Center City : Innovation + Job News

Really, it's not stalking. Interact, launched in open beta on April 4 for iOS, is a mobile app that tells you who's nearby, even if you are not yet friends. The ambient location tool created by Anthony Coombs scrapes Facebook data so that when you launch Interact, you get a screen populated with people who are a set distance from you. But it's not creepy, says Coombs. "On a scale of 1 to 10, it's a 2."

Coombs built the app, which joins competitors Banjo, Highlight and Sonar, to foster and facilitate human interaction. "I'm pretty sure human beings connected before the iPhone. What we are doing is mimicking real life human interaction and using the iPhone as a conduit," says Coombs.

Ambient location apps were the talk of SXSWi this year. What sets Interact apart, says Coombs, is that the user can specify business or pleasure.

You are in a cafe and it's love at first sight. Turn on Interact and if your potential paramour is on Facebook, suddenly you have intel. Interact provides a first name, picture and common interests. You both like Led Zeppelin and bowling? It's on. If you both have iPhones, one better. Interact allows users to send a direct text. Coombs is planning an Android rollout as well, but chose to begin with one platform to work out the bugs.

Interact also allows you to specify that you are all work and no play to assist in creating business connections. You can set the geosocial interaction app to check for connections up to 25 miles away. Coombs stresses the privacy controls built into the app missing in others of its ilk. A user can appear invisible, and Interact does not employ GPS to constantly track users. "When I use the app, this is my location," says Coombs. "The app is stamping, not following you."

On the marketing front, Interact is launching a contest to find the most connected college student in Philadelphia. On April 23, Coombs will present A Guide to Building Location Based Social Networks at Philly Tech Week.

Coombs is now actively seeking a few good developers to bring Interact to the next level, and is also seeking user feedback. The app is free and available in the iTunes store.

Source: Anthony Coombs, Interact
Writer: Sue Spolan

While Philadelphia Startup Weekend prepares for the sold out 3.0 edition, organizers have just announced Startup Weekend Health Philadelphia.

The first of its kind in the world, the June 1 event will take place at Venturef0rth and is co-organized by Elliot Menschik, who already possesses a background that blends entrepreneurship and medicine.

Menschik gets an increasing number of calls from healthcare colleagues seeking tech solutions. He says, "Healthcare so lags behind the pace of change in mobile and analytics. As soon as you step into the healthcare domain all that efficiency and convenience goes out the window. Both practitioners and consumers experience this on a daily basis."

Menschik, who founded and sold the startup HxTechnologies, says this lag is the reason he got into healthcare IT in the first place. "There's so much opportunity and it's why it deserves its own weekend."

Philadelphia is just the place for the specialty startup weekend due to its position in both the medical past and present. He writes in the event blog, "From the biopharma corridor to world-class hospitals, medical schools, research institutions, health plans, associations and non-profits, you’d be hard pressed to find another city so immersed in all things medical.  So it’s only fitting that Startup Weekend hold its first-ever Healthcare-only Startup Weekend in the same place as the nation’s first hospital (1751), first medical school (1765), and many other firsts."

Also, Menschik is hoping that potential sponsors, which would include providers, hospitals, insurance providers, and CROs, would not just kick in money, but would send a rep to present a problem. "Ultimately we would like to have sponsors who will alpha or beta test products. The hardest thing is getting a place to test in a field where customers are so conservative," says Menschik.

Meanwhile, the already sold out Philly Startup Weekend 3.0, the general all purpose edition, will take place April 20-22 at The University of the Arts. Says co-organizer Brad Oyler of this year's improvements, "We are switching from mentors to coaches as an experiment to get coaches more involved with Startup Weekend teams, and we are going for a more social version this time, with a nightly team bonding event outside of the venue." Oyler thinks PHLSW 3.0 will be orders of magnitude better than 2.0 in October, 2011.

