design : Development News

Bartram’s Garden, arguably one of Philadelphia’s most well known yet underappreciated assets, is about to become the center of a plan to reimagine one mile of currently vacant riverfront land along the western banks of the Schuylkill River between Grays Ferry and 58th Street.  Billed as “Bartram’s Mile” a roughly 8 acre section of the land will become a new public green space that connects to the Garden and provides riverfront access and recreation amenities for the surrounding community. 

Philadelphia Parks and Recreation, in conjunction with the Schuylkill River Development Corporation and the John Bartram Association, is leading the effort to turn the land into open space as part of the Green2015 plan that specified Bartram’s Mile as an opportunity for new park space. 
 
To achieve this goal, PennPraxis was tapped to lead the community outreach process starting on Sunday, Nov. 4 with a walking tour of the site.  To ensure the process is comprehensive, a bike tour with the Bicycle Coalition of Greater Philadelphia, a dinner conversation and design workshop will also occur through the end of November.    

“We want to conduct a really thoughtful outreach process,” says Andrew Goodman with PennPraxis, “there’s so much going on in this area right now and we need to make sure it’s done right.” 

‘A lot going on’ might be an understatement, Goodman says Bartram’s Mile will connect to the numerous other projects currently going on or recently completed in the neighborhood.  This includes the 58th Street Greenway, Grays Ferry Crescent, Bartram’s Connector Trail and a connection to the Schuylkill River Trail.   

While it is clear that the Mile will connect to these assets, Goodman says a number of questions still need to be answered.  “What does the community want?  What kind of programming do they want to see?  Trails, docks – how do people want to connect to the river?”  These issues, Goodman says, will be fleshed out during the outreach process.

Goodman says the answers to the questions and many others will be compiled and a conceptual master plan will be created.  Everything from open space programming, trail alignment and cost estimates are going to be included in the plan, eventually given to the Deputy Mayor as a marketing piece to pitch to potential donors. 

The master plan will also identify how expected private development will interact with the new open space.  That land, currently owned by the Philadelphia Industrial Development Corporation (PIDC), consists of two parcels, one south and one north of Bartram’s Garden. 

“Bartram’s Mile is expected to act as a catalyst for development on these two parcels,” says Patrick Morgan with Parks and Recreation, “with the success of the Navy Yard and the desires of young professionals to have access to open space, we see potential to create a job center here.”

Morgan says PIDC is already shopping the land around to potential developers.  Meanwhile, he indicates Parks and Rec. is pursuing funding sources for the public portion, noting there is a significant amount of external interest to make the Mile a reality.  “Completing the outreach process and putting together a schematic design will only increase interest.  With a hard and fast deadline of 2015 [via Green2015] expect this project to be a top priority and move quickly.”

Source: Andrew Goodman, PennPraxis; Patrick Morgan, Philadelphia Parks and Recreation
Writer: Greg Meckstroth

As part of the annual DesignPhiladelphia festival last Wednesday at the Center for Architecture, 11 presenters from different creative backgrounds fast forwarded through 20 slides at 20 seconds each (that’s a quick 6 minutes, 40 seconds) to answer a question that is typically reserved for the long-winded among us: What’s next for Philly? 
 
This is what the first annual Fast Forward Philly was all about; presenters were asked to talk, quickly, about their big ideas for the future of the City. And they were asked to do it fast in an effort to keep interest high and energy levels higher. 
 
Ideas were incredibly diverse; anything from ‘Silicon Philly! City of Innovation & Opportunity’ to ‘Making a Gardenpark in the City’ and ‘Promoting a "Maker" Economy’ were discussed.  But according to event organizers Kathy Lent and Erike De Veyra, enthusiasm was equally shared.  “We never had fewer than a hundred in the audience throughout the evening, and they all seemed quite engaged,” says De Veyra.  “We noticed that attendees sought out the presenters during intermissions and stayed long past the end of the official event to continue their conversations.”
 
“It was definitely successful.” exclaims Lent. “Despite the untested format and considering the number of other great DesignPhiladelphia events going on that night, the room was full the entire time.”   
 
The organizers received overwhelmingly positive feedback from both audience members and presenters.

“More than anything, they wanted to know how to find out more about the ideas brought up,” says DeVeyra.   

Michael Burlando and Alex Feldman's presentation on "Philadelphia Summer Olympics 2024" was particularly popular among attendees.
Ultimately, initiating the conversation on big ideas like these was the goal of Fast Forward.  “We hoped to inspire audience members to learn, connect, and maybe make some of these ideas actually happen,” says Lent. 
 
