Resume: Siblings Kunal and Kriti Sehgal had the doors open at their Pure Fare storefront (119 S. 21st St., Philadelphia, Pa. 19103)) for just six months when they added a rolling operation to the family.  The Pure Fare truck, which launched on Oct. 11, brings the West Center City operation’s locally sourced, health-conscious salads, sandwiches and homemade snacks to the lunch-hungry crowds at 40th & Locust in West Philadelphia.

Business Plan: "Everything we make is not only locally sourced, but analyzed by nutritionists," says Kunal Sehgal. "Kriti and our chef Sara Ginn take the lead on food, doing the recipe research," while Kunal handles the operational side and finance. A key feature of both the shop and the truck is integration with technology: not only are the calorie counts and nutritional makeup of each item posted on the Pure Fare website, store customers can swipe a personalized card that tracks their eating habits, preferences and even makes suggestions. "We’re working with our team in NY to get that iPad technology on the truck," says Kunal. "In the meantime, you can still populate your profile with truck items by searching them in the database, and achieve the same level of interactivity."

Edible Outcome: With an emphasis on whole foods and an array of vegan and vegetarian options, the truck reproduces the grab-and-go format of the landlocked Pure Fare. Sandwich standouts include the 348-calorie roasted turkey with spinach, red onion, tomato and plum chutney spread ($7.50); the bird makes another appearance adding even more protein to a energizing salad of chopped raw kale, apples, sharp cheddar and almonds in lemon-parmesan dressing (383 cals., $9).  Seasonal vegetables are given center stage in a fall quinoa salad (398 cals., $5) with roasted sweet potatoes and Brussels sprouts, toasted almonds and apple cider vinaigrette.  "Existing trucks in University City are heavy on the tacos, falafels, burgers and fries," says Kunal. "We fill a void for people who want to grab a bite from a mobile truck that is local, fresh and has nutritional transparency."

Pros Know: Moist chocolate chip cookies (164 cals, $1.75) owe their brownie-like texture -- and gluten-free status -- to a blend of chickpea flour, chocolate, sweetening cane-sugar Succanat and a hearty dose of avocado, which replaces butter’s creaminess in the cookie. Chef Sarah Ginn also bases another chocolate cookie dough on bananas for a sweet treat that only clocks in at 85 cals. ($1.50)

Get it: Mon.-Fri., approx. Noon-4pm at 40th & Locust. Follow @PFtruck on Twitter for up-to-the-minute news.

FELICIA D'AMBROSIO is a Philadelphia-based food writer. Her work also appears in City Paper, GRID, Metro, and Keystone Edge. Send feedback here.

PHOTOS:

Kriti Sehgal with the Pure Fare Food Truck in West Philadelphia

The Pure Fare Food Truck in West Philly

Kale Salad

Quinoa Salad

Turkey Sandwich

Kriti Sehgal

Pure Fare

All photographs by MICHAEL PERSICO