Source: Elliot Menschik, Brad Oyler, Philadelphia Startup Weekend
Writer: Sue Spolan

When you are talking sustenance, the combination of education and a hot meal is just about ideal. Philasoup, along with Springboard Collaborative, won top prize at Philly SEED, a new crowdfunded gathering specifically for educational entrepreneurs in the style of PhillyStake.

Philasoup's top spot in the Emerging Entrepreneurs category garnered $5,000. Springboard Collaborative, won the Expanding/Established Entrepreneurs category, receiving a bundle of pro-bono services. Funds were collected via ticket sales, as well as from a Knight Foundation grant.

The two winners were chosen from an original 41 applicants and 12 finalists, which included ApprenNet, The School Collective, Lessonsmith, Yes! for Schools Philly, and Investing in Ourselves. Educational entrepreneurs are hot right now; last month's Philly Tech Meetup focused on the same topic.

The awards ceremony took place at WHYY on Wednesday, March 28 to a packed house of nearly 200 people, a number of whom were also members of Young Involved Philly, which has a great track record of getting people out to events. Councilman Bill Green was on hand as co-host, as were several Philadelphia philanthropists.

Rachel Meadows, who works for Councilman Bill Green event organizer for Philly SEED, a member of PhillyCORE Leaders, says she hopes the event will be take place at least annually, if not more frequently.  "There's an audience for these type of events. I think people have realized that bureaucratic change is difficult, so perhaps bottom-up entrepreneurial efforts are more effective."

Kristen Forbriger, the Communications Manager for the Philadelphia School Partnership, looked around at the young, engaged crowd and remarked, "This represents a lot of energy in the city. There are a lot of tough problems to solve and a lot of people wanting to solve those problems."

The winner, Philasoup, will use its award to host a monthly microgrant dinner where educators connect and fund projects to benefit Philadelphia students, regardless of institution.

Source: Rachel Meadows, Kristen Forbinger, Philly SEED
Writer: Sue Spolan

Sure Old City is ground zero for the Philly tech scene, but Philly Tech Week 2012 organizer Christopher Wink has his eye on advancing technology citywide. Kicking off April 20 with Philly Startup Weekend, PTW 2012 is designed to reach a bigger audience with curated events organized by track. With over 60 items now on the calendar, and more to come, Wink says he wants PTW to reflect a broad, inclusive and impactful tech community.

"I have always been interested in digital access issues," says Wink, who is working with State Representative Rosita Youngblood on an event aimed at increasing computer literacy for seniors, as well as widening the circle to include neighborhood groups outside the city ring. Wink, who is also the co-founder of Technically Philly, is looking forward to the robotics expo, which aims to show middle and high school kids that technology can be both cool and practical.

The avalanche of events of last year's inaugural PTW, says Wink, was meant to rapidly raise awareness of the tech community. Feedback from 2011 led to curation of 2012 participants and creation of tracks for Entrepreneurship/Investment, Media/Transparency, Arts/Creative, Access/Policy and Design/Development. "Sixty to 70 events are too much to comprehend," says Wink. "The grouping of events makes it easier for Joe Entrepreneur." A close relative, by the way, to Joe Sixpack, organizer of Philly Beer Week and the inspiration for PTW.

That first weekend, beginning April 20, already packs a punch. In addition to Startup Weekend, which will take place at University of the Arts, the Women in Tech Summit meets all day Saturday, April 21, and on Sunday, April 22, Indy Hall sponsors a block party on North 3rd Street from 1 to 8 pm. You can also get a peek into how the Philadelphia Eagles choose draft picks, find out if your IP is leaking, and mingle with Switch Philly judges Josh Kopelman, Ellen Weber and Mayor Michael Nutter, who will choose one entrepreneur in the competition for a major prize package. The complete schedule can be found here.