Earlier in the year, Lent and De Veyra, both of whom are architects in training, came to the conclusion that there were far too many big ideas going unnoticed in Philadelphia.  “There is a hub of creatives in this city with different perspectives and experiences,” explains De Veyra, “and it would be fantastic if they talked more to each other.”  And so, to facilitate the conversation, Fast Forward was born. 
 
Erike and Kathy both anticipate that, since Fast Forward was so popular, it will turn into an annual event.  Next time, expect an even greater set of multidisciplinary presenters and ideas.  “By the end of the event, it was clear that nearly every presenter was either an architect or trained in architecture,” remarks Lent, who says that was an unintended consequence.  For next year, she says their goal is to “attract many diverse perspectives on ‘What’s Next for Philly?’”
 
By appealing to a wider cross-section of forward-thinking Philadelphians, De Veyra and Lent believe this will help differentiate Fast Forward as a forum for up-and-coming doers and thinkers to pitch their vision for the future of the city.  “The world is always changing and needs new, fresh ideas,” says De Veyra. “This is one place we hope to continue sharing that energy and enthusiasm.”    

Source: Kathy Lent and Erike De Veyra, Fast Forward Philly organizers
Writer: Greg Meckstroth

The wait is over.

Paine's Park, the $4.5 million, 2.5 acre mixed-use skatepark/plaza along the Parkway, officially broke ground last week. This park has long been heralded for its grass roots collaboration with high levels of government; its unique, sustainable design meant to accommodate both pedestrians and skaters; and because it is considered to be the first open space in the country designed specifically with skateboarders in mind.  But with high profile attention already coming to the Park, (the Tony Hawk Foundation recently donated $25,000 for construction purposes), organizers are setting goals high for its future.
 
“We want to bring national and international events to Paine's Park,” says Claire Laver with the nonprofit Franklin’s Paine Skatepark Fund. “Thanks to Philly’s well organized skateboarding community in conjunction with the well-oiled Philadelphia Sports Congress, we have a lot going for us to achieve our goals.”
 
To this end, Laver says the park is built for large events – one of the main features of the new space is an amphitheater that seats 300 people and can accomodate up to 3,000 with portable bleachers. She says the permanence of these features is what will draw international and national event organizers.  “We can cut out a lot of the red tape that national organizers face when putting their events together.”   
 
Laver and others have their eyes set on large events like the X Games, which came to Philly in 2001 and 2002 but has not come back since.  But she also expects the Park will be perfect for smaller venues. 
 
“The first annual ‘Philly Cup Skateboard Series’ was held at various sites across the City," says Laver. "In the future, we expect Paine's Park will be utilized for this event as well as other amateur and local events put together by the large skating community here in Philly.”     
 
While no events have officially signed on to utilize the new space, Laver expects big announcements like these will come with time, especially once the Park opens and people clearly see its design and associated possibilities.    
 
The Park will undergo two phases of construction, taking a typical break during cold winter months.  It will be completed by May, 2013.

Source: Claire Laver, Franklin's Paine Skatepark Fund
Writer: Greg Meckstroth

Come October 20, accessing the Schuylkill Banks from Fitler Square will be a lot easier thanks to the official opening of the Schuylkill River Parks Connector Bridge that now spans the railroad that currently separates the neighborhood from the waterfront. 
 
Say goodbye to the at-grade crossing or the moments of disappointment from running or biking down to the current Locust Street park entrance only to get brutally rebuffed and blocked by a train passing by.        
 
Say hello to a brand new prefabricated bridge which spans 95 feet over the CSX railroad line, and features a 12-foot-wide pathway and ADA accessibility on both approaches.  So it shouldn’t be too tight a squeeze for a multitude of users to be on there at once.    
 
Another bonus of the bridge is that it will provide a direct link from the Schuylkill Banks to the Schuylkill River Park.  In fact, the opening of the bridge is coinciding with that park's annual Fall Festival. 
 
This year’s festival will have a lot to celebrate.  The River Park has been under construction in conjunction with the bridge, but is now completely restored.  New features include new park paving, benches, trash receptacles, an improved dog run, new lighting, an irrigation system, new trees and shrubs and revitalized turf.
 
The bridge is one piece of a very large puzzle to connect the Schuylkill Banks to the Grays Ferry Crescent Trail Park and beyond along the Schuylkill River Trail.  As part of this plan, a half-mile boardwalk, which is currently under construction, will directly connect to the bridge’s approach and extend down to the South Street bridge.
 
If you’re in the neighborhood and interested in seeing the bridge's official commemoration, the ceremony takes place at 1 p.m. this Saturday with Mayor Michael Nutter expected to attend -- during the Fall Festival, which runs 11 a.m.- 3 p.m. The events rain date is the next day, October 21 from 11 a.m. – 3 p.m. 

