In a few weeks,
PECO and the art technology outlet
Breadboard will once again collaborate to brighten the Center City skyline. This year, PECO will showcase up to three works of visual artistry each Friday from September through December as scrolling artwork atop its building, says Ben Armstrong, Senior Communications Specialist at PECO. This is known as "
Art in the Air," and this is the second year it's been done.
What is even more exciting is that PECO and Breadboard have upped the ante this year by putting in a cash incentive for visual artists. In addition to having their message displayed on PECO's building, artists will now be competing to win $1,000 for the "best in show" message, says Armstrong. The winning artist will also have their display featured for a prolonged period in January. Submissions for September are due by Aug. 23 (more submission info
here).
PECO and Breadboard are looking to build off of their success last year with "Art in the Air." Last year's visual feast began on July 4 to commemorate the 34-year anniversary of PECO's scrolling messages, the one-year anniversary of PECO's adoption of LED lights, and Independence Day. From then on, the display ran on Fridays through out the year, ultimately featuring "over twenty local artists," said Armstrong.
PECO's LED lights enable the electricity provider to provide this visual art show. "The old lights limited us to 72 characters; letters, numbers, and spaces," said PECO's Communications Specialist. "LED lights let us use full animation and colors." Indeed, the PECO building has become quite colorful and animated in the two years since it switched to LED lights.
PECO has provided the top of its building at 23rd and Market Streets as a place for local non-profits and community groups to spread their message since 1976. Along with that, PECO also uses its scrolling marquee to provide energy-saving tips for customers and tourists alike.
Source: Ben Armstrong, PECO
Writer: Andy Sharpe