Source: Christopher Wink, Philly Tech Week
Writer: Sue Spolan

Who would think that a 33-minute online promotional video could be so effective? Stroll, the sole licensee for consumer sales of the audio language learning Pimsleur Approach and producer of the animated pitch, is growing at a phenomenal clip. "We grow in one month the way most companies grow in a year," says Dan Roitman, founder and CEO of Stroll. "We have over 150 employees and so far this year are hiring four to five a week. It's like mushrooms sprouting everywhere."

Roitman says he started the company while in college at the University of Maryland, going $70,000 in credit card debt. "I discovered the Pimsleur Approach in 2001 and thought it was such a great product, but so undermarketed," says Roitman. "I saw the opportunity with the product line to take it to another level."

Since 2002, Stroll has expanded at a compounded annual growth rate of 73%. Last year alone Stroll grew 135%.
Competing with Rosetta Stone, which holds the number one slot in the language learning vertical with the benefit of an $80 million dollar investment, Roitman saw that the path to success was all in the metrics. "At this point, we represent the majority of sales in the marketplace," says Roitman, whose sophisticated marketing analytics verge on fanatical. "When we spend $5,000 to place an ad, it's critical that we measure the return on every single ad dollar." Now in its 12th year of business, that 33 minute long landing page video is the result of a decade of rigorous testing.

Roitman had to fight for placement of his first online ad, which broke even. He improved and tweaked until one Pimsleur ad resulted in a 1,500% lift in the conversion rate. "We focused on one channel at a time, and then diversified within that channel."

Roitman says the company's marketing efforts have turned language learning into an impulse purchase. Most people who buy the Pimsleur Approach do not have a pressing need to know Spanish or Chinese, but rather have a latent desire to improve themselves, says Roitman. "We help them take steps to achieve a lifelong dream of learning that language. They open themselves up to a whole new world."

Source: Dan Roitman, Stroll
Writer: Sue Spolan

Editor's note: This is presented as part of a partnership with the Philadelphia Social Innovations Journal.

Next week, the Winter 2012 edition of the Philadelphia Social Innovations Journal (PSIJ), titled "Innovations in Community Impact," will launch on Wednesday, Feb. 29 at the College of Physicians of Philadelphia, second floor (19 S. 22nd St., Philadelphia).  You can read the Winter edition then by going to the PSIJ website.  The event is open to the public, but requires an RSVP by emailing here.  The forum runs from 8:30 a.m.-12 noon, and will showcase two panels discussing health, education, criminal justice, child welfare innovative solutions to impact Philadelphia communities.  Some of the voices you will hear or read include:

• Dan Hilferty and Independence Blue Cross’s newly created Social Impact Foundation that serves as a model for Corporate Social Responsibility and Responsible social investing;
• Kenny Gamble and Adur Rahim Islam, a successful real estate developer in South Philadelphia who took the unusual step of getting into the business of education, seeking to address at a holistic level the social ills that plagued local neighborhoods by focusing on schools as a way to redevelop a sense of pride and ownership within communities;
• Anne Marie Ambrose and the Department of Human Services’ program, Improving Outcomes for Children, which aims to improve service delivery and outcomes for children in care by engaging community partners, streamlining case management and vigilantly tracking outcomes indicators to measure the initiative’s success;
• District Attorney Seth Williams’ commitment to The Choice is Yours (TCY), an alternative-to-incarceration program to increase public safety and reduce recidivism rates by diverting first-time, non-violent felony drug offenders away from prison and into the labor market through positive job training and support;
• Ann Karlen and Fair Food’s strategy to strengthen the Philadelphia regional food system by increasing the demand for a humane, sustainable, local agriculture system; and
• Dr. Lee Nunery and the School District’s efforts to create alternative education settings that ensure all students can succeed in schools and their partnership with colleges to create direct college access and completion pipelines.