Writer: Greg Meckstroth

From the outside, the Hatchatory looks like just another vacant warehouse, blocking views of the river in this once-bustling hub of East Kensington. You might not notice its shining gates, upcycled from steel that formerly covered each window; or the fresh coat of paint upon its windowsills. The bright orange door might catch your attention—a dazzling point against bricks and mortar. However, even if you did notice the door, you probably wouldn’t realize the weight of its symbolism—a happy meeting of old and new—or imagine the incredibly creative things happening behind it.
 
Billed as a “unique workspace for interesting small businesses and interesting people, the building at 2628 Martha St. houses 26 workspaces and dozens of maker-types who bring an artisan approach to manufacturing of all kinds.
 
Just a few weeks ago, Flying Kite took a peek inside at one of the Hatchatory’s tenants, the custom denim and leather goods makers at Norman Porter Company.
 
Fancy Time Studio is one of the Hatchatory’s other interesting makers. The recording studio is owned and operated by producer Kyle "Slick" Johnson, who has worked with bands such as Cymbals Eat Guitars, Rogue Wave, Wavves, Modest Mouse and Philly's own Creepoid. Beth Beverly uses her space at the Hatchatory to create alternative millinery and sculpture with natural fibers and ethically sourced fur and feathers. Another creative business that has set up shop there is Great Graphics, a screen printing business started by two Tyler School of Art graduates 30 years ago. It provides service to artists and commercial clients on fabrics, metal, wood, plastic and glass.
 
Built in 1895, the Hatchatory’s walls first housed a soap and a caulk factory. After about a century, the plant closed, ending its manufacturing days. But six years later, in 2003, Gerard Galster Jr. bought the property. Instead of demolishing the building, he asked his friend Russell Mahoney, a recent grad with a master’s degree from Taliesin, the Frank Lloyd Wright School of Architecture, to make it useful once again.
 
“When you knock down a perfectly good old building to put in a new ‘green’ one, all of its static carbon is released into the atmosphere. That’s a true crime in sustainable design,” Mahoney says.
 
The superintendant l’extraordinaire also operates his own design collective and workshop, Broken Arrow, at the Hatchatory. He admits that it is less expensive to replace old with new, but his team at Broken Arrow is dedicated to making it cheaper and more practical. They apply this practice to everything, including old desks from the soap factory days, which they refurbished for the Hatchatory’s workspaces.
 
Mahoney’s team has adapted those workspaces to modern loft units with original exposed brick, beams and hardwood floors. Each is equipped with state-of-the-art ductless heating and cooling systems and floor-to-ceiling windows that bathe the rooms in natural light.
 
Common areas in the Hatchatory are also repurposed for maximum use. Recently its garage space hosted WAMB, a Fringe Festival performance that took advantage of the wide-open space by draping circus rings and hoops from ropes on the rafters. The third floor open area provides a perfect space for tenants to exhibit art and sell products, and down the hall Mahoney is working on a communal area with couches and a kitchen.
 
Source: Russell Mahoney, The Hatchatory
Writer: Nicole Woods

Ever walk a city block in Philly at night and wonder what gives that piece of street a sense of place? All too often, it’s the details that deliver; small fixtures or amenities in the urban realm that cater to the pedestrian user. Over the years, the Center City District has understood the importance of high quality pedestrian features on city blocks, something that hasn’t escaped their priority list to this day. More recently it has installed 124 pedestrian-scale light fixtures in three areas of Center City: Chinatown, Old City and Washington Square West.   
 
In Chinatown, ornamental pagoda lights were installed in the 900 and 1000 blocks of Arch Street plus 10th Street between Arch and Race Streets.  New lights were also added along Eighth Street between Market and Filbert Streets. 
 
In Old City, the CCD added pedestrian lighting to two blocks on Third Street between Market and Race Streets. And in Washington Square West, new lighting was added to the 1000 block of Spruce, and on 11th and 12th Streets, between Spruce and Pine Streets.
 
These recent improvements are the latest in a series of lighting installments the CCD has been implementing since 1996.  In all, $24 million has been spent and 2,179 ornamental lights have gone up, mostly around Rittenhouse, Washington and Logan Squares.  With 2/3 of all blocks finished in the district, CCD is always strategizing on where to implement the next round of lighting improvements.   “Our goal is to finish the balance of the blocks in the CCD,” explains Paul Levy, President and CEO of Center City District.
 
The purpose of the program has always been to “add vibrancy to the streetscape, improve safety and encourage people to visit businesses and restaurants,” says Levy.  Lighting is particularly important in fostering the ’24-hour downtown’ that Center City already is, a status Levy and others want to maintain and strengthen. 
 
