Washington Square West : Innovation + Job News

A degree in fine arts doesn't often come with instructions on how to take economic control of your creations. The Corzo Center for the Creative Economy at the University of the Arts steps in with a rescue plan, applying the concept of enterprise funding to creative business ideas. With a grant from the Dorrance Hamilton Foundation, UArts professor Neil Kleinman developed The Creative Incubator, a $10,000 opportunity open to graduating students and recent alumni to "give students in arts and media economic control over their lives."

On a recent Wednesday, Kleinman and associate Todd Hestand welcomed a dozen hopefuls to an orientation in preparation for the March 21 proposal deadline. "Some of you are here only for the money," said Kleinman, "Some of you are interested in getting self-positioned, to learn more about how to put an idea out there, and make it continue." Kleinman plans to give two to three applicants with sustainable ideas $10,000 each, divided into three payouts: a third up front, another midway, and the final payment after the project is complete, with the idea that once the $10,000 runs out, profitability is well underway. Last year, says Kleinman, about eight smaller grants were given out, but only one reached the final payout. "Many fell prey to the very problems we were afraid of: no sustainable plan, and lack of awareness about underlying costs." This year, there will be fewer grants and more competition, with greater scrutiny of applicants' business plans, budget, marketing structure and audience.

One applicant is Michael O'Bryan, a 2007 graduate of UArts, who is attempting to create workshops for marginalized youth, combining artistic exploration with civic engagement. He says he got the idea while working two jobs: as a Youth Services Coordinator at The Salvation Army, and as Music Department Coordinator and Community Outreach liaison at the New Freedom Theater.

The Corzo Center offers applicants like O'Bryan, as well as all community members regardless of application status, full entrepreneurial support, including assistance developing proposals and business plans, workshops, special programs, and real world business contacts. Eventually, says Kleinman, the Center hopes to expand its funding to include creative entrepreneurs citywide.

Source: Neil Kleinman, Michael O'Bryan, University of the Arts
Writer: Sue Spolan

It's one of life's great mysteries: you can travel to a thousand cities and eat at a hundred fancy restaurants and drink a dozen craft beers at each of the bars along the way. But a meal never tastes as good as one at your favorite neighborhood haunt. And according to Philadelphia's sustainability leaders, this phenomenon is not just good for your appetite, it can be good for your neighborhood and your city as well.

Based on a concept created by the William Penn Foundation, partners from the Sustainable Business Network, Azavea and NPower created Common Space, a new mapping platform that creates a network of neighborhood establishments within a certain walkable, bikeable or busable distance to help residents support local business.

"The really cool thing is, I can map my friend's common space as well as my own," says SBN Executive Director Leanne Krueger-Braneky. "So if I am leaving from my office in Center City and meeting my husband who is coming from our house in West Philadelphia, he could say he is going to bike for 15 minutes and I could say I was going to walk for 20 minutes and Common Space will map the area where we would be able to meet up and map local culture events and businesses in that field."

Partnering with tastemakers like UWISHUNU and Yelp, Common Space shows you the best spots in your transit area, allowing you the most sustainable way possible to hit your next favorite haunt. After their trial run, organizers hope to partner with citywide festivals and cultural events like LiveArts and Philly Beer Week.

"Sustainability was one of the values William Penn outlined, which is why they wanted to partner with us," Krueger-Braneky says. "Because the application does encourage walking, biking, and public transit, it's a way of showing what's going on in the city while encouraging alternative transit."

Source: Leanne Krueger-Braneky, SBN
Writer: John Steele

From the LOVE statue to the Mural Arts Program to Market Street's massive Clothespin, Philadelphia has its share of big, urban art projects. But there is more to creating the next big movement in urban arts than making the largest painting or sculpture. So the John S. and James L. Knight Foundation launched the Knight Arts Challenge, a search looking for urban projects to change the artistic landscape of American cities for the better. Started in Miami, Knight Arts brings it's challenge to Philadelphia this fall.

"We are coming to Philadelphia and it would be presumptuous of us to say that we know just what you need in the arts," says Knight Arts VP Dennis Scholl. "So instead of saying that, we're saying we don't know what Philadelphia's next art idea is and we need you to tell us. It's not about large institutions only getting grants, people who have been in the arts forever only getting grants. It's open to everybody in the community."

After three successful years in Miami, the Knight Arts Challenge has spawned poetry collectives and arts education centers and jazz festivals. Philadelphia's challenge, a three-year, $9 million initiative, will provide new funding for established arts institutions, independent artists, businesses, service organizations and anyone else with a great idea and a plan to execute it. The challenge kicks off October 5 with a cocktail reception, where interested artists can find out how they can contribute to Philadelphia's artistic future.

"Philadelphia has two important things going for it: it has incredible, world-class cultural assets," says Scholl. "But in addition to that, Philadelphia has an incredibly hot, steadily rising art scene, with collectives and up-and-coming performance arts groups. And that is really why we were drawn to Philadelphia, because it's kinda happening, frankly."

Source: Dennis Scholl, Knight Arts
Writer: John Steele