Philadelphia Social Innovation Journal publishes "Nominate an Innovator" articles which are public nominations of social innovations.  The Winter issue will highlight PolicyMap, demonstrating how programs can make "data-driven" decisions using a dynamic web-based tool, Naveguemos con Salud, a program providing breast health education and treatment assistance for Latinas, and Sunday Suppers, a novel intervention focused on educating low-income residents of the Norris Square neighborhood about the importance of taking time for nutritious family meals.

The Winter edition will highlight one of PSIJ columnists who explores the notion that problem-solving requires a different level of thought than our current thinking, which actually creates programs; the growing relevance of nonprofit collaboration; and the need for nonprofits to think strategically about partnerships as a way to grow revenue.

PSIJ 2012 Editions: In the Spring you will read about innovations in Arts and Culture, followed by innovations in Philanthropy and Responsible Investing in late Summer/early Fall.  Late Fall you will read about innovations in Collaborations, Affiliations, Partnerships and Mergers.

Increased partnership with foundations and universities: We welcome Independence Blue Cross Foundation and the Patricia Kind Foundation to our advisory board, which is composed of Independence Foundation, The Philadelphia Foundation, United Way of Southeastern Pennsylvania, Scattergood Foundation, St. Christopher’s Foundation for Children, Green Tree Community Health Foundation, William Penn Foundation, Wells Fargo, Inglis Foundation, Barra Foundation, and John S. and James L. Knight Foundation, as well as the University of Pennsylvania’s School of Social Policy and Practice, the Wharton School, and Sage Communications.

PSIJ is guided by an advisory board of regional foundations, the University of Pennsylvania, and thought leaders that include: Independence Blue Cross Foundation, Patricia Kind Foundation, Independence Foundation, The Philadelphia Foundation, United Way of Southeastern Pennsylvania, Scattergood Foundation, St. Christopher’s Foundation for Children, Green Tree Community Health Foundation, Wells Fargo, Inglis Foundation, Barra Foundation, and John S. and James L. Knight Foundation; the University of Pennsylvania’s Fels Institute of Government, School of Social Policy and Practice,  and the Wharton School; and Sage Communications.

NICHOLAS TORRES and TINE HANSEN-TURTON are co-founders of Philadelphia Social Innovations Journal. Send feedback here.

Philadelphia Social Innovations Journal is the first online publication to bring a public focus to social innovators and their nonprofit organizations, foundations and social sector businesses in Greater Philadelphia Area, to recognize success and encourage others around the country to strive for similar results.

This is the first installment of an ongoing series that catches up with last November’s TEDxPhilly speakers.

For more videos of last year's TEDxPhilly talks, visit the event's YouTube channel.

 

Jennifer Pahlka has made cities her life work. She considers herself a product of American cities, from New York, where she grew up, to Oakland and San Francisco more recently, and now Philadelphia, where she’s visited close to a dozen times in the last year or so. She refered to Philly as a “city of love” in her TEDxPhilly talk last November at Temple University.

As founder and executive director of Code for America, she helps match web professionals with cities to create efficiency and promote accessibility among municipal offices by sorting databases, building apps, and freeing up data. Philadelphia is one of only two programs to be a part of CfA for two consecutive years, and this year’s edition recently welcomed CfA fellows Alex Yule, Elizabeth Hunt, and Michelle Lee.

Flying Kite talked to Pahlka and the three new fellows to catch up on their work in Philly and how CfA has grown into a game-changing experience for cities across the country.

Flying Kite (FK): How has your project in Philadelphia advanced since TEDxPhilly?
Jennifer Pahlka (JP): The big news is that our 2012 fellows just started their work in Philadelphia on Monday (Jan. 30). Michelle Lee, Alex Yule, and Liz Hunt are the new team, and they are accomplished, talented, and passionate about making the City of Philadelphia work better for all its residents. They're starting five weeks of meeting with everyone they can and figuring out how they can make a bit impact there this year.

Part of their work will be carrying on Change by Us in Philly, which currently hosts 418 ideas and 50 active projects, in which citizens are helping to make their neighborhoods better.