Expect other parts of Chinatown and undeveloped areas within Center City to continue seeing pedestrian lighting improvements as development occurs.  “Since most of the remaining (unfinished) blocks are in areas where new development is still occurring, we usually partner with developers when they complete their projects,” says Levy, who says CCD's efforts to cover all blocks will be complete within five years. 

Source: Paul Levy, President and CEO of Center City District
Writer: Greg Meckstroth

It’s no secret that vacant land is a serious problem in Philadelphia, particularly in sections of North Philadelphia where years of neglect and abandonment have left physical scars to the area’s built environment.  There are numerous organizations, non-profits and city efforts that combat the issue; in Kensington, a group of grassroots organizers and residents have taken a particularly aggressive approach.

At H Street and Westmoreland, the green, lush Phoenix Community Park now sits on what was once considered a vacant lot.  But the land wasn’t always considered so -- a large, abandoned horse blanket factory once stood here. Five years ago, the facility turned to ash in a 7-alarm fire that also spread to 19 homes nearby. Thankfully, no one was killed. 

Shane Claiborne, a longtime neighborhood resident, was particularly affected by the blaze – his home was completely destroyed.  But instead of bemoaning his circumstances, he and other neighborhood activists decided to turn the tragedy into a neighborhood asset. 

Through his non-profit The Simple Way, a Christian community services group, the group raised money and acquired the land where the rowhouses once stood, turning the lots into community gardens.

But across the street where the factory burnt down, loose dirt whipped across the neighborhood like a scene out of Little House on the Prairie.    

Claiborne says the city’s laissez-faire attitude about remediating the eyesore encouraged residents to fix the problem themselves.  Through donated time and funds, local volunteers earned a year-to-year lease of the lot to turn it into a park.  In no time, they cleaned up the site, placed used painted tires around the perimeter to demarcate the space and renamed it Phoenix Community Park.

Through these efforts and thanks to The Daily News bringing light to the subject, the city took notice and started putting resources towards The Simple Way’s efforts, even though the lot was still technically publicly owned. 

At a time that marked the five-year anniversary of the factory fire, the Pennsylvania Horticultural Society planted grass and trees at the site and installed a wooden fence around the perimeter.  The now iconic painted tires are still there, complete with a large and in charge mural on a nearby building wall. 

With this momentum behind them, and nearly 1,000 signatures to boot, Claiborne and others now want the space officially designated as a City park.  No more year-to-year lease.  Unfortunately this is easier said than done; since the site is not officially designated as a park, a very real threat remains that the lot could be sold off to private interests for development. 

“We are thrilled by the greening of this lot,” explains Claiborne, “but we also have a ways to go on making it a permanent park.  We need it officially recognized by Parks and Rec.” 

Doing so would protect the lot from development and formalize the City’s role in maintaining the space.  It would also allow the community to make improvements in more meaningful ways.  “A ‘park’ designation would allow us to build on new additions like playground equipment without the fear that it could all be squashed and developed with the year to year agreement,” says Claiborne.

Mayor Michael Nutter has recommended that the Parks and Recreation Department take over nearly 500 acres of land for park space.  Claiborne believes Phoenix Park should be part of this initiative and hopes the Mayor and others hear Kensington’s simple, to the point message on the matter. 

“We want it to be permanent, and have hundreds of neighbors who agree.”

Source: Shane Claiborne, Neighborhood Organizer, Founder of The Simple Way
Writer: Greg Meckstroth

Last week, the ZBA gave final approval to a new development in Graduate Hospital, something folks have become accustomed to in the booming neighborhood immediately south of Rittenhouse Square. But Bloc 23, now set to break ground in early 2013, isn’t your standard G-Ho development. It is receiving overwhelming community support and being heralded as innovative, ambitious and even wonderful. Why the excitement?

The answer lies in its obvious suck-up (in a good way) to the community it will soon reside in.  Designed by local firm Campbell Thomas Architects and Stephen Nebel of Berlin-based LABhaus, the 5-story mixed-use building aims to please.  Bloc 23, which is located at the critical intersection of Grays Ferry and Bainbridge, just across from the controversial Toll Brothers residential development, will bring increased retail services, housing choices for a wide range of residents and top quality design.      

The building’s retail component, 10,000 square feet in all, will increase residents’ access to neighborhood amenities.  Jacqueline Balin of Fameco Real Estate is handling the commercial leasing for the new space and sees a huge demand for increased retail services in Graduate Hospital.  “We’re at a tipping point where demand now exceeds supply,” explains Balin, “the second- and third-generation spaces along South Street are mostly utilized and what the area now needs is bigger, more flexible spaces to accommodate large (restaurants) and retailers.”

Developer Stephen Rodriguez, who lives a few blocks away from the site, agrees with Balin’s sentiment.  “Graduate Hospital is one of the only neighborhoods that doesn’t actively take advantage of their 5-point intersections,’ says Rodriguez.  “This development can jumpstart a small ‘urban village’ along Grays Ferry, full of restaurants and retail services for residents to enjoy.” 

To that effort, Rodriguez has indicated outdoor seating is planned for the retail spaces, with the idea of creating a more cohesive public realm in the area.

Increasing housing diversity and choice for potential homebuyers is another Bloc 23 feat.  “We wanted to appeal to a wide range of homebuyers,” says Rodriguez, who plans to move his family into one of the 24 condos once complete.  “The 600 square foot units appeal to young professionals or Penn students while the 2,600 square foot units can be a townhouse alternative for families.”  Bedroom sizes also vary; anything from 1-4 bedroom units can be found in Bloc 23. 

Future residents will enjoy the many high design features that will come with their new digs.  Private and shared terraces, a green roof and underground parking truly are a few of the many amenities the developer has planned for Bloc 23.  To top it off, the structure’s modular construction status makes it on the front lines of green technology and sustainable development.  

Rodriguez believes that if all goes according to plan, Bloc 23 will be completed in fall of next year.  From there, he hopes to start on the project’s second phase, at 611-615 S. 24th Street.  Rodriguez and Balin have indicated phase two will feature similar community minded features as well.

Source:Jacqueline Balin, Fameco Real Estate; Stephen Rodriguez, Local developer
Writer: Greg Meckstroth

If you want to talk about common problems in American cities, the conversation can go lots of places. One oft overlooked topic is that of urban design and the important role it plays in city functions. Specifically, the ambiguity of plazas and spaces used by the public but created and operated by private entities often irks the most astute urban designers and landscape architects. These exist all over the American city landscape, usually built as a tradeoff between a municipality and a developer in which the city allows the developer to increase their building height or massing in exchange for some public space. Traditionally, it's been a 'give a little, take a little' mechanism used by cities to encourage a healthy public realm in the parts of town typically surrounded by canyons of inhumanely tall buildings.     

But due to poor designs and a lack of oversight, many of these 'public' spaces have become ambiguous in nature, unclear as to who can use them and when.  Outside of the 9-5 work crowd, many of these spaces are left vacant, underutilized and unsafe.  Goodbye healthy public realm; hello faster paces from 'A' to 'B', nefarious characters and shifty eyes.     

Thankfully, as is the case in cities across the country, with more and more residents living downtown, there is an increased pressure to utilize these spaces in clearer, more definitive ways for the public good. 

In Philadelphia, Thomas Properties Group, Inc. gets this, recently finishing a complete overhaul of their ambiguous plaza at Commerce Courtyard along the north side of the 2000 block of Market Street in Center City. 

Officially open now, the one acre courtyard is noticeably different and more inviting than its previous design.  According to Joseph McManus, Senior Vice President of Leasing with Thomas Realty Partners, the goal of the new and improved plaza is simple: make Commerce Square even more competitive in the office market, yes, but also erase the space's ambiguity and create a great public space for tenants and area residents to enjoy. 

McManus says a lot of the renovation's funding went towards improvements you can't see: infrastructural upgrades such as waterproofing the 575-space parking structure below the plaza and retooling the central fountain. Therefore, the space's more prominent improvements, notably the improved seating options, umbrellas, landscaping and a 25-foot by 25-foot, programmed media wall, are what make the space look and feel more public.

Connecting the space to Market Street was seen as a must to McManus and his team in order to draw people in from the street, frequent the bars and restaurants lining the plaza's edge and create that sense of place people look for in a public space. To that end, two 47-foot pylons now stand at the plaza's intersection with the Market Street sidewalk, creating a gateway to the Courtyard.  Also added are Market Street sidewalk caf� seating outside the eateries. 

McManus explains that they are currently working with the restaurants to stay open later and have attracted the Chicago-based restaurant Townhouse Kitchen & Bar to occupy the courtyard's northwest retail space.  Also coming soon are potential programmed events and utilization of the media screen for special events.

But McManus and his team are hoping the space can become known for what makes public spaces truly public: informal activities that encourage people to make the space their own.  Ultimately, this will be the true test of Commerce Square's Courtyard success and allow it to earn a more distinguished place in Philly's Center City public space hierarchy.     

Source: Joseph McManus, Senior Vice President - Leasing, Thomas Realty Partners LLC
Writer: Greg Meckstroth

On the 1600 block of Sansom Street, Pearl Properties is currently constructing an 8-story, 104 apartment building dubbed  "The Sansom."  It’s exciting news anytime a new mid- or high-rise construction project comes to town.  But the kicker in this project is the amount of parking the new development provides for future residents: 0. 

