When Philadelphians Paul and Nichole Badger were going through the process of planning their wedding in 2008, they "decided that we just didn't believe in the typical one-day splurge that everybody does for their wedding," Nichole explained, during a recent telephone interview.
Nichole is a corporate entertainment attorney who has long been involved with charitable work, and at the time, she and Paul had been tossing around the idea of starting a nonprofit of their own. "And then," she said, "it suddenly occurred to us: Why not do it now? And so instead of having this full-blown, crazy wedding, we decided to take a portion of our wedding budget, and to use it to start
Stars Within Reach."
Today, Stars Within Reach partners with various entertainers, pro athletes and businesses on what Badger refers to as twelve different platforms; the group works on everything from housing issues to greening and nonviolence initiatives. (Their motto: Changing the world one cause at a time.) Their latest project, A Healthy Future Within Reach, aims to battle childhood obesity, and SWR plans to focus its local efforts in the South Philly neighborhood of Point Breeze, a so-called 'food desert' where healthy eating options are scarce.
On Monday (May 2), they kicked off a 30-day multimedia campaign to raise awareness of childhood obesity. At the month's end they'll join with Mayor Nutter, Congressman Chaka Fattah, 76er Lou Williams, and other area notables to create two community gardens and a fruit orchard in Point Breeze. "We definitely believe that eating healthy and healthy living is at the core of everything you do," Badger says. "And Point Breeze is an area where the kids really are impacted by the lack of healthy eating options."
Source: Nichole Badger, Stars Within Reach
Writer: Dan Eldridge
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