FK: Any changes to report? New partners, funding, accolades or other growth?
JP: At the end of last year, Code for America received a $1.5M grant from Google to start two new programs, including what we call the CfA Brigade, which will help civic developers and others anywhere in the country to stand up civic apps for their communities, and a start up accelerator for civic businesses.  We're hoping to have a big Philly presence when we get it up and running.

FK: What is one thing you've learned since TEDxPhilly about cities or Philadelphia?
JP: Sixty percent of the world will be living in cities by 2020!

FK: What's the next milestone for your work and why is it important?
JP: Our call for applications for our 2013 cities program closes on April 1. We hope that more and more cities around the country want to be a part of this movement, so that more cities can work openly, efficiently, and be deeply engaged with their citizens.

FK: What are your specific tasks while in Philadelphia?
Elizabeth Hunt (EH): As part of our year-long fellowship with Code for America, we’re spending 5 weeks in discovery mode in Philadelphia: understanding how the city serves its citizens, what Philadelphians want and need from their city, and how technology might help make local government more open, efficient, and engaging.

Alex Yule (AY): To that end, we’re meeting with citizens, officials across city government, as well as members of the tech and civic communities. We are also searching for champions – strong local partners who can help us build solutions, and maintain them once we’re gone. We want the tools and solutions we build to live on!

FK: What do you think of Philly's potential as a tech hub/leader?
Michelle Lee (ML): At Code for America, our past successes can be attributed to great partners at every level of city government and community. They help us make sure any technology we build is relevant to the real, existing, and complex urban challenges that cities face today.

Similarly, Drexel University’s ExCITE (Expressive and Creative Interactive Technologies) program is bridging technology with the arts. Philadelphia is an established national leader in healthcare and education, and has recently won major awards for sustainability and the arts. There’s a tremendous opportunity to take advantage of our sustainability, education, and especially our healthcare strengths in the same way.

FK: What are Philly's most pressing tech challenges?
AY: It seems to me that Philadelphia’s most pressing challenge is that people outside Philadelphia don’t seem to know there’s a vibrant tech scene here. So it may be difficult for companies here to attract more tech talent.

FK: What has impressed you about technology in Philadelphia?
ML: You could argue that the relative scarcity of technology investment capital here so far has actually had a silver lining. Philadelphia’s tech community has created sustainable businesses, very much in touch with their users and customers. I don’t believe you’d see a dot-com bust here.

AY: Philly has a strong core of companies who live in Philly because they truly love and believe in their city. Some other cities are full of companies who are there because “they’re supposed to be.” You get a very clear sense of that traveling around the city and chatting with people -- there are no opportunists or fair-weather friends here. People are in it for the long haul, they’re dedicated to building this city up as an even greater place to live and work.

Is there a difference between your initial perception of the city and the way you feel after being here for a bit?
AY: I’d heard about Azavea’s great mapping work while I was still back in school -- but I had no idea the scene was so vibrant! The city really is a bit of a hidden gem.

EH: I’m from San Francisco. I’d never really thought about it as a place with a tech scene. Since I’ve been here, I’ve learned there are thriving tech, civic, and arts communities. Some of the initiatives we’ve learned about -- the Urban Apps and Maps program at Temple and the new ExCITE program at Drexel for example -- are strong indicators that Philadelphia is a city on the verge of becoming an exciting hub of opportunity, whether you’re a tech person, an artist, or civic leader. Now is the time to move to Philly!

SUE SPOLAN is Innovation & Jobs News editor for Flying Kite. Send feedback here.

JOE PETRUCCI is managing editor for Flying Kite. Send feedback here.

Photo
From left, Liz Hunt, Alex Yule, Michelle Lee, Mayor Michael Nutter, Manager of Civic Innovation and Participation Jeff Friedman, and Director Of Communications And Strategic Partnerships Desiree Peterkin Bell,