Low numbers like these don’t come that often with large scale residential projects in Philly.  And for good reason – it’s the law; the City’s current zoning code mandates 3 parking spaces for every 10 residential units of multi-family development projects like The Sansom (in certain overlay districts this requirement may not apply).
  
One of the problems with mandating so much parking in an urban environment is its cost, something developers incur and then pass off to potential buyers and renters. This drives up housing costs and prices out middle and lower income residents.  In high demand areas such as Center City, this means the richest among us are the only ones who can pay the additional price for parking.  Most of us simply can’t take on that burden.    

This is a problem.  Americans want to live in walkable places, but only a fraction can come up with the cash to do so.  According to a new study, the people fortunate enough to live in neighborhoods like Center City tend to also be the wealthiest among us. 

If the goal of Philly is to continue revitalizing our urban core, it does us no good if these areas become enclaves of the rich, banishing the rest of us to less walkable, less transit accessible parts of town.  Quite simply, we need more affordable housing in our walkable areas like Center City, and fast.      

One way to go about doing this is to develop like ‘The Sansom’ and forget the parking.  Poster child Portland, Oregon provides an example.  In that city, nearly two-thirds of their recent residential projects are being built without any parking spaces.  Thanks to years of investments in a robust public transit system and the City’s push to build without parking, a substantial increase in density and vitality in Portland’s downtown and nearby neighborhoods has been achieved.

It’s also led to cheaper unit costs in residential developments.  As one developer put it in a recent report, in Portland adding a parking spot to a unit is the difference between a $750/month apartment and a $1,250/month apartment.

In Philly, The Sansom is still relatively expensive due to its prime Rittenhouse location, starting at $1,895 for a one-bedroom apartment.  But other projects in less central neighborhoods like Graduate Hospital and Passyunk would likely see the most benefit from relaxing multi-family housing parking requirements.  While we can’t have it all and three spots for 10 units seems progressive enough, for now, making it even easier for developers to build without parking in the future would be a plus.  Or ensuring neighborhood groups and the ZBA don’t make developers jump through hoops to build no parking developments should be a goal.  Whether it be the City as a whole or a renter on his/her own, we can’t afford to do otherwise.

Writer: Greg Meckstroth

The industrial buildings surrounding the 1500 block of N. Bailey Street in Brewerytown have always been known for making and producing things.  But in a tale all too common in urban core neighborhoods, years of neglect and disinvestment have left parts of the neighborhood feeling desolate and forgotten.  More recently, however, as a number of artists have moved into these buildings for live-work purposes, bringing with them real estate developers’ interest and money, the area is reinventing itself, once again producing things but with completely different means and ends.  

Now dubbed the ‘Bailey Streets Arts Corridor,’ according to local ceramic artist and college professor Michael Connelly, the name is well-earned.  “There are now 10 nationally respected ceramics artists living and working within a three-block radius, as well as painters, woodworkers, and a choreographer,” explains Connelly.  "Plus, 12 contributing buildings (commercial and residential) along the Corridor are now under the control of local artists and investors."    

Connelly has been a chief driver of establishing the arts corridor, and is responsible for attracting other artists to invest.  He has also put his money where his mouth is, recently purchasing two properties on North Bailey Street that he hopes to rent out to community artists at affordable prices.

He’s also investing in large renovation projects, more recently converting an old warehouse studio space.  He believes this project in particular will help the corridor reach a critical mass and really take off.  Working closely with his colleague Robert Sutherland, a ceramic artist and general contractor/builder, they have officially started Phase One work on the project, already securing the exterior walls and conducting interior demolition.

Connelly’s work and the resulting conglomeration of artists along Bailey Street got the attention of development and construction firm, MM Partners LLC, who saw the corridor’s progress and even bigger potential for increased investment.  In no time, the company bought up the famous W.G. Schweiker Co. building at the intersection of Jefferson and Bailey Street with plans to renovate it into something beneficial to area artists. 

According to Jacob Roller, co-managing partner at MM Partners, they immediately went to Connelly to gain ideas about what exactly to do with the building.  He recommended converting the space into live-work units for artists, something he saw as severely lacking in the Philadelphia region.

MM Partners is now following Connelly’s advice, filling out the Schweiker building with nine live-work units.  Roller hopes the renovated space will quickly become an anchor along the burgeoning corridor and provide a unique opportunity for area artists looking to save a little money on rent by putting studio space under the same roof as their bed.    

From here on out, Connelly hopes more and more artists and investors will continue to be attracted to the area. 

“Numerous artists have already followed our lead by moving into our rental properties on Bailey Street, as well as infilling the surrounding blocks,” he says.  “Moving forward, we are hoping the artists decide to invest in our area by purchasing property and further solidifying a creative arts vernacular of the community.” 

