHOP will be involved as consultants.

“These are some of the people that have developed the whole system. It’s important to have them around.”

Writer: Joe Petrucci
Source: Richard Woodward, Vascular Magnetics

Photos courtesy of Vascular Magnetics
Richard Woodward
Dr. Robert Levy