Source: Jacob Roller, Co-Managing Partner at MM Partners; Michael Connelly, Ceramic Artist/College Professor
Writer: Greg Meckstroth

Pedestrianizing spaces once dominated by auto users is not a foreign concept to modern American cities.  Pop-up cafes, parklets and the well-known PARK(ing) Day jumpstarted nationwide movements aimed at improving the pedestrian experience in cities and caused numerous city leaders to implement similar, more permanent solutions in their respective cities.  Today, New York City has their now infamous pedestrian plazas in Times Square and Herald Square, San Francisco has their Pavement to Parks initiatives and Indianapolis went on a significant road diet with the completion of their innovative Cultural Trail.
 
The City of Philadelphia, too, has joined in on the movement with their Pedestrian Plaza Program, which seeks to reclaim unused stretches of asphalt and concrete by turning them into new public plazas and parks.  And now, over in University City, at 42nd and Woodland, the first plaza to be created under this Program will be unveiled later this week, with the help of Mayor Nutter and the University City District (UCD). 
 
Last year, the City awarded three grants through its Pedestrian Plaza Program. UCD was the recipient of two of those grants; next year, expect another pedestrian plaza to be unveiled at 48th Street and Baltimore Avenue.  This improvement, along with the under-construction, University of Pennsylvania-funded Spruce Street Plaza at 33rd and 34th Streets and The Porch at 30th Street Station, signifies University City gets what other cities do nationwide: there is an ever-increasing demand for pedestrian amenities in our urban cores. 
 
But the demand for creating pedestrian plazas in Philly far exceeds what these three grants cover.  And not every neighborhood can benefit from large institutions like Penn to cover the associated costs.  At the neighborhood level, groups along Passyunk Avenue have been working for years to implement or improve pedestrian plazas, with setbacks sometimes outnumbering progress. 
 
Along Grays Ferry Avenue in Graduate Hospital, the Triangles on Grays Ferry Avenue Gateway Project was formed to promote pedestrianizing traffic triangles along Grays Ferry Avenue at 23rd and South Streets as well as Bainbridge Street.  According to Tanya Seaman, Former Chair of the Grays Ferry Triangle group, the goals are in line with other pedestrian plaza efforts across the city: increase neighborhood identity, improve the pedestrian experience and spur economic development.
 
But without the backing of a citywide Pedestrian Plaza Program and no significant examples to point to, the group’s efforts have thus far been slow in progress and met skeptical critics. 
 
Seaman hopes that will soon change and believes the University City plazas will help shift the paradigm.  “The University City plazas will provide successful examples that we can point to when trying to implement our own improvements,” explains Seaman, “they will help increase awareness and excitement about what we’re trying to do in Graduate Hospital.”
 
According to Seaman, the group is in the schematic design phase of their efforts.  Once that is completed, they will take their ideas to local businesses and the community to elicit support and make the case for why pedestrian plazas will improve the Grays Ferry Corridor and the neighborhood in general.  Without the City’s Plaza Program’s help, Seaman is hopeful that if successful, the group’s efforts can be used as a model for how to implement pedestrian improvements at a neighborhood, grass roots level. 

Source: Tanya Seaman, Former Chair, Grays Ferry Triangle Group
Writer: Greg Meckstroth

The 40th Street area between Market Street and Lancaster Avenue will look a little brighter in the coming weeks.  The street, which serves as a link between the West Powelton and Mantua neighborhoods, is undergoing an enhancement that is being called The 40th Street Beautification Project.

“This will be a good way to showcase the area and give it a unique identity,” said Zac Sivertsen, who is co-manager of the project and the manager of neighborhood initiatives and resource planning for the Community Development Corporation, the real estate division of People’s Emergency Center.

PECCDC's focus on enhancing the neighborhood with greenery and art is moving forward thanks to the Vital Neighborhoods Initiative grant from the Preservation Alliance for Greater Philadelphia. The greenery portion of the project was completed last fall with tree plantings along the area’s sidewalks.   

Art is the final element of 40th Street’s rejuvenation. Local artists will paint the green SEPTA trolley poles with bright, vibrant colors. Weeds and shrubs surrounding the lots in the area will be replaced with flowerbeds.

A unique piece of art - specially designed for the 40th Street project - made of steel and mosaic glass will grace the fenced area near Pro Gulf Automotive Service and Repair between Baring and Spring Garden streets.  The sculpture, designed by local artists Emilie Ledieu and Bill Capozzoli, represents a tree.  

One goal is to encourage people to walk down the street and explore the Lower Lancaster avenue corridor, which PECCDC is working toward revitalizing.

“We want to draw people down the street both ways,” said Sivertsen.

James Wright, commercial corridor manager at PEC and co-manager of the 40th Street Beautification project, said that although there are many well-maintained homes on the block, the area needs a “little bit of love.”  

Source: Zac Siversten and James Wright, People's Emergency Center Community Development Corporation
Writer: Zenovia Campbell

Come this September, Center City’s shopping scene is going retro with the opening of Bettie Page Clothing at 1605 Walnut Street.  The traditionally west coast boutique has seen incredible growth since opening its first store in Las Vegas five years ago, opening numerous additional stores in places like San Francisco, San Diego and, coming this fall, Philadelphia.

Based in Vegas, the boutique, backed by publicly traded Tatyana Designs, Inc. specializes in designs inspired by the 50s and the iconic pin-up queen Bettie Page.  Launched in 2007, the company has grown dramatically since, posting $8 million in revenue in 2011, with sales up 55 percent for the first five months in 2012.

Beyond the U.S., the Bettie Page Clothing brand has started to go global, with boutiques in 57 countries around the world selling its products. According to Jan Glaser, co-owner of Bettie Page Clothing, the line is very popular in Australia, Europe and Canada. 

The company has been looking to expand their global reach with an eye on the East Coast as its next venture.  With plenty of world class cities to pick from, the owners ultimately thought Philly was the clear choice for their first East Coast store.  “The residents are fashion conscious and urbane, with Philadelphia boasting a huge number of art museums, music venues, top flight restaurants and a merging of cultures from around the world,” comments Jan Glaser – co-owner of Bettie Page Clothing.

Lead designer Tatyana Khomyakova, shares this sentiment: "I think that my designs fit the 'Big city lifestyle.'  Ladies in Philadelphia like to dress up and be seen as feminine but with a definite sense of confidence. I try to portray that strength of femininity in the Bettie Page boutiques.”

Glaser and Khomyakova apparently mean what they espouse – Bettie Page has signed a 10-year lease at their new Walnut Street digs, signifying they are committed to making it work in Philly. 

The new Bettie Page store will be open in September, something Glaser in particular is looking forward to.  “This location has a special meaning for me,” he explains.  “I was born in Philadelphia and have always had a great fondness for this city.”             

Source: Jan Glaser, Co-owner of Bettie Page Clothing; Tatyana Khomyakova, Tatyana Designs, Inc.
Writer: Greg Meckstroth

Branding your city, whether through logos, trademarks or historical importance, helps convey a place’s cultural values, but is also essential in competing for desirable tourism and investment dollars.  When communicating this brand, the details matter, right down to the signage systems employed at neighborhood levels.  Philadelphia already has high quality, unified walking and vehicular wayfinding signage systems that were long ago established.  More recently, the Central Philadelphia Transportation Management Association (CPTMA), in partnership with regional transit service providers, set to increase visibility of and access to Philly’s multi-modal, regional transit system as well, and visually link it to the City’s existing wayfinding systems. 

CPTMA’s goal was simple: create a single brand of Philly’s transit systems by highlighting and unifying access to underground transit in Center City.  The ‘highlighting’ part has come in the form of visually intriguing, green back-lit “lollipop” signs that mark entrances to Philly’s 3.5 mile underground concourse system that links together the subway, trolley lines and regional rail.  The ‘unifying’ part has come in the form of the “lollipop” signs, but also information at the surface as to which train lines users can access at each stop; information about the Walk! Philadelphia and Direction Philadelphia sign systems that can be followed by pedestrians and cars; and below the surface, maps of the 3.5 mile underground concourse as well as attractions found above ground around each stop.  By the end of September, after years of implementation efforts, the signage system will officially be complete.

Selling the brand wasn’t always easy, according to Paul Levy, President and CEO of Center City District (CCD).  When CCD originally approached SEPTA and PATCO about creating a unified signage system to be shared by the two transit authorities, all parties were on board.  But, as Levy describes, neither party wanted to erase their individual identity.  Through a series of negotiations and back and forth conversations, the transit authorities and CCD eventually reached a compromise to retain each transit providers brand, but on unified physical signs.  Thus the green “lollipop” and associated directional signage came to be.  All parties: pleased; a unified brand: defined.    

Today, with nearly 90 percent of signs installed, Levy owes a great deal of thanks to a number of property owners and their “willingness to share the cost of installing the system adjacent to their buildings,” likely because they understood the benefit of the unified system.  And he hopes more potential partners will come on board in the future.  “We’ve shared the system with Temple, Drexel, Penn and the University City District and have encouraged them to extend it.” 

Source: Paul Levy, President and CEO of Center City District
Writer: Greg